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Articles from 2004 In October

Sunset Brands to Acquire Exclusive Distribution Rights to Betafoods Nutritional Snacks

LOS ANGELES, Nov 1, 2004 /PRNewswire-FirstCall via COMTEX/ -- Sunset Brands, Inc., (CSLA), a leader in great tasting foods that offer health- conscious consumers "your choice for life", today announced it has signed a preliminary agreement to acquire the exclusive U.S. distribution rights to select low-carb and no-carb snack products produced by Betafoods, Inc. under its Chip's Chips(TM) brand. Under the terms of the agreement, Sunset Brands will begin the immediate exclusive distribution of the Chip's Chips(TM) brand in the U.S. while both parties work to enter into an exclusive global distribution agreement within the next ninety days.

Specifically, Sunset Brands will assume marketing and distribution of Snackers(TM), a delicious all-natural cracker with only two carbohydrates per serving and available in nacho, barbeque and sour cream and onion flavors; and Cheese Thins(TM), a tasty all natural zero carb snack available in cheddar and extra cheese flavors.

Chip Marsland, founder and President of Betafoods, noted, "Our partnership with Sunset Brands represents an exciting opportunity for Betafoods to significantly and rapidly expand market presence of our great tasting snack products. Sunset's national distribution resources, coupled with their obvious passion for our industry, clearly distinguished them from other groups seeking to align with Betafoods. We look forward to enjoying a very long and mutually rewarding relationship with Sunset Brands."

"From the moment we first tried these crackers, we knew we had found a product that will not only appeal to health-conscious consumers, but literally to anyone who enjoys a great tasting snack. The fact that these products are also low or devoid of 'real' carbs is simply an added benefit," added Todd Sanders, Chief Executive Officer of Sunset Brands. "We are very excited about introducing both Cheese Thins(TM) and Snackers(TM) to a much broader audience of consumers and expect that people may discover that they are a much- preferred alternative to carb-laden chips and crackers."

About Betafoods, Inc.

Based in Natick, Massachusetts, Betafoods is a privately-held nutritional foods technology company focused on developing and manufacturing proprietary healthy food products. The company specializes in combining novel methods, technologies, and ingredients to manufacture all food products (including snacks, bars, crackers, chips, doughs, cookies, doughnuts, cakes, cookies, cereal products, breads, pizza, meat analogs, and other products) which cover the booming health and lifestyle categories (i.e. Better-for-you, low carb, high protein, vegetarian, low glycemic, low calorie, Zone, diabetic, etc.).

About Sunset Brands, Inc.

Based in Los Angeles, California, Sunset Brands, Inc. is poised to become a category leader in the high-growth better foods and nutrition categories through the rapid expansion of product lines and the acquisition of appealing nutritional content, healthy, natural/organic and low carb brands. Its first acquisition, Low Carb Creations, is a Vancouver, Washington-based food developer and marketer. The combination of Sunset's management resources with Low Carb Creations' executive team, R&D operations, popular products and marketing prowess gives Sunset an excellent platform to begin achieving its aggressive growth objectives.

For more information on Sunset Brands, please visit

Some statements in this press release are forward looking, within the meaning of the federal securities laws, including statements regarding events and financial trends that may affect our future operating results, financial position and cash flows. Certain statements are based on our assumptions and estimates and are subject to risks and uncertainties. You can identify these forward-looking statements by the words like "strategy", "expects", "plans", "believes", "will", "estimates", "intends", "projects", "goals", "targets", and other words of similar meaning. You can also identify them by the fact that they do not relate strictly to historical or current facts. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements are made as of the date hereof and Sunset Brands Inc. undertakes no obligation to update such statements. For these statements, we claim the protection of the safe harbor for forward-looking statements provided by the Private Securities Litigation Reform Act of 1995. For further information on factors that could impact Sunset Brands Inc. and statements contained in this press release, reference should be made to Sunset Brands Inc. filings with the Securities and Exchange Commission.

