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Be Well and Get Rewarded! Find Personalized Wellness Solutions and Earn Free Vitamins at NatureMade.com

NORTHRIDGE, Calif--Determine what vitamins and minerals best supplement your lifestyle, while banking points for free vitamins at www.NatureMade.com.

The Wellness Advisor site was developed by Pharmavite, makers of Nature Made(R) vitamins, to help the nearly 100 million Americans who go online for health information. The Wellness Advisor emphasizes prevention, provides an incentive-based rewards system for regular vitamin users and enables free access to information and advice from renowned health experts in a variety of disciplines.

"We want to make it as easy as possible for people to stay healthy," said Barbara Lindquist, Nature Made product manager. "Dietary supplements can help, but only if people take them regularly. The Wellness Advisor arms people with the tools they need to understand what vitamins to take, based on an individual's current lifestyle choices, including diet and exercise."

A key site feature, My Wellness Advisor(TM), helps visitors create personalized profiles for both wellness and prevention using three basic tools(a):

-- My Personal Nutrition Calculators: Establish an ideal daily nutrient intake profile and track your progress daily.
-- My Personal Health Calculators: Learn more about your current health status on a variety of concerns, such as stress, cholesterol health and others, for example.
-- My Personal Prevention Calculators: Preview how a simple lifestyle change, such as increasing physical activity, might impact health or well being.

To supplement the personalized features with clinical data and expert advice, www.NatureMade.com. also features:

-- Free Information:
Search a comprehensive encyclopedia of health articles and clinical studies, updated regularly, with information on vitamins and minerals, dosage recommendations and vitamin solutions for common health needs.

-- Access to Experts:
E-mail your specific health question to an expert. New York Times best-selling author and longevity expert Michael F. Roizen, M.D. and Clare Hasler, M.D. founder of the Functional Foods for Health program at the University of Illinois, and one of Self Magazine's "Top 25 Food Influentials" will answer visitor questions at www.NatureMade.com..

-- Wellness Rewards Program:
Good behavior is rewarded at www.NatureMade.com.. Regular supplement users can earn points for free vitamins and minerals, redeemable at the retailer of their choice, such as Albertsons, Costco, CVS, Target and Walgreens. For the most up-to-date list of participating retailers, visit the Where-to-Buy section on the site.

-- Comprehensive Privacy Policy:
Pharmavite collects only the personally identifiable information visitors provide voluntarily and does not disclose to third parties any identifying personal information it collects. Non-personally identifiable information, including health related and non-health related aggregated data, may be disclosed to third parties for a variety of purposes, including improving the content of its sites and the services it offers visitors. By using the Wellness Advisor site, visitors acknowledge that they are 18 years or older. The complete privacy policy statement is available on the Wellness Advisor site.

"Few Web sites provide free access to comprehensive, science-based information on dietary supplements and easy-to-use tools to help people make personalized decisions on what supplements are right for them," said Steven Yannicelli, Ph.D., R.D. "The Wellness Advisor is a great tool, and I encourage site visitors to tell their doctor or personal health care provider about what supplements they take regularly."

About Pharmavite
Founded in 1971, Northridge, Calif.-based Pharmavite Corporation manufactures Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, Optimize(TM) fiber/calcium beverages, and other supplements designed to promote health. Recently voted "Manufacturer of the Year" by the national trade publication Nutritional Outlook, and recipient of the 2001 Retail Excellence Award in the OTC-natural health category from Drug Industry News magazine, Pharmavite maintains one of the largest, most sophisticated research and development facilities in the industry and was instrumental in developing Good Manufacturing Practices (GMPs) for supplements. Pharmavite's facilities have been inspected and found to be in compliance with United States Pharmacopoeia's GMPs, the industry's most stringent standards.

Nature Made is America's number one, broadline brand of vitamins and minerals in the food, drug and mass channels. Several of its products carry the medical seal of acceptance from the American Medical Women's Association, the largest medical organization of woman physicians. Nature Made's newly launched Wellness Advisor (NatureMade.com), an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions. Nature's Resource (NaturesResource.com) offers one of the nation's strongest herbal supplement education programs for consumers and medical professionals.

