Trends, insights and people shaping today's natural and organic market

Introducing the Expo East Digest, a collaboration between New Hope Natural Media and Sterling-Rice Group to bring you the latest analysis on trends and insights from Natural Products Expo East 2011.

While natural products companies relaxed after a successful show in Baltimore two weeks ago, the real work was just getting started for a team of trend spotters who saw, tasted, experienced and learned at New Hope Natural Media's Natural Products Expo East 2011. editors and Sterling-Rice Group market analysts collaborated this year on a new project to synthesize and analyze what's moving and shaping today's natural and organic market. The result: Expo East Digest.

"The genesis of Expo East Digest steamed from this challenge associated with the size of Natural Products Expo East, there is so much to see you can't possibly get to it all. This comprehensive report is an insider guide to the latest, greatest and most innovative insights in the natural products industry," said Dave Kingsbury, vice president of product development for New Hope Natural Media. "Even for those who did not attend, this is the back stage pass you cannot get anywhere else."

The Expo East Digest highlights six significant tension points in industry today and features intimate video conversations with thought leaders such as Walter Robb, Co-CEO of Whole Foods Market and Seth Goldman, President and TeaEO of Honest Tea. 

In addition to outlining key tensions such as authenticity vs. scale, modern food science vs. whole food nutrition, and food as nutrition vs. food as poison and their significance, the report dives into trends and companies transforming the Food and Beverage, Supplements, Beauty, Pets and Healthy Living product categories, as seen at this year's Expo East trade show.

The report will benefit any C-level executive, brand strategist, trend forecaster, market research firm or editorial team looking to gain insight into the natural, organic and healthy products industries. Purchase your copy of Expo East Digest.

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