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Supplement sales move online globally as the world gets both bigger and smaller

Thinkstock Globe and boxes
Online sales can vary not just border by border but category by category.

As the world goes digital, a select few companies seem to harvest the majority of the spoils. There’s Facebook, maybe Twitter, and a gallery of afterthoughts in social media. In Asia, there’s Alibaba for e-commerce. Inside the U.S., it’s increasingly all about Amazon, and dietary supplements are proving subject to that particular mega presence more than most industries.

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