2017 Gut Health Data Guide
It should be no surprise that gut health is the fastest growing category tracked in the Condition Specific Report. Probiotics have been the supplement for all seasons—and for a growing number of reasons—for many years.
But with growth comes awareness and education, and wherever consumers are finding their information, they are coming at the category with a more discerning eye. That’s not stopping probiotic sales from growing at 17.1 percent to reach $1.9 billion in sales, but the more-educated consumers are doing the probiotics category a service by demanding more information and results. That’s why we are seeing more multi-strain products and more products that bring in additional ingredients, like omega 3s.
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