iSatori and Right Lane Publishing Form Strategic Partnership with The International Society of Sports Nutrition

Golden, CO (Oct. 2004) --iSatori and Right Lane Publishing are pleased to announce a strategic partnership with The International Society of Sports Nutrition (ISSN), the only nonprofit society dedicated to the study and application of sports nutrition, to publish and distribute the forthcoming "International Society of Sports Nutrition" journal. Leading authors and researchers from the ISSN will also provide accurate and timely scientific sports nutrition and training articles for the magazine Real SOLUTIONS (, which is distributed direct to over 25,000 subscribers and to a further 75,000 sports nutrition consumers through health-food stores and gyms nationwide via Europa Sports Nutrition distribution network. This new alliance will ensure that sports nutrition consumers nationwide have access to some of the most cutting-edge information available from some of the most influential researchers in the industry.

iSatori is committed to the development and support of ongoing research in sports nutrition. Stephen Adelé, President of iSatori and Editor-in-Chief of Real SOLUTIONS magazine, explains, "We view the ISSN as instrumental in the ongoing pursuit of scientifically supported dietary supplements and an integral organization in the growth of the sports nutrition industry. With that said, iSatori, and our publishing company, Right Lane Publishing, is honored to be associated with ISSN and its prestigious directors and members. Our partnership can only enhance the efforts of iSatori to increase consumer's awareness and knowledge of sports nutrition, exercise, and science."

“Right Lane Publishing and iSatori are progressive, responsible, and scientifically driven companies that will assist the ISSN in promoting the science of sports nutrition and supplements; this is an exciting time for ISSN!” says Jose Antonio, Ph.D., CEO of ISSN. The ISSN is dedicated to promoting and supporting the study, practice, education, research, and development of sports nutrition and the sports nutrition profession. All information disseminated by the ISSN is unbiased and scientifically supported.

About iSatori Technologies
iSatori Technologies, LLC ( is an American company, based in Golden, Colorado, engaged in the development and marketing of dietary supplements for improved performance, enhanced physique development, and superior health. iSatori is committed to ongoing clinical support and research to provide fitness-minded consumers Total Solutions™, which includes scientifically designed supplements, intelligent training programs, and smarter eating plans. The data on their flagship product Lean System 7 will be presented in the Journal of Nutrition in early 2005. The company was founded in 2001 by Stephen Adelé and has achieved global distribution.

About ISSN
The Mission of the International Society of Sports Nutrition ( is to be recognized as the leading professional organization in the study and application of sports nutrition. The ISSN is dedicated to promoting and supporting the study, practice, education, research, and development of sports nutrition and the sports nutrition profession. All information disseminated by the ISSN is unbiased and scientifically supported.

For further information, contact:

Shawn Wingate
iSatori Technologies
Tel: 303-215-9174 x 109

For more information about ISSN membership, please contact:
Maelu Fleck
Executive Director of ISSN
600 Pembrook Drive
Woodland Park, CO 80863
Tel: 866-472-4650
Fax: 719-395-5615

For sponsorship of ISSN, contact
Jose Antonio, Ph.D.
Tel: 561-239-1754

Marketing to the Campus Crowd

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Marketing to the campus croWD

by David A. Morrison

Dearborn Trade © 2004, 249 pages, $25.00 (ISBN 07931-8600-5).

Capturing the $200 Billion College Market

The “college crowd” is made up of more than the swarms of eager students who are buzzing around the student centers of their college campuses. In addition to current college students — who spend almost $200 billion annually — the college market contains college-bound high school graduates, recent college graduates, the parents of college students, alumni, college faculty, administrators, and even those who buy products and services for colleges and universities.

Marketing strategist David A. Morrison has written Marketing to the Campus Crowd to provide companies looking to sell their offerings to this lucrative group a better perspective on the current state of college marketing. With numerous statistics and examples, Morrison describes the trends, styles and language that can help marketers avoid fatal mistakes and put them on the path to success.

