Market Overview

2015 NBJ Clean Label Report


Farmers’ market themes of transparency, whole foods, and ethical sourcing increasingly inform consumers’ expectations across all nutrition categories. The Clean Label Report by Nutrition Business Journal provides a deep and broad look at how brands in the food & beverage and nutritional supplement spaces can position themselves to meet those demands. The report covers everything from non-GMO sourcing constraints to what reformulations mean for profit margins to which label claims have the most traction with consumers. Whether or not the term “clean label” becomes a consumer term or just industry short hand, it’s clear that brands that don’t embrace clean-label principles are going to fall behind.

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