Getting on—and off—shelves in today's market

Tera Johnson, founder of whey protein heavyweight Tera's Whey, explains the challenges of getting sell-through at retail.

Getting your product on store shelves is one thing, but getting that product off the shelves is another. Tera Johnson, founder of Tera's Whey and director of the Food Finance Institute, explains what young brands can do to overcome some of the challenges they are facing in today's competitive market, as well as how to take advantage of the growing interest from conventional retailers.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.