Desensitized to Marketing

So much focus has been placed on marketing to college students in the past that most are desensitized to marketing and the clutter of competing companies looking to bring them into the fold. Morrison explains that marketers need to successfully leverage college students’ interest in giveaways and entertainment to their advantage: Beyond giving away free T-shirts, marketers must also transform market behavior in their favor, generate brand awareness, and drive sales.

Noteworthy characteristics that make the college crowd so attractive to marketers include: its sheer volume of discretionary spending, rapid turnover, propensity toward early adoption and innovation, strong influence on other consumer segments, high concentration, high receptivity to the right promotions, and avid experimentation. Not only can an organization generate short-term financial gains to the bottom line, but Morrison writes that marketing to college students also establishes long-term brand loyalties and, as a result, long-term competitive advantage.

One of the main lessons that Morrison imparts to companies is that the college landscape is dramatically different now compared to how it was 10 years ago. Not only has the music on campus changed (Did Latin hip-hop, dancehall reggae, techno, electronica, and speed garage even exist when you were in college?), but fashion, language, consumer electronics, and wireless Internet have come a long way from where they were just a few years ago.

Execution and Implementation

Morrison explains that capturing a student’s attention is still relatively easy if the execution and implementation are well designed. But, he points out, a great response to a promotion or giveaway is not a reliable indicator of whether the bottom line will realize a profit for services rendered.

To demonstrate how lucrative capturing the campus crowd’s attention can be, Morrison cites dozens of statistics which paint it as a veritable treasure trove of riches to reap. He writes that 92 percent of college students own a personal computer, 80 percent have a vehicle for personal use, and 69 percent own a cellular phone. Also, he explains, the majority of student purchases are discretionary, and somewhere between 64 percent and 85 percent of student funds are allocated to nonessentials. In addition, he estimates that the college market influences an additional $300 billion to $500 billion each year due to its impact on older as well as younger consumer populations. Not only do younger teens mimic college students to feel more mature, but older consumers often emulate them as well. ~

Why We Like ThIS Book

Filled with useful statistics and case studies that describe products and services whose marketing efforts on campus succeeded, Marketing to the Campus Crowd offers an abundance of tips and tactics that can get a company’s foot in the campus door. Helpful photos and charts illustrate Morrison’s relevant messages about today’s students, and the conversational tone of his book makes it a fun and informative read. ~

FDA Allows Qualified Health Claim to Decrease Risk of Coronary Heart Disease

The Food and Drug Administration (FDA) today announced the availability of a qualified health claim for monounsaturated fat from olive oil and reduced risk of coronary heart disease (CHD).

There is limited but not conclusive evidence that suggests that consumers may reduce their risk of CHD if they consume monounsaturated fat from olive oil and olive oil-containing foods in place of foods high in saturated fat, while at the same time not increasing the total number of calories consumed daily.

"With this claim, consumers can make more informed decisions about maintaining healthy dietary practices," said Dr. Lester M. Crawford, Acting FDA Commissioner. "Since CHD is the number one killer of both men and women in the U.S., it is a public health priority to make sure that consumers have accurate and useful information on reducing their risk."

A qualified health claim on a conventional food must be supported by credible scientific evidence. Based on a systematic evaluation of the available scientific data, as outlined in FDA's "Interim Procedures for Qualified Health Claims in the Labeling of Conventional Human Food and Human Dietary Supplements", FDA is announcing the availability of this claim on food labels and the labeling of olive oil and certain foods that contain olive oil.

Although this research is not conclusive, the FDA intends to exercise its enforcement discretion with respect to the following qualified health claim:

Limited and not conclusive scientific evidence suggests that eating about 2 tablespoons (23 grams) of olive oil daily may reduce the risk of coronary heart disease due to the monounsaturated fat in olive oil. To achieve this possible benefit, olive oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day. One serving of this product [Name of food] contains [x] grams of olive oil."

This claim is the third qualified health claim FDA has announced for conventional food since the process for establishing such claims took effect last year. Additional information about qualified health claims is available online at


Media monoliths

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Media monoliths

by Mark Tungate

Kogan Page © 2004, 261 pages, $39.95 (ISBN 0-7494-4108-9).

