Market Overview

Chart 011: U.S. Specialty Supplement Sales and Growth by Product Category and Channel


This chart provides sales data and growth for the top U.S. specialty supplements for 1997 – 2013 by channel and product category plus product forecasts for 2014e-2020e. Sales and growth estimates are provided for the following products: Melatonin,Probiotics,DHEA,Fish/Animal Oils, Plant Oils,Glucosamine/Chondroitin,Bee Products,CoQ10,5 HTP,SAMe,MSM,Gelatin,Homeopathics and “Others.” In addition, for the years 2004-2014 sales and growth by Natural/Specialty Retail, Mass Market Retail and Direct to consumer/other channels are broken down by product.

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