January 28, 2010, Sarasota, Fla. - Living Naturally announced today approval from the United States Patent and Trademark Office to expand their Electronic Ordering, Inventory Management and Shelf Scanning patent. This patent expansion broadens the scope of the application of ordering and inventory control on hand-held computer scanners. The original patent application was filed in 2001.

"The successful expansion of this patent recognizes continued innovation with our 'Genius' suite of electronic ordering and inventory control programs. We are currently in a high innovation phase and we are very excited about the various ways that we are helping to empower retailers and suppliers to streamline operating costs and drive incremental sales for their businesses, particularly in the current economic climate" commented Living Naturally Chief Executive Officer David Knaggs.

"This patent expansion substantially adds to the asset base and market position of our company. On a go forward basis, we will be looking to partner with companies interested in licensing patent rights and the associated technologies" said Paul DeBonis, Chief Operating Officer with Living Naturally.

Living Naturally develops and markets two products that are relevant to this patent - Scan GeniusT, the most widely used retail electronic ordering system in the natural health industry, and Sales GeniusT, an in-field electronic ordering and sales management system that is now being used by many leading suppliers in the sector. Inquiries to the company regarding the patent should be directed to [email protected]. Product information on these programs can be found at www.scangenius.com and www.salesgeniusdemo.com.

About Living Naturally

Living Naturally is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The Company develops and markets a suite of Internet programs under the "Genius" brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. Living Naturally houses the largest online natural health network in the world. For additional information, please visit the Company's web site at www.livingnaturally.com.