(a) All information is kept confidential -- see privacy policy at www.NatureMade.com.

Nordic Naturals: Omega 3 Fatty Acids

Norwegian Standards for Fish Oils far surpass U.S. Standards of Freshness and Purity

Watsonville, California (January 1, 2002) Nordic Naturals is pleased to introduce its Ultimate Omega line of omega-3 fatty acids, specially formulated for the retail market. Having already established their professional line to health care practitioners throughout the U.S. and Europe, Nordic Naturals, an authentic Norwegian company, offers consumers a product that delivers purity and freshness far beyond the standards now accepted in the United States. Nordic Naturals follows the strict Norway Medicinal standards and the European Medicinal Pharmacopoeia standards besides its regular GMPs in its manufacturing in Norway. The products are approved by the FDA and an independent lab in the U.S. provides 3rd party analysis guaranteeing no PCBs, heavy metals or pesticides.

“When I first arrived in the United States 13 years ago, my wife and I recognized the lack of quality oils here. Having been born and raised in Norway, I was aware of the importance of fish in the diet from a young age,” says Joar Opheim, founder and president of Nordic Naturals. “My mission became clear,” he adds, “ – to provide the world with the purest and freshest sources of essential fatty acids with greatly improved taste and stability to maintain optimum cellular health.”

Nordic Naturals sets itself apart from other manufacturers by offering these unique features:

      • No PCBS, heavy metals, pesticides/GMO and Hexane free: Using mackerel, sardines and anchovies from primarily the Arctic Ocean (one of the cleanest and purest bodies of water in the world), the company guarantees through their molecular distillation process (a low heat purification method) less than 2.5 particles per billion of mercury, which is 400 times better than the FDA requirements.

 

      • No Rancidity: Using a nitrogen exclusive manufacturing process, there is no chance of oxidation to occur which causes rancidity. High rancidity levels in oils render them toxic to the human body. Nordic Naturals is the only company utilizing a nitrogen manufacturing process.

 

      • Freshness: Advanced lipid antioxidant stabilizers are added for industry-leading freshness levels and extended shelf life.

 

      • Taste: Free from fish taste and odor, Nordic Naturals offers consumers 100% naturally flavored oil and gel caps through a patented flavoring process. Greatly improved palatability and the absence of burping an undesirable aftertaste make Nordic Naturals a favorite for children as well as adults.

 

      • Concentration: Nordic Naturals’ distillation processes (flash and molecular) guarantee concentrations that are both naturally occurring within the fish as well as allowing for higher concentrations when desirable.

 

    • Efficacy: Taste, freshness and purity translate into optimal absorption and effective utilization of the omega-3 fatty acids for maximized benefits. Research indicates that the average American diet is deficient in these critical nutrients.

The Ultimate Omega line includes 6 natural formulas that have been blended to support a variety of functions in the body including cardiovascular health, increased memory, joint mobility and central nervous system development in the fetus and infant. Nordic Naturals’ products are available at health food stores, pharmacies and other fine retail outlets in the U.S.

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Full size samples are available upon request.
Joar Opheim is available for comment or an interview by calling 831.724.6200.

Alive & Well with Michelle Harris

“Healthy Television Is Alive & Well”

“Alive & Well with Michelle Harris”, a national weekly television series devoted to natural foods and nutritional products, debuted on Saturday, January 5th on GoodLife TV. Natural health companies grabbing early sponsorships and national television exposure for their lines include Triarco Industries, Health Plus, Sweet Wheat, Casabe Rainforest Crackers, Bio-Innovations, Life's Remedies, Fortitude Brands and Betaderm Skin Care Products among others.

