Consumers’ Tastes Ripen for Raw Food, But Supply Lags Demand

Nature’s First Law, Lydia’s Organics, Alive & Radiant Foods and Gopal’s pioneer a de facto organic category.

More consumers are reaching for raw crackers, cookies, bars and cereals not to mention packages of raw nuts, raw dried fruits and veggies in unheated, untreated form. Moreover, it’s not just “raw foodies” who want to eat one step closer to nature. The consumer universe is much larger, say manufacturers, endowing the category with greater sales potential than might first meet the eye. Potential consumers range from vegetarians and vegans to people with allergies and health issues but also

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