The NEXTY Consumer Choice Awards are a new branch of the NEXTY Award program that will be handed out at Natural Products Expo East 2018.
Earlier this year, exhibitors could apply to have their product ship to 1,000 targeted consumers and receive product ratings and feedback. Brands could apply within three categories: Food and Beverage, Personal Care and Natural Living, and Supplements. Only exhibiting brands could apply and the product had to meet New Hope Network standards and be available at Expo East.
New Hope partnered with Sampler for technology and shipping fulfillment. Consumers entered the program as subscribers of health-focused media partners, such as Delicious Living. Those who were a match for the brand’s desired target market received a product sample and were asked to fill out a short survey after a 30-day period of testing the sample at home. Consumers weighed in on whether they would purchase the sample after having tried it, and whether they believed the product was healthy, innovative and inspiring. Consumers were also able to provide feedback on how the product could be improved. Based on consumers’ responses and a scoring algorithm, products received a NEXTY Consumer Choice score that ranked them against other entrants in their category.
There are two NEXTY Consumer Choice finalists per category and the winner in each category will be awarded at its booth during Expo East on Friday, Sept. 14. See the six NEXTY Consumer Choice finalists.
Participating brands received access to their scoring dashboard during and after the campaign where they can see consumer participant demographics, as well as the consumer feedback and ratings. Brands that were accepted and participated in the program paid $3,000 and had to have 1,000 samples to the Sampler fulfillment center by July 1.
The NEXTY Consumer Choice Awards will also be an opportunity at Natural Products Expo West 2019.