The world is falling into organic's lap. Sales are up in double digits, the U.S. just signed equivalency with the EU, and macro-trends around food villains and escalating disease rates are pushing the American zeitgeist further into the realm of health, wellness and natural.
But organic, which many perceive as an elitist cult, runs the risk of having its message trampled in the scramble to natural. Nutrition Business Journal offers the organic industry a call to action to more aggressively brandish a message of sustainability and to capture new consumers by embracing cool.
Here's a link to the video that started off the presentation above.