Don't Buy This Beverage

Don't Buy This Beverage

In 2012, the Center for Science in the Public Interest released a 4-minute video, The Real Bears, to illustrate the health impact of sugar-laden sodas. The video generated national media attention and more than 2 million views. Advertising legend turned social-change evangelist Alex Bogusky was the creative director on this project, with Adam Butler of The Butler Bros, a brand agency in Austin, Texas, as executive producer. To view the video in its entirety, visit therealbears.org.

nbj: Beyond the health issues, what message does Real Bears send to corporations? Is there any way a company like Coca- Cola can join the sugar consumption conversation in a mean­ingful way?

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