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Thrive Market inks deal with KeHE Distributors

KeHE logo

KeHE Distributors LLC announced today that it will be Thrive Market’s primary strategic distribution partner of natural and organic through 2023.

Thrive Market provides carefully curated products to online members making it easy for consumers to find every category of food, including highly niche categories: like women-owned (companies) and carbon-neutral items. KeHE’s supply chain savvy, category insights and world-class assortment will heavily support Thrive Market’s ongoing, on-trend initiatives.

Both organizations are rooted in their culture of giving back and serving others. KeHE’s core purpose is "We SERVE to make Lives Better."

“Thrive Market’s values align with ours: serving members, giving back, and sustainability,” said Brad Helmer, KeHE’s senior vice president of business development and marketing.

Thrive Gives, the philanthropic arm of Thrive Market, donates a free Thrive membership to someone in need for every membership sold to deliver on its mission to make healthy living affordable and accessible to everyone.

 “We believe this partnership enables us to fulfill our value proposition and will better serve our end consumer. After extensive evaluation, it was clear that KeHE’s collaborative approach and focus on execution within the supply chain will allow us to deliver against our mission and vision,” said John Winkels, Thrive Market, senior vice president of supply chain.

Source: KeHE Distributors

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