Chart 129: Retail vs. Direct Channels Analysis: U.S. Total Nutrition Industry and Supplement Sales
This data chart analyzes total U.S. nutrition industry sales and supplement sales through Retail and Direct channels for 1997-2014, with forecasts for 2015e-2020e. The retail channel sales consist of Natural & Specialty Retail and Mass Market Retail. Direct channel sales consist of Mail Order/DRTV/DR Radio, Multilevel Marketing, Internet and Practitioner channel sales.