“I want to know the people behind the brands that I’m carrying. I want to be able to put faces and names with the brand, someone that I trust. If they bring that to me, I’m much more likely to look into the product than someone who walks in and says ‘Hey, buy my CBD product.’”
—Jordan Fink, Adele’s Naturally
Part 1: Education, trust and reducing risk
- What questions do customers ask about CBD?
- It is exponentially beneficial to educate the consumer.
- Do due diligence for product sourcing and seek third-party verification.
- In what part of the store do you stock CBD products?
This session—Give the People What They Want: Selling Hemp-derived CBD at Retail—was recorded at Natural Products Expo West 2018. Click "download" below to access the presentation slides.