It's never too early to prepare to fight cold season. At a natural products store in the Northeast, our secret shopper asked about immune-system support. Find out what your staff needs to know.
In-store tonic bars give customers the opportunity to acquaint themselves with functional shots while learning about the products you offer.
‘Food as medicine’ message fits consumers’ need for nutrition, taste and convenience. Find out which products and ingredients your customers are seeking.
Superfoods tend to come and go, but for a few years now elderberry has been the go-to choice for wellness season.
These three diverse supplements brands are prime examples of the plant-based boom that has arrived in the category—including one legacy brand that has re-branded itself into a plant-based champion.
Coffee is so 20th century. Energy drinks are so 2010. What's new and next in the energy category? Watch this!
New consumer survey reaffirms the vital role supplementation plays in the lives of most Americans.
The FDA and FTC are watching you. Here's how to stay on the right side of the law.
Supplements really can be fun! Watch Todd Runestad make like a circus seal and review a slew of Expo East 2019's most innovative gummy vitamins.