2017 NBJ Supplement Business Report
For companies in the nutrition industry, the ‘new normal’ includes the $41.1 billion in sales on 6 percent growth Nutrition Business Journal estimates for 2016. This is a notch up from 5.9 percent in 2015, suggesting the industry has settled in to what feels like a modest pace, after recovering from the historic slowdown in 2014 (when the industry, reeling from a spate of negative headlines, slowed to 5.1 percent from 7.5 percent the year before).
The NBJ Supplement Business Report is the guide and playbook to that new normal—the numbers and the nuance, the qualitative and the quantitative squeezed into 385 pages with 133 charts, 50 company profiles and commentary from the most thoughtful voices in the industry. With growth steadier, and the regulatory tumult toned down, now is the time to make solid decisions based on solid data. Consider this report your navigational chart. Welcome to the new normal. We think you’re going to like it.