Functional Food

2017 NBJ Functional Food Data Guide


The convergence of food and dietary supplements has never been an all-at-once proposition. Cereals and milk have been fortifed for years. Jamie Lee Curtis was gushing about Activia yogurt a decade ago. Now probiotics are showing up in everything from protein powder to pancake mix and once-exotic ingredients like functional mushrooms and turmeric are sneaking into teas and enhanced granola bars. And those are just the packaged

The smoothie nation is boosting their concoctions with greens and other mixes that are fortified with all manner of nutritional advantages. The convergence may be decades in the making, and yet it seems to be everywhere all at once. NBJ predicted years ago that smart companies would increasingly seek to align supplements with food. And we were right.

When an ingredient adds a benefit that doesn’t come at the expense of taste, anything can go into anything. So why do functional foods seem to be showing up everywhere all at once? Because they can.

With 21 pages and 31 data charts, the functional food data guide gives you the numbers to confidently chart your course in the functional foods arena.

NBJ Data Guides are not eligible for promo codes and/or discounts.

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