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How a commissary/deli works for this natural retail store

Mama Jean's MJ's Market and Deli
Natural retailers face a lot of challenges, but MaMa Jean’s Natural Market celebrates growing success with an efficient, food-focused natural market that satisfies customer need for healthy convenience.  

“My philosophy is that you have to keep growing it. If it’s stagnant, it’s going to die …The latest venture is focusing on the food, the convenience. Everybody’s busy.” 

Susie Farbin, MaMa Jean’s Natural Market

Part 1: Location, location, location


  • MaMa Jean’s Natural Market found a way to maintain consistency, mitigate waste and streamline efficiency by using a commissary kitchen with a market deli up front. 
  • A location with foot traffic is ideal for the market deli concept.
  • Sell the customers on new food items by having samplers in the sandwich lines of the deli. 
  • MaMa Jean’s Natural Market expanded their customer base by removing “natural” from the name.


This session—Deep Dive: Making Moves Toward Convenience and Foodservice—was recorded at Natural Products Expo West 2018.

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