Nutrition Business Journal Web Seminar to Review the $12.2 billion Direct-to-Consumer Sales Channels in the Nutrition Industry

New Hope Natural Media’s Nutrition Business Journal® (NBJ) today announced its annual Direct-to-Consumer Selling in the Nutrition Industry Web Seminar, to take place on June 25, 2009, from 11:00 a.m. – 12:30 p.m. Mountain Time.

NBJ’s research into these direct sales channels is another way NBJ’s market research is different than that of other generalist research firms that look solely at the nutrition industry’s retail markets.

Register today and receive the latest direct channel data and current happenings from NBJ Publisher and Editorial Director Patrick Rea, NBJ Editor Carlotta Mast and NBJ Co-Founder Tom Aarts, who will present findings from the NBJ’s 2009 Direct Selling in the U.S. Nutrition Industry issue, which published in May.

Topics that the NBJ editorial team will discuss include:

• Top direct-to-consumer nutrition industry sales companies and their sales in 2008
• Top practitioner supplement companies and their sales in 2008
• The growth engine behind nutrition industry e-commerce sales
• How the economy is specifically affecting Internet, MLMs, practitioner, DRTV, DR radio mail-order catalog sales within the nutrition industry
• Regulatory challenges facing direct-to-consumer nutrition industry sales companies
• What raw material & ingredient suppliers need to know to sell to MLMs
• The ingredient and product trends currently being pursued by network-marketing companies
• And much, much more….

Patrick Rea is publisher and editorial director of Nutrition Business Journal, a market research, publishing and consulting firm serving the nutrition, natural products and alternative healthcare industries. Rea is also responsible for the NBJ Summit (, an exclusive retreat for C-level executives in the nutrition industry.

Carlotta Mast is the editor of NBJ and helps guide the editorial direction for all NBJ products. A graduate of the Medill School of Journalism at Northwestern University, Carlotta has 15 years of business and health writing and research experience.

Tom Aarts is managing director of Nutrition Business Advisors, LLC (NBA), a strategic advisory firm focused on the $58 billion Nutraceuticals Industry. He co-founded NBJ and is also the founder of the NBJ Summit, the premier executive retreat in the nutrition industry. Tom has more than 20 years of experience in management consulting, M&A transactions, investment analysis and market research.

Register today by visiting for one registration fee of $495, each company may have up to six participants access the presentation. Participants will be provided access to a website for the live presentation.

Nutrition Business Journal is an executive newsletter for decision-makers in the natural, nutrition and complementary and alternative health industries. NBJ's exclusive research and editorial focus on the strategic issues of the nutrition industry has made it a leading business intelligence resource for subscribers since 1996. To purchase detailed market research reports, subscribe to the NBJ, or sign up for the NBJ's free weekly e-newsletter, please visit NBJ also hosts the NBJ/Newport Summit, an invitation-only retreat for C-level executives in the nutrition industry each July. For more information, visit

New Hope Natural Media (, a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.