Alive & Well airs every Saturday (5PM Eastern, 2PM Pacific) on GoodLife TV Network to a subscriber base of almost 12 Million households nationwide. The show regularly features soy products, organic foods, herbs, botanicals, nutritional supplements and alternative remedies. Executive Producer Mark Harris says, “We developed Alive & Well to introduce mainstream viewers to the many exciting natural health products that are available in this expanding marketplace. Our research clearly shows that viewers want to receive this type of information on television. Alive & Well meets this demand in a uniquely entertaining format, and enables natural foods and nutritional supplement companies to educate consumers on the benefits of their products, while utilizing the power of national television to promote their lines.”

Natural / health industry executives interested in getting products featured on the show are encouraged to contact Mark Harris at 561-989-0997 and check out the show’s website at www.aliveandwell.tv.

Boehringer Ingelheim Canada Endorses Recent Ephedra Recall

Media Advisory

Quality Quest Brand Products: Always Ephedra-Free, Always Put Safety First

Boehringer Ingelheim (Canada) Ltd., (BICL) supports Health Canada's recent decision to recall certain products containing Ephedra/ephedrine; an ingredient often used in weight loss products. Nancy Baines, Vice President, Consumer Health Care (BICL) agrees with the recall saying, "We fully support the actions of Health Canada to ensure the safety of consumers." It is important that consumers are provided with accurate and up to date information about health products which are effective and safe. To this end BICL has been actively working with Health Canada towards stricter quality, ingredient and labeling regulations.

Ephedra Poses Serious Risk to Canadians Health

Ephedra (or MaHuang) is associated with many side effects, such as increased heart rate, blood pressure, anxiety, nervousness, tremor, irritability, and insomnia. As well, Ephedra-based weight loss products have been associated with seizures and strokes. Since June 2001, over 60 adverse events have been reported in Canada related to the use of Ephedra/ephedrine. Furthermore, a product that combines large doses of ephedrine with caffeine was reported as a contributing factor in one death in Canada.

BICL Educates Public about Safe and Effective Weight Loss Solutions

BICL's Quest brand products have always stood for safety and quality. Our Quest brand, TrimFit®, the #2 supplement in the dietary aid category, is Ephedra-free and always has been. "In the launch of our weight loss product, TrimFit®, we specifically left out Ephedra due to the safety issues surrounding its use," says Matthew James, BICL Brand and New Product Development Manager. BICL choose ingredients that were not only safe but also were clinically proven to support weight loss. These ingredients include:

      • Advantra-Z™ (Citrus aurantium): bitter orange; contains five adrenergic compounds that increase metabolic rate but do not affect heart rate or blood pressure.

 

      • Tonalin™ (Conjugated Linoleic Acid): Research notes CLA inhibits fat storage and promotes fat-burning.

 

    • Green Tea Extract: camellia sinensis; an antioxidant containing compounds thought to increase levels of fat oxidation and fat burning.

Boehringer Ingelheim manufactures high quality vitamins, nutritional supplements and herbal preparations. The company prides itself on offering products with unsurpassed potency, purity and effectiveness thanks to rigorous quality control testing at every stage of production.

Probiata® Offers Safe, Natural and Effective Alternative

Unique Probiotic Product Now Available in Canada

Distributed by Boehringer Ingelheim (Canada) Ltd. (BICL), makers of the high quality and diversified Quest® brand, Probiata® is a natural and safe alternative to relieve diarrhea associated with travel, food, alcohol or antibiotic use. Heat-resistant and safe for use by all ages, Probiata® guarantees 1.0 billion live bacteria cells of the unique LC50 strain of Lactobacillus acidophilus. Probiata® replenishes healthy intestinal flora, promoting regularity often within 24 hours. Probiata®, unlike standard anti-diarrhea medications, does not have any adverse side effects such as constipation, loss of appetite or dry mouth.

The Probiata® Story
Most common anti-diarrheal agents do not address the cause of the diarrhea. Rather, they work by disrupting and stopping gastrointestinal tract function. This can lead to side effects including constipation, dry mouth, tiredness, bloating, stomach pain and loss of appetite. Nancy Baines, BICL Vice President says, "Probiata® is a welcome addition to the Canadian marketplace for probiotics and travel products as it offers a gentle and safe way to normalize GI function when a consumer is faced with diarrhea."

