Products and Trends

Keto is the buzzword of 2019, and brands across categories are innovating with new products that celebrate fat and eschew sugar.

Walking the show floor all day at Natural Products Expo can lead to swollen ankles, blisters and really sore arches—unless you've had years of experience traversing trade shows, that is. Take a look at some of the most popular shoe styles members...

With a focus on efficacious dosages, tried-and-true branded ingredients and transparent sourcing, here are some new supplements you'll see exhibited at Natural Products Expo West that are primed to continue building consumer trust.

The perfect condiment can make or break an entire meal—here, we've compiled five standout new products that will give standard fare a little extra oomph.

A peek at some new, Grok-approved paleo products.

We love these companies for their proven commitment to organic practices, which benefit both consumers and the environment.