Products and Trends

It's never too early to prepare to fight cold season. At a natural products store in the Northeast, our secret shopper asked about immune-system support. Find out what your staff needs to know.

In-store tonic bars give customers the opportunity to acquaint themselves with functional shots while learning about the products you offer.

‘Food as medicine’ message fits consumers’ need for nutrition, taste and convenience. Find out which products and ingredients your customers are seeking.

Superfoods tend to come and go, but for a few years now elderberry has been the go-to choice for wellness season.

Here, leaders at the forefront of the industry explain why brands are more successful when they improve upon the food system as a whole.

The future of clean health and beauty can be found inside brightly lit, accessible specialty stores or on the shelves of the local grocery. Find out how to capture your share of this broad market.

The National Organic Standards Board recently addressed some of the industry’s critical issues: protecting small-scale organic dairy farmers; strengthening fraud enforcement; and gene editing.