Probiata® is a scientific breakthrough. The proprietary LC50 human strain of acidophilus produces lactic acid, which creates a favorable environment for beneficial intestinal organisms and adverse conditions for harmful bacteria. The LC50 strain can more easily implant in the non-sterile mucosal surfaces of the small intestine where it can colonize to help restore normal intestinal function. In the common dairy by-product acidophilus products, the effect is fleeting, since the dairy strains cannot colonize in the surfaces of the human body. Probiata® introduces one billion LC50 strain L. acidophilus organisms per capsule into the intestinal tract to restore regularity often within 24 hours.

Restore Digestive Balance; Combat the Effects of Antibiotic Use
There are more bacterial organisms in the intestinal tract than cells in the human body. This flora, both good and bad, is responsible for regulating normal intestinal function. The balance of flora can be disrupted either by exposure to new bacteria during travel, certain types of food, excess alcohol or stress, birth control pills or antibiotic use. If an imbalance occurs, it can result in an overgrowth of "bad" bacteria, causing stomach upset, constipation, diarrhea and yeast imbalances.

Antibiotic use is particularly destructive to friendly flora. While antibiotics may be necessary to kill off unwanted harmful bacteria and organisms, antibiotics can also kill friendly beneficial bacteria. Studies show 1 in 5 people taking antibiotics experience intestinal side effects such as diarrhea. Probiata® can restore friendly flora during antibiotic use. “People who use a probiotic product to achieve digestive balance, especially after taking antibiotics, will be hard-pressed to find all the features of Probiata® in another product. Probiata® is the only product in Canada that offers the LC50 acidophilus that more easily colonizes in the human body. Plus, Probiata® is heat-resistant and packaged in a blister pack, perfect for keeping handy at home, at the office or while travelling," commented Don Beatty, BICL's Director of Quality Assurance.

Probiotics Category on the Rise
AC Nielsen US estimates the acidophilus sales at $12 million for 2000, up 18% from 1999. In 1995, the category sales were only in the $200,000 range.

      • Probiata® has been assigned a DIN # (02244239) by Health Canada in recognition as an effective anti-diarrheal product.

 

      • Probiata® comes in a convenient blister pack, is heat resistant, dairy-free, LC50 L. acidophilus that is suitable for all ages. The suggested retail price is $11.99 Cdn.

 

Probiata®

    is manufactured in the US by Wakunaga of America Co. Ltd and distributed in Canada by Boehringer Ingelheim (Canada) Ltd.

Probiata®, a quality LC50 Lactobacillus acidophilus product, is:

1) Heat resistant.

Supplements requiring refrigeration are often exposed to heat, which can lead to dramatic loss of viability. Probiata® is heat stable and does not require refrigeration.

2) Viable.

Probiata® contains 1.0 billion live cells of LC50 Lactobacillus acidophilus. The viability of other commercially available probiotic products ranges from less than 2,700,000 organisms per capsule to as low as 600 organisms per capsule. The LC50 strain in Probiata® is recognized as adhering better and staying longer in the intestine.

3) Dairy-free.

Dairy by-product acidophilus products can easily die off in the bottle and do not implant in the intestine for long-term effect.

4) Convenient.

Probiata® does not require refrigeration and comes in a convenient blister pack. Probiata® should be taken for upset stomach and diarrhea, three times a day with meals.

5) Suitable and safe for all ages.

Probiata® utilizes L. acidophilus strains with a history of over a 25 years of safe use. It has been proven safe for all ages and can be used by women that are pregnant or breastfeeding.

Boehringer Ingelheim manufactures high quality vitamins, nutritional supplements and herbal preparations. The company prides itself on offering products with the greatest potency, purity and effectiveness in the country, thanks to rigorous quality control testing at every stage of production.

