The popularity of mocktails at Expo East 2022 are proof positive that the sober-curious audience continues to grow. In response, the non-alcoholic beverage category is innovating with premium ingredients and elegant packaging.
Furthermore, many RTD beverages and zero-proof spirits are incorporating functional ingredients that enhance consumers' moods: Some formulas are designed to help boost consumers' energy, while others support relaxation and rest.
Another benefit of these sophisticated takes on mocktails is that many brands are eliminating added sugar, thus offering healthier choices to sugar-laden beverages.
Check out this video to find innovative, elevated mocktails that stand apart from sodas, seltzers and juices.