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Supplement sales to watch: fish oils and probiotics

Nutrition Business Journal estimates that by 2017 supplement sales will reach $36 billion. Probiotics and fish oil sales are expected to claim a large piece of that pie.

Yesterday, fish oil kingpin Robert Orr resigned from Ocean Nutrition Canada, the company he helped launch and the world's largest fish oil supplier by volume. Last year, Bjorn Refsum, another industry leader, stepped down from his role as chairman of EPAX. These two leaders have helped to establish the foundation for the fish oil industry's growth. With the greater variety of plant- and fermentation-sourced omega-3s coming into the market, the category is poised to grow upon its foundations in the years to come.

But fish oils aren't the only "it" category in the supplements business right now. Probiotics are enjoying large sales spikes each time the educational program "The Road to Perfect Health" airs on PBS. Natural retailers are taking note to point customers to "probiotics the lady on TV talked about" (the lady being Brenda Watson).

Nutrition Business Journal estimates that probiotic and fish oil supplements will account for a combined $3 billion in sales by 2017. It's a large piece of the estimated $36 billion supplement sales pie for 2017.

For the first time, NBJ is publishing forecasts for specialty supplements, vitamins and minerals. Learn how these categories are performing today and what is expected for the future with NBJ's Market Overview Data Charts.

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