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LignisulMSM vs Naproxen for Osteoarthritis Clinical Trial Gets Underway

BURLINGTON, ON —A multi-center clinical study to evaluate the effectiveness and safety of taking Lignisul MSM for the treatment of pain in osteoarthritis of the knee and hip is to be undertaken by the Carolwood Corporation. The effectiveness of Lignisul MSM will be directly compared to naproxen, the non-steroidal anti-inflammatory drug (NSAID) which is widely prescribed throughout the world. Although naproxen is now a generic drug because the patent has run out, it is still a costly treatment and newer drugs like Celebrex and Vioxx can be prohibitively expensive for those seeking pain relief.

Even though the majority of patients use NSAIDs for pain control, side effects such as dyspepsia, gastrointestinal bleeding, exacerbation of blood pressure and renal failure can limit their use. Therefore new treatments are actively sought. In addition, there is a very real trend among patients with rheumatological problems, to seek alternative therapies, which are thought to be safer and more natural, for pain relief.

The prime goal of this 12 month study is to enable patients and physicians to make informed decisions when considering the use of Lignisul MSM to alleviate the pain of osteoarthritis; the most common form of arthritis in patients over 40 years of age and it is commonly found in the knee and hip joints. It will have strict inclusion criteria including: disease duration, pain intensity, previous use of NSAIDs or analgesic therapies, and age. The ultimate aim will be to demonstrate the effectiveness of Lignisul MSM compared to naproxen, offering sufferers an alternative therapy that works, improving their physical function and quality of life.

Lignisul MSM is a nutritional supplement that provides biologically-active sulfur. It is manufactured by the Carolwood Corporation and is an all-natural, ultrapure MSM. Recent pilot studies of methyl-sulfonyl-methane (MSM), indicate that it may offer a safe, non-toxic way to help ease the pain of arthritis and other inflammatory conditions in humans. Considering that sulfur concentration in arthritic cartilage has been reported to be one-third the level in normal cartilage suggests that supplementation with MSM could lead to repletion of sulfur with beneficial effects.

 

Carolwood Corporation, Greenville PA
is the exclusive manufacturer and supplier of LignisulMSM,
an all-natural, patented nutritional supplement
that provides biologically-active sulfur
for arthritis, muscle and joint pain.

For more information, Call (888) 646-0350,
or check out our web site at
www.msm.com.

New TrimFit® Bars Redefine Energy Bar Category

Ingredients that Support Weight Loss Add New Dimension, New Potential

New in the energy bar category comes TrimFit® Nutritional Energy Bars, a great tasting healthy snack designed to support weight loss. TrimFit® bars are not only a high protein, low carbohydrate, low fat, low calorie snack, but are the only nutritional bars on the market which offer all three fat-burning ingredients: Advantra-Z™ (Citrus aurantium), Tonalin™ (Conjugated Linoleic Acid) and Green Tea Extract, plus 23 vitamins and minerals. Distributed by Boehringer Ingelheim (Canada) Ltd. (BICL), makers of the high quality and diversified Quest brand including the #2 ranked dietary supplement TrimFit®, the new TrimFit® bars are ideally suited for individuals looking for a healthy snack that complements their diet. The addition of fat-burning ingredients "raises the bar" on the bar category, to meet and exceed consumer demand.

TrimFit® Bars: Fuel for Energy, Weight Loss
TrimFit® bars follow the ideal 40% carbohydrates, 30% protein and 30% fat nutrient profile, the necessary nutrient profile to ensure balanced blood sugar levels after ingestion. "TrimFit® bars offer individuals a healthy snack that is low in carbohydrates and fat, and high in protein, and contains all three thermogenic (fat burning) activators that facilitate the rate at which your body burns calories (thermogensis). TrimFit® bars are designed to help those that are trying to lose weight achieve their goals," says Matthew James, BICL Brand and New Product Development Manager.

More about TrimFit® Bar's Unique Thermogenic Ingredients:

      • Advantra-Z™ (Citrus aurantium): This is the immature dried fruit of the bitter orange. It contains five adrenergic compounds that increase the metabolic rate but do not affect heart rate or blood pressure.

