Potency testing for finished products is a regulatory gray area—but meeting label claims is still a requirement. Supplement brands that don't test could chip away at the industry claim of responsibility and self-regulation.
The Natural Foods Merchandiser secret shopper visited a natural products store in New England to test its staff's knowledge on ethical coffee sourcing. Here's how the store did and how you can help your customers with similar questions.
Supply chain traceability and mission-based business, plant-based protein and bone broth, and digestive health and CBD. All these trends and more were on display at the 38th annual Natural Products Expo West.