Case Study: Castor & Pollux

Case Study: Sophisticated consumers demand sophisticated marketing

Major rebrand at Castor & Pollux signals more sophisticated consumer messaging and savvier approaches to packaging and digital advertising.

When the financial markets take interest, big things can happen. Castor & Pollux Natural PetWorks, a leading player in the natural & organic pet food category, knows this well, as the company now finds itself several years

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