InnoVision Health Media, the parent company of Natural Solutions: Vibrant Health, Balanced Living magazine, three highly regarded, peer-reviewed medical journals, and a series of consumer health books, has been acquired by a subsidiary of two New York–based firms: American Securities and ACI Capital, which are leading, middle-market, private-equity firms with consistent track records in building successful, enduring businesses.
The acquisition allows InnoVision to emerge from Chapter 11 bankruptcy under the new ownership, effective April 1, 2009.
InnoVision will operate as a wholly owned subsidiary and will maintain its Boulder, Colo., offices. All current staff members will be retained, including the InnoVision management team.
Nature’s Equity LLC, a New York–based investment-banking firm, initiated and facilitated the transaction.
In addition to Natural Solutions, InnoVision publishes three highly regarded, peer-reviewed medical journals: Alternative Therapies in Health and Medicine, Integrative Medicine: A Clinician’s Journal, and Advances in Mind-Body Medicine, and a series of condition-specific, consumer health books.
As part of the purchase, InnoVision will work closely with one of American Securities’ and ACI Capital’s other holdings, Potomac, Md.–based Healthy Directions LLC. Healthy Directions has published a series of successful, subscriber-based health newsletters since 1971 and sells health-related products through the direct-to-consumer channel.
Among other services, Healthy Directions will provide marketing and subscription acquisition support for InnoVision. In return, InnoVision will help Healthy Directions market its products to subscribers through print and online advertising and direct mail.
“Our ownership group believes that the Complementary and Alternative Medicine (CAM) space is continuing to grow and that InnoVision has done an excellent job of establishing itself as a respected, dominant player in the space,” says Edward Hauck, president of Healthy Directions. “We also believe that the InnoVision management team and employees have the ability to increase their profitability quickly and sustainably by investing in a handful of critical marketing efforts they have not had the resources to do in the past 18 months.”
“We’re very pleased to have found a partner that believes in our business model and will help provide the resources needed to move it forward,” says Rob Lutz, InnoVision president. “We’re also deeply grateful to all of our stakeholders, including our contributors, readers, and advertisers, who’ve stuck with us through the Chapter 11 process. As always, we are passionately committed to delivering the highest-quality health and wellness publications and information to readers and practitioners. With the strength and stability of our new ownership group, we are looking forward to offering even more powerful marketing vehicles in the future.”
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