How much does it cost to get on shelf?

Michael Movitz, Founder of the Movitz Group, outlines the cost variables of getting product distribution at a grocery store.

How a product gets distribution at a grocery store can vary. Here, Michael Movitz, founder of the Movitz Group and formerly the Vice President of Sales Operations at SPINS, outlines the different distribution opportunities that can determine the cost to get a product on shelf at a grocery store and what it means to do "free fill." 

 

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