2016 NBJ Essential Oils Special Report
Essential oils are not new to natural, but recent activity in multi-level marketing has propelled the category to new audiences and skyrocketed sales. In fact, essential oil sales have tripled in the last three years. How have the MLMs affected the natural channel? Will mass be joining the game? Can the supply chain support continued growth?
NBJ’s first ever Essential Oils Special Report focuses on data surrounding the therapeutic use of essential oils to take a close look at the emerging botanicals category. To do so, we explore the above questions with data, analysis and expert commentary—including Karen Lewis of Earth Fare, a natural channel retail leader, and a conversation with a veteran industry expert, Kurt Schnaubelt, PhD, of Pacific Institute of Aromatherapy and Original Swiss Aromatics.
This report includes:
• Identifying the market characteristic of the therapeutic use of essential oils
• Over 20 detailed charts on the category
• Answering the questions:
o How much of the growth is in experimental users with no market staying power?
o If growth does continue to be exponential— and grows into mass market—will the supply chain be able to keep up and will regulatory agencies take a firmer stand?