Market Overview

Chart 013: U.S. Vitamin Supplement Sales & Sales by Channel


This chart provides sales and growth data for U.S. vitamin supplements from 1995-2014 by channel and product category plus product forecasts for 2015e-2020e. Product categories include: Multivitamins, vitamin C, vitamin E, B vitamins, vitamin A/beta carotene, vitamin D and Other/Combination vitamins.In addition, for the years 2003-2014, sales and growth by Natural/Specialty Retail, Mass Market Retail and Direct to Consumer channels are broken down by product.

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