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In Session

Trust and education key for CBD retail

Jordan Fink merchandising CBD
Jordan Fink, Adele’s Naturally, tells his personal account on how he inspired a small natural foods store in southern Indiana to carry and subsequently profit from the sales of CBD products by building knowledge and trust in the community.

“I want to know the people behind the brands that I’m carrying. I want to be able to put faces and names with the brand, someone that I trust. If they bring that to me, I’m much more likely to look into the product than someone who walks in and says ‘Hey, buy my CBD product.’”

Jordan Fink, Adele’s Naturally

Part 1: Education, trust and reducing risk


  • What questions do customers ask about CBD?
  • It is exponentially beneficial to educate the consumer. 
  • Do due diligence for product sourcing and seek third-party verification. 
  • In what part of the store do you stock CBD products? 


This session—Give the People What They Want: Selling Hemp-derived CBD at Retail—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.

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