In this chapter of the Sports Nutrition & Weight Loss Business Class, Associate Editor, Connor, digs deep into what is being called the ingredient of the decade; protein. The steady growth in both sports nutrition powders and energy bars can be attributed to protein, and those numbers are predicted to rise even more in the upcoming years. This segment looks at the whey protein industry, soy protein industry, and some up-and-coming proteins to keep an eye out for, along with analysis of many of the big players in the sports nutrition industry.
Connor Link, Associate Editor- Nutrition Business Journal
Connor is the Associate Editor of NBJ. A graduate of the University of Colorado, Connor writes our weekly e-newsletter, and provides content for each issue and NBJ market research reports.