2016 NBJ Supplement Business Report
The supplement industry, now estimated at $38.8 billion, could finally be finding a balance between the hand wringing and complacency that followed 2015’s media coverage and government allegations. With overall 2015 sales up 5.9% (vs. 2014’s 5.1%), now is the time to determine where you will grab your market share. Numbers and studied analysis are what make the NBJ Supplement Business Report an essential tool for every company in the space. With full chapters devoted to Vitamins, Specialty Supplements, and Herbs and Botanicals, there is something for everyone to learn.
This report includes:
• Sales and growth through 2015 and forecasts through 2020 for NBJ's six supplement categories: vitamins, minerals, herbs and botanicals, specialty supplements, meal replacement, and sports nutrition supplements
• Analysis and forecasts for every distribution channel (mass market, natural specialty, multi-level marketing, direct media, practitioner, and internet) for each product category
• 50 company profiles of the industry’s key players including SWOT analysis and financials