 

      • Tonalin™ (Conjugated Linoleic Acid): Research indicates that CLA works by inhibiting the body's ability to store fat and promoting the use of stored fat for energy. The result is a decrease in body fat and a proportional increase in lean muscle mass.

 

    • Green Tea Extract: Obtained from the herb camellia sinensis. A potent antioxidant, containing caffeine and a high amount of catechin polyphenols, compounds that may work with other chemicals to increase levels of fat oxidation and fat burning. Green tea extract combined with Advantra-Z™ can increase metabolic rate, without affecting heart rate or blood pressure.

Sales for Nutritional Bars Skyrocket in 2001
"The fact that a number of retailers are now devoting a minimum of four feet of shelf space to the category—and some of the larger health food retailers are devoting as much as 12 to 16 feet of space—is a clear indication of just how important the nutritional bar market is," says Jamie Malpass, BICL Director of Sales. In fact, ACNielsen reports that in the past year, sales for energy bars grew 63% for grocery stores; 76% for drug stores; and 91% for general and bulk merchandisers. Sales estimates for the total bar category surpass $38,926,000 with the market segmented into Meal Replacement bars at $12,854,000 and Energy Bars at $26,072,000.

      • 67% of the bars sold are from the Energy Bar category

 

      • The largest sales channel for both segments is 'Grocery' with 40% of the sales

 

    • The TrimFit® brand is currently ranked #2 in the weight loss aid category

Catching the Public Eye for a Category First
TrimFit® bars will benefit from the existing TrimFit® brand nutritional supplements, which are currently ranked #2 in the weight loss aids category. There has been extensive marketing done to promote the unique ingredients in the TrimFit®, which are found in the bars. TrimFit® bars have attractive packaging, an extension of the TrimFit® brand that is eye-catching at shelf level. The packaging and labeling adhere to Canadian regulations and the bar launch is supported with national consumer advertising plan for Canadian magazines and newspapers.

TrimFit® Nutritional Energy Bars are:

      • 40% carbohydrates, 30% protein 30% fat

 

      • The first bar to offer all three fat-burning ingredients: Advantra-Z™ (Citrus aurantium), Tonalin™ (Conjugated Linoleic Acid) and Green Tea Extract, plus 23 vitamins and minerals

 

      • Less than 200 calories per bar

 

      • Available in either Chocolate Crisp or Yogurt Peanut

 

      • Available in cases of 12

 

    • The perfect snack to complement any weight loss program,

Nancy Baines, BICL Vice President and General Manager has high hopes for this new bar saying, "With the strong brand recognition of TrimFit®, in the weight loss category, and the incredible growth of the bar category, our TrimFit® Nutritional Energy Bars should prove to be a very successful launch for our company." TrimFit® Nutritional Energy Bars will make their mark on the bar category in 2002 as they are unlike any other bar: the perfect combination of the ideal nutrient profile with vitamins and minerals and unique ingredients proven to support weight loss, all in one great tasting and healthy snack.

– 30 –

visit the website at: www.questvitamins.com

FDA Presents Compliance Guide for Structure/Function Claims

Structure/Function Claims Small Entity Compliance Guide

The Food and Drug Administration has prepared a Small Entity Compliance Guide restating in plain language the legal requirements set forth in a regulation concerning labeling claims for dietary supplements.

The Document can be found at Guidance for Industry Structure/Function Claims Small Entity Compliance Guide

Natural Health Trends Corp. Launches Lexxus Taiwan

Subsidiary Enters Far East Asia Market on the Heels of New Zealand Launch

DALLAS, TEXAS - January 14, 2002, - Natural Health Trends Corp. (OTCBB: NHTC) announced it has launched its new subsidiary, Lexxus Taiwan. The Company, which recently reported net sales of approximately $20.5 million for the nine months ended September 30, 2001 versus $6.5 million for the same period the year before, is optimistic that the new Taiwan-based subsidiary will have as auspicious a launch as its recently unveiled New Zealand branch which recorded revenues in excess of $1 million in its first two months of operation.

