"We have joined forces with Humboldt Made, an organization that supports local makers and producers. Together, we offer special Humboldt Made Tastings where customers can meet the makers of their favorite local products. Humboldt Made tastings occur during our town’s monthly Arts Alive and we feature artwork from our local high school art institute. This promotion aligns with our mission and showcases what it means to support local!"
-Aaron Gottschalk, general manager at Wildberries Marketplace in Arcata, California
"Multiple promotion avenues are important to meet current and new customers where they are. This year we created new TV commercials with a more youthful feel, highlighting our three generations of history. These stretched our ‘normal’ style and have resonated with customers. We’ve also incorporated live radio and TV talk shows, and more educational seminars. We are active on social media, finding video has a greater impact on consumer interest. And the weekly customer newsletter might seem old school, but it is the best tool to share events, sales and seminars."
-Silvia Atsma, director of marketing at Harvest Health Foods stores in Michigan
"We create fun and unique promotions to attract new customers as well as engage existing customers. E-blasts provide opportunity to send out dollar-off promos to help drive sales in a department or category. Recently $2 off smoothies saw a strong response. Kids Eat Free and Takeout Mondays are ramping up and drive business for both existing and new customers."
-Bart Yblonsky, director of operations at Dawson’s Market in Rockville, Maryland, and Ellwood Thompson’s in Richmond, Virginia