EFA leader Bioriginal has announced an initiative to help dietary supplement branded manufacturers get to grips with guidelines surrounding EFA product labeling. Recognizing the importance of accurate, informative and consumer-friendly labeling in creating product appeal, Bioriginal's Truth in Labeling service offers customers the benefits of the company's expertise in product packaging and marketing.

Launched initially in North America to help manufacturers save time and avoid making potentially costly mistakes, the service seeks to cut confusion among manufacturers and consumers alike.

Manny Sabares, marketing director at Bioriginal said: "Today's marketers of fish and plant oil supplements face the challenge of understanding guidelines from government and regulatory bodies, private certification organizations, industry associations and international standards in their efforts to create ethical and successful labels for fish and plant oil supplements.

"As global awareness of omega-3 health benefits grows, consumers are seeing more and more EFA product choices on the shelf. We believe our industry is responsible for ensuring consumers have access to accurate product information to help them make the best choice for their health. By working in close collaboration with our customers, our Truth in Labeling program is intended to provide assistance through the complex technical environment to produce successful EFA products."

Bioriginal's Truth in Labeling service is designed to provide guidance on purity and health claims, appropriate dose levels, nutritional information, ingredient statements, allergens, third party certifications and accurate marketing information. Whether manufacturers are launching new products in the North American market, or repositioning existing lines, Bioriginal's labeling expertise is set to provide an indispensable marketing resource.

Customers wishing to benefit from this service - and help consumers make informed decisions for their health - need simply contact their customer service representative at Bioriginal.
ENDS

For further information please contact: Bioriginal, 102 Melville Street, Saskatoon, Saskatchewan, S7J 0R1, Canada. Tel: (306) 975 1166 Fax: (306) 242 3829
Email: [email protected] Or visit: www.bioriginal.com