Lexxus Taiwan, a majority-owned subsidiary of Natural Health Trends Corp., is marketing and distributing the Company's popular quality of life Viacrème(TM) product. Viacrème is a patented, safe, clear, topical cream that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction.

"We have been greatly encouraged by the strong performance realized with the opening of the New Zealand subsidiary and we are confident that the Viacrème product will prove to be very successful here as well," said Joseph Ho, Vice President of Operations for Far East Asia.

"We were extremely excited to see New Zealand launch so successfully and we have been eagerly awaiting the opening of our subsidiary in South East Asia," said Mark Woodburn, President of Natural Health Trends Corp. "Taiwan is just our latest step in introducing new revolutionary products to a global marketplace," he concluded.

About Natural Health Trends Corp.
Natural Health Trends Corporation is a holding company for two operating subsidiaries, ekaire.com, Inc., which sells nutritional supplements and vitamins and Lexxus International, Inc. Lexxus, started in January 2001, markets and sells the revolutionary new product, Viacrème(TM). Viacrème, developed by a leading gynecologist, is a quality-of-life product that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction. Lexxus International has earned an estimated $18 million in revenues in just its first nine months of operation. The product, Viacrème, received a considerable amount of positive exposure including appearances on Good Morning Canada, FOX News and EXTRA, a leading television news magazine program. More information may be obtained at www.invrel.net/clients/nhtc or at www.nhtc.ws.

Company Website: www.nhtc.ws.

Powdered Oils, A Nutritional Breakthrough

Bioriginal Food & Science Corp. Introduces Innovative Technology for Ground Breaking Powdered Oils in North America.

Saskatoon, Sask., January 11, 2002 -- Bioriginal Food & Science Corp., the world's leading supplier of essential fatty acids, is proud to introduce a revolutionary line of products to the North American nutraceuticals market, powdered essential fatty acids (EFAs). Traditionally, EFAs have been available only as liquid oils, resulting in limited choices for consumers who depend on supplementing their health with these good fats.

For the first time, Bioriginal Food & Science Corp. can offer powdered EFAs, superior to anything available on the market today. A team of powder experts spent five years perfecting a unique freeze-drying process to ensure good fats such as borage, evening primrose, black currant, flax, fish, vegetable DHA, and CLA oils are available as powders. These powders have the rare ability to withstand the stresses of compression processes for tablet production without leakage or crumbling. In fact, they were designed to create compressed tablets. But Bioriginal's powders have more than just strength; they are also ideal for drink solutions. Finally, there is a powdered EFA that is instantaneously dispersible in hot and cold water, as well as many other liquids. And with the advantages of a carbohydrate carrier, Bioriginal's powders possess a pleasant aroma and flavor to compliment any product.

"I haven't seen anything else on the market that can even comes close," says Jerome Konecsni, VP of Administration overseeing new product development for Bioriginal Food & Science Corp. "Even our R&D department was amazed at how well they performed. This innovative process allows us to offer consumers new avenues for EFA supplementation through including these good fats in drink mixes, bars, tablets, and two piece capsules. And there is potential for this technology to be applied to other lipids as well. We can already offer lipophilic nutrients (such as beta-carotene and CoQ 10), organic acid salts, and essential oils as powders."

Bioriginal Food & Science Corp. serves the nutritional supplements, cosmetics, pet and veterinary, over the counter pharmaceuticals, and functional foods markets. All our oils are GMO free and independently tested to ensure that products are free from pesticides, herbicides, heavy metals, and PCBs. Our seed oils are expeller pressed without hexane or other harsh chemicals. All products are manufactured to Canadian pharmaceutical grade GMP (Good Manufacturing Practices) and WHO (World Health Organization) Codex standards for edible oil safety. And, we deliver a certificate of analysis with every shipment. Bioriginal thrives on providing only the highest quality products in the industry, and strives to break the barriers of product innovation and excellent service.

For more information on Bioriginal Powders please contact Marcia Black, Customer Service Coordinator, Bioriginal Food & Science Corp., at (306) 975-1166 or e-mail [email protected].