How Great Media Brands Thrive and Survive

Not every media outlet survives the changing rigors of the marketplace to build an enduring brand that creates instant recognition and continues to grow and prosper. Very few, in fact, have been able to endure like the 20 newspapers, magazines and broadcasters on which journalist and media specialist Mark Tungate focuses throughout Media Monoliths. To provide readers with the secrets of their success and offer rare insight into the evolving world of media powerhouses, Tungate takes a detailed look behind the scenes of the elite group of brands that have thrived for decades, and sometimes centuries, as media giants.

Tungate explains that he wrote Media Monoliths to find out why we remain loyal to certain newspapers and magazines, why we turn to only a few television stations when we have a choice of hundreds, and how this elite group of media brands survived when so many others have expired. Through extensive research, he has discovered that CNN, for example, survives because it chose the right vehicles to reach its target audience of affluent professionals, and Time’s highly educated staff creates a leadership brand by making preserving and extending the brand their job.

Longevity and Power

Having conducted numerous interviews with the executives and editors who have brought success to such household names as MTV, CNN, The Wall Street Journal, and Playboy, Tungate probes the longevity, power and brand recognition that have allowed these brands to dominate the global media landscape. By describing how they began and what they have done over the years to bolster their grasp of their audience’s attention, he provides readers with histories, anecdotes and interviews that reveal the formulas of how they sell their products as well as stand out amid the cacophonous bazaar of thousands of media outlets.

Media Monoliths begins with a section that highlights three of the most enduring broadcasters to ever become cultural phenomena: CNN International, BBC World, and MTV. A second section highlights nine influential newspapers from around the world, including The Times, Financial Times, El País, and Libération. The third section looks at the people and personalities that made six magazines, such as Vogue, Paris Match, National Geographic and Time, stalwart dominators in their fields. A final section points to Reuters and Bloomberg as two information providers that have also become media monoliths over the years.

Tungate concludes Media Monoliths with a few keys to creating one, including:

• Have a vision. Teamwork had nothing to do with the creation of most media monoliths. More often than not, a single individual created them, as well as put in place the values that still drive them today. These personalities had the spark of an idea and took it through to its logical conclusion.

• Pick a target. Few media monoliths are aimed at everyone. The creators of great media brands had very specific targets in mind.

• Create a club. Once you know who is in your audience, make them feel part of your project. Almost every editor Tungate interviewed felt that readers did not purchase their products as mere sources of information, but as lifestyle statements.

• Go wide — yet narrow. International status helps to create media monoliths, which means at least getting your newspaper or magazine on selected newsstands around the globe. It is more beneficial to have print sites in every corner of the world. Having foreign-language editions is even better.

Be Flexible

• Be flexible — and be quick about it. Mike Bloomberg realized quicker than others that a brand limited to a single medium was at a disadvantage in a world where audiences synthesized information from a rapidly widening pool of sources. The Wall Street Journal was one of the quickest to embrace the Internet, charging a subscription fee for almost as soon as it had the site up on the Web. Others, who were slower to catch on, are now desperate to become cross-media brands.

• Maintain quality. Customers feel comfortable accessing their preferred brands through a variety of media, as long as the quality is consistent. Don’t cut corners and undermine your reputation and your audience’s trust. Consistently delivering high quality protects your brand.

• Stay relevant. There is danger in complacency. If you revamp yourself to pull in young readers, make sure you deliver what returning audiences expect, but in a way that is fresh and surprising. ~

Why We Like This Book

Media Monoliths provides a comprehensive array of interesting insights about the media giants that dominate the media landscape, presenting the missions, people and goals of businesses that wield great influence around the world. By focusing on their common factors as well as their unique spins on branding philosophy, Tungate offers a generous helping of food for thought about the value of openness and trust in the marketplace. ~

TSI Establishes New European and Korean Sales Offices, Appoints New Managing Director and Business Manager

Technical Sourcing International, Inc. (TSI) today announced that it has established two new sales offices, TSI Europe and TSI Korea. David Tiffney was hired as Managing Director of the European office, while Sun-Ho Frank Kim was appointed Business Manager of the Korean office.

