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Planet Dog's New Orbee-Tuff® Produce Toys Are Packed With Vitamin Wag

Portland, ME (March, 2007) - Inspired by dogs who love food, Planet Dog is proud to announce the launch of new Orbee-Tuff® PRODUCE dog toys. Made in the USA from Planet Dog's award-winning Orbee-Tuff® material, the whimsical Strawberry, Artichoke and Eggplant shaped toys all feature a Treat Spot™ for stuffing healthy treats and spreads. They also contain a dog’s daily requirement of rompoflavin, chompohydrates and Vitamin Wag. Each "crop" is certified unique. On the more practical side, they are bouncy, buoyant, minty and 100% guaranteed.

Planet Dog, who designs and develops innovative pet products that enhance the lives that people share with their best friends, is also socially-responsible. The company gives a percentage of every Planet Dog purchase directly to their philanthropic arm, the Planet Dog Foundation (PDF). In 2006, the Foundation, whose mission is to promote and celebrate programs in which dogs serve and support their best friends, donated more than $100,000 in cash and in-kind donations to worthy non-profits nationwide.

“We’re doing what no other pet product company is doing," says Catherine Frost, Planet Dog’s Director of Marketing. “We offer unique and top-quality products that dogs love, while creating awareness of how much service dogs give back to people in our society. We hope our actions speak louder than woofs,” adds Frost. For more information and a full list of programs and grantees, please visit

All of the new toys come in one size each. The suggested retail price is $9.95 for the Strawberry (3" high), $11.95 for the Artichoke (3.5" high) and $13.95 for the Eggplant (5.75" high). They can be purchased by retailers and consumers online at and or by calling Planet Dog directly at 800-381-1516 (toll-free). They can also be found at pet stores and other retailers nationwide.

Whether creating great products, providing financial resources or helping to raise awareness about outstanding canine service programs, Planet Dog is proud to be a pet industry leader with proven initiatives that bring people and dogs together for fun and mutual support.

"As a small company doing big things, our goal has been and will always be to support like-minded organizations that need it most," says Alex Fisher, Planet Dog's co-founder and Chief Creative Officer. "From the beginning, we knew we wanted to build a socially responsible company that not only enhanced the lives of dogs and their people, but one that also improved the world around us by giving back," adds Fisher.

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