The NEXTY Consumer Choice Awards are a new branch of the NEXTY Awards program, introduced first at Natural Products Expo East 2018 and continuing at every Natural Products Expo since then, and will again be an opportunity for brands exhibiting at Natural Products Expo East 2019.
During the call for nominations, which is open now until May 31, 2019, exhibitors apply to have their product shipped to 1,000 targeted consumers who then sample the product and provide ratings and feedback through an app. Brands can apply within three categories: Food and Beverage, Personal Care and Natural Living, and Supplements. Only Expo East 2019 exhibiting brands can apply and the product must meet New Hope Network standards and be a product that will be shown at the exhibitor's booth at Expo East 2019.
New Hope partners with Sampler for technology and shipping fulfillment. Consumers enter the program as subscribers of health-focused media partners. Consumers who are a match for the brand’s desired target market receive a product sample and are asked to fill out a short survey after a 30-day period of testing the sample at home. Consumers weigh in on whether they would purchase the sample after having tried it, and whether they believed the product was healthy, innovative and inspiring. Consumers also provide feedback on how the product could be improved. Based on consumers’ responses and a scoring algorithm, products receive a NEXTY Consumer Choice score that ranked them against other entrants in their category.
There are two NEXTY Consumer Choice finalists per category and the winner in each category will be awarded at its booth during Expo East on Thursday, Sept. 12. See the six NEXTY Consumer Choice finalists from Expo West 2019.
Participating brands receive access to their scoring dashboard during and after the campaign where they can see consumer participant demographics, as well as the consumer feedback and ratings. The cost to participate in the NEXTY Consumer Choice Awards is $2,500 and 1,000 samples need to be delivered to the Sampler fulfillment center by June 1, 2019.
Nominate your brand
The entry deadline for the Natural Products Expo East 2019 NEXTY Consumer Choice Awards is May 31. Find the NEXTY Consumer Choice entry form here.