Vitamins and Supplements

The ingredients in keto supplements—such as exogenous ketones, MCTs, organic butter powder and collagen—might help dieters burn fat and stay hydrated.

When speaking with the growing number of customers curious about supporting their immune systems, make sure to educate them on recent studies that correlate low vitamin D levels and incidences of COVID-19.

Closed gyms have the fitness faithful turning to endurance sports, but sports nutrition brands need to look beyond carbohydrates and energy to fulfill the needs of this market.

As more people become concerned about the health of the oceans, more consumers are likely to ask about reef-safe sunscreen.

The Council for Responsible Nutrition's 20th annual survey shows who is taking dietary supplements and which supplements are the most popular.

Most well known for its bone broth and collagen products, Ancient Nutrition recently pivoted to release timely immunity-focused products alongside consumer-facing digital education.

Muniq targets a range of health conditions and contains messaging intended to educate consumers on the role prebiotics play with regard to gut health.

Many new CBD products focus on promoting calm by combining it with other herbs or fatty acids—but cannabis isn't the only source.

The toolkit aims to increase the quality of botanical ingredients and sustainable and ethical sourcing methods as well as enhance the quality of life of people working in botanical ingredient value networks.