Recently I was on a conference call with the senior management team of a growing and vibrant dietary supplement maker based in the Midwest. Business was booming, and the discussion centered on how to make the bridge from extensive and fawning trade press coverage to mainstream nutrition and health media coverage. The CEO has the city’s daily newspaper delivered each day, but when we focused on their relationship with the paper I was met with a stream of language not suitable for print
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email firstname.lastname@example.org for more information about subscribing.