Chapter 2: NBJ Mid-Year Sports Nutrition & Weight Loss Market Data Update

This mid-year SNWL sales data update has been published to highlight the strong market  rebound in 2010 and to take a look at the projected 2011 sales. NBJ estimates market sales at 22.7 billion in 2010 with 9.5% growth rounding out at $2 billion dollar in new sales.  Based on a mid-year analysis NBJ forecast the market will experience 8% growth in 2011 to round out at a total of $25.6 billion.



After a lackluster 2009, during which SNWL sales were non-existent—its worst performance on record, dating back to 1997 when NBJ first began to track the category—the year 2010 marked 9% annual growth, $2 billion in new sales, and $22.7 billion in total sales. The market continued to build momentum in 2010 and remains strong going into the first half of 2011. The spark in the energy shot category should continue to fuel market growth into the second half of 2011. The 2011 market is currently showing solid projected sales of $24.6 billion.

The following is also included:

  • A mid-year sport nutrition & weight loss sales report, featuring NBJ analysis of data
  • Review of six sports-nutrition categories including: weight loss pills, weight loss meal replacement supplements, sports nutrition supplements, nutrition bars & gels, and sports & energy drinks & shots
  • A breakdown and analysis of U.S. sales channels—mass market retail, natural & specialty retail, internet, MLM, practitioner/fitness clubs , and direct media (TV, radio, catalog)

Carla Ooyen, Director of Market Research- Nutrition Business Journal
Carla is the director of market research of NBJ. In addition to producing market research reports, Carla is responsible for NBJ’s quantitative research, company databases and surveys. Carla earned her MBA from the Leeds School of Business at the University of Colorado.


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