New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Foods Merchandiser

How are retailers connecting with millennials and Generation Z?

Thinkstock generation z grocery shopping
These constantly connected generations hold tremendous buying power. Here's how three stores address their unique needs.

“Roots Market stores connects with millennials through social media. While Facebook is still popular among the younger generation, Instagram has been the best way to share our products and mission with the community. Instagram allows you to share multiple images, stories, tag companies and repost images our guests share with us. This method really connects the consumer with the business and creates a partnership between the two.” 

-Katie Smallwood, marketing and community outreach leader, Conscious Corner Roots Market/Great Sage


“We are using the power of social media by creating our own video content sharing our mission, core values, environmental initiatives, promotions and more.”

-Gabe Nabors, co-owner, Mustard Seed Market


“To connect with generation Z and millennials, we launched an app in partnership with GroceryPress that has combined our unique loyalty program with our flier program. Customers can view their receipts, see progress wheels on how close they are to receiving a reward, and shop our sales and coupons. We are also very strong at social media and have started doing informational short videos.”

-Summer Auerbach, owner, Rainbow Blossom


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.