The new European sales office, which officially opens October 1, 2004, will help TSI build a profitable and sustainable position in the European marketplace. Likewise, the Korean office, which opened July 1, 2004, will help the company penetrate the Korean sector. TSI뭩 sales and service capabilities already span the globe, with offices in San Francisco, CA; Los Angeles, CA; Salt Lake City, UT; Missoula, MT; Stamford, CT; Tokyo, Japan; and now Brussels, Belgium and Seoul, Korea. In addition, the company operates five major manufacturing facilities throughout China.

Neither Tiffney nor Kim is a newcomer to the nutraceuticals industry. Tiffney is founding Director and part owner of Mandurah Australia Pty Ltd., an importer and distributor of pharmaceutical, nutraceutical, veterinary, and food ingredients. His company has represented TSI's interests in Australia since 2000. In fact, Tiffney himself grew TSI's business in Australia from nothing to many millions in this short period of time. Prior to starting Mandurah, Tiffney was Sales Manager at Bronson & Jacobs of Australia, where he developed sales strategies for new raw materials from concept to manufacturing to market.

"David's considerable expertise in the healthcare business, coupled with his intimate knowledge of TSI's products, makes him the perfect fit for leading our European regional efforts,"stated TSI President Larry Kolb. "His presence will help us reach a wider client base across Europe, and ensure that our existing and future European clients benefit from this exciting new phase in TSI뭩 growth."Tiffney will oversee TSI's three distributors across Europe: Gee Lawson Nutritional in the United Kingdom, Gee Lawson Europe in Switzerland, and Sochim International in Italy, Spain and Portugal, as well as Mandurah in Australia and Invita in New Zealand.

Like Tiffney, Sun-Ho Frank Kim also comes from a healthcare background. He gained extensive international experience serving the pharmaceutical and nutraceutical industries of Korea and Europe. Before joining TSI, Kim was director of Kunpoong Bio, where he developed and implemented sales and marketing strategies for raw materials to the pharmaceutical, food, and dietary supplement industries. Additionally, Kim brings his scientific background to the table. He earned a bachelor of sciences degree in chemistry and a master of sciences degree in organic chemical synthesis, both from INHA University, Incheon Korea.

"TSI has always been a service-oriented company,"commented Kolb. "Frank's way of doing business is to put the customer's needs first. I'm certain his customer-centered attitude, along with his valuable science background, will bring further success to TSI, particularly as we expand into the global marketplace." Kim will manage all aspects of the new Korean sales office.

Sun-Ho Frank Kim
TSI Korea
T. +82-2-6007-2341
F. +82-2-6007-2342

The Fred Factor

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The Fred Factor

by Mark Sanborn

Currency/Doubleday © 2004, 112 pages, $14.95 (ISBN 0-385-51351-8).

How to Turn the Ordinary Into the Extraordinary

Fred is the ordinary-looking postal carrier with a small moustache who delivers mail to motivational speaker Mark Sanborn’s house in the WashingtonPark area of Denver. But he is no ordinary U.S. Postal Service worker. According to Sanborn, he is the kind of worker who exemplifies everything that is “right” with customer service and business in general, and is “a gold-plated example of what personalized service looks like and a role model for anyone who wants to make a difference in his or her work.”

Not only did Sanborn get the best postal service he had ever experienced when he moved to Fred’s route, but he also got a perfect example of superior service to illustrate his presentations to business leaders throughout the United States. According to Sanborn, anyone can be a Fred and live an extraordinary life as well.

