Vitamins and Supplements

News, information and trends about health supplements, including vitamins, dietary ingredients and other nutrition products.

Naturally occurring vitamin B12 discovered in a plant-based protein

Dec 18, 2019

This flowering duckweed water plant was already known to be nutrient dense, but the surprising discovery of its vitamin B12 content is attracting industry attention.

Omega-3 supplements don't increase prostate cancer risk, study shows

Nov 27, 2019

Intermountain Healthcare Heart Institute research shows supplement helps the heart without increasing men's chances of common cancer.

Weekend warriors: 7 foundational supplements for the sports set

Nov 16, 2019

Some exercise is better than none, but 'weekend warriors' also need to pay attention to their diets and consider these supplements to stay on top of their game.

Secret Shopper: What supplements are best to boost immunity?

Nov 12, 2019

It's never too early to prepare to fight cold season. At a natural products store in the Northeast, our secret shopper asked about immune-system support. Find out what your staff needs to know.

Tonic bars serve up experience and innovation

Nov 11, 2019

In-store tonic bars give customers the opportunity to acquaint themselves with functional shots while learning about the products you offer.

In the Aisle: Sales of functional shots skyrocket in natural channel

Nov 10, 2019

‘Food as medicine’ message fits consumers’ need for nutrition, taste and convenience. Find out which products and ingredients your customers are seeking.

With flu season approaching, will elderberry continue to reign?

Nov 08, 2019

Superfoods tend to come and go, but for a few years now elderberry has been the go-to choice for wellness season.

3 brands that showcase the plant-based supplements trend

Oct 01, 2019

These three diverse supplements brands are prime examples of the plant-based boom that has arrived in the category—including one legacy brand that has re-branded itself into a plant-based champion.

Energy isn't just from caffeine—and isn't just in drinks

Oct 01, 2019

Coffee is so 20th century. Energy drinks are so 2010. What's new and next in the energy category? Watch this!

Dietary supplement use reaches all-time high

Sep 30, 2019

New consumer survey reaffirms the vital role supplementation plays in the lives of most Americans.

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