Natural Foods Merchandiser

Industry analysis: Natural pet health

How are natural pet health, care and food sales holding up in these turbulent economic times? Check out these facts and figures from SPINS, Packaged Facts and Nielsen.

-Despite a slumping economy, sales of natural pet food and pet care products within the naturals channel were up 2.5 percent to $56.4 million in the 52 weeks leading up to May 16. Sales in the conventional channel were up 17.3 percent to $198.7 million during the same period. Source: SPINS

-The fastest growing natural pet categories in the conventional channel were natural dog food, growing 63 percent to $45.2 million, and other natural pet food, growing 30 percent to $1.6 million. Within the natural channel, sales of natural pet supplies grew 13 percent to $3.2 million. Source: SPINS

-Sales of natural pet supplements within the conventional channel fell 50 percent to $1.3 million, likely due to consumers choosing premium pet foods with healthy additives over purchasing separate supplements. Source: SPINS

-The total pet market is projected to reach $57 billion by 2010, up from $51 billion in 2008. The relatively low projected growth of six percent for 2009 should leave pet market sales near $53 billion for the year. The two categories likely to be hardest hit by the 2009 recession are non-food pet supplies and pet services other than veterinary, due mainly to their discretionary nature. Source: Packaged Facts

-Pet owners spend 26 percent more when shopping than do non-pet owners, or $47 per trip for pet owners vs. $38 per trip for non-pet owners. Source: Nielsen Custom Channel Facts 2008

Return to the Pet Health Guide

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