Four Fred Principles

After examining the factors that make Fred the Postman such an extraordinarily committed service person, Sanborn honed them down to four principles that can be applied to improve anyone’s life and work. These principles are:

1. Everyone makes a difference. Some might see delivering mail as monotonous drudgery, but Fred sees the task as an opportunity to make the lives of his customers more enjoyable. Regardless of whether an employer hinders exceptional performance, ignores it, or does not adequately recognize it, only the employee can choose to do his or her job in an extraordinary way. Sanborn writes, “Nobody can prevent you from choosing to be exceptional.”

2. Success is built on relationships. Indifferent people deliver impersonal service. Sanborn writes that service becomes personalized when a relationship exists between the provider of the service and the customer. The quality of the relationship determines the quality of the product or service. Leaders succeed when they recognize that their employees are human, and employees like Fred the Postman succeed when they recognize their work involves interacting with other human beings.

3. You must continually create value for others, and it doesn’t have to cost a penny. Replace money with imagination. Sanborn explains that the object is to outthink your competition rather than outspend them. The most critical skill that contributes to employability is the ability to create value for customers and colleagues without spending money to do it. Substitute creativity for capital. Mediocrity is your silent opponent and can diminish the quality of your performance as well as the meaning you derive from it.

4. You can reinvent yourself regularly. If Fred the Postman can excel at bringing creativity and commitment to putting mail in a box, you are probably capable of doing as much or more to reinvent your work and rejuvenate your efforts. Sanborn believes that “no matter what job you hold, what industry you work in, or where you live, every morning you wake up with a clean slate. You can make your business, as well as your life, anything you choose it to be.”

Fred Sightings

Sanborn points out that Freds can be found everywhere, and there are more Freds out there than he once thought. One Fred is a woman at a hotel who helped Sanborn out in a pinch by taking his coffee-stained pants home with her overnight to personally wash and press for his departure the next day.

Another Fred he describes is a flight attendant who made a 6:15 a.m. flight from Denver to San Francisco more enjoyable for passengers by lightening the usual announcements with her unique sense of humor: “If you are having a hard time getting your ears to pop, I suggest you yawn widely. And if you are having a hard time yawning, ask me to tell you about my love life.” Sanborn explains that she took some risks and had some fun, and as a result, her “customers” the passengers had fun, too.

Another Fred who Sanborn describes is a hotel worker who lent him $30 when he had no cab fare for his ride home. Sanborn explains that this Fred knows that the way to move through life joyfully and successfully is by focusing on what you give rather than what you get. Freds do the right thing because it is the right thing to do.

Sanborn explains that if you want more Freds in the world, be a Fred. Throughout the rest of The Fred Factor, he describes how every individual can make a difference, and offers numerous difference-making strategies to help readers influence the world in a positive way. ~

Why We Like This Book

The Fred Factor presents a compassionate look at how every action we take can be made more significant if we take the time to reinvent our work and rejuvenate our efforts. By providing a look at the normal people who do extraordinary things in their daily activities, Sanborn presents heart-warming business lessons that expose the value and endless possibilities for improving life and work that come from loving others. ~

Choice Points

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Choice Points

by Sydney Rice

Davies-Black © 2003, 177 pages, $20.95 (ISBN 0-89106-173-8).

A Unique Process for Navigating Your Career

People make promises to themselves all the time, from New Year’s resolutions to implementing new ideas read in books or heard in seminars. Then they drop the ball and never do what they promised themselves, either because they don’t remember, it takes too much time, it’s no fun, or they don’t practice the new behavior long enough for it to become a habit. To help people break this cycle, professional business coach Sydney Rice offers readers tools that can help them understand the patterns in their behaviors of which they are unaware, and create a career “that is truly worth getting up for each morning.”

Automatic Thinking

According to Rice, people are bound by their own “Results System,” which is the automatic thinking that helps them remember how they have done things in the past. Every time someone succeeds at a task, he or she files away information about how that success was achieved, and uses that same information the next time that task needs to be done. This works great until a change is required, Rice points out, and the person needs to do something differently. “In times requiring change, the automatic nature of your Results System stops you cold,” she writes. The same system that makes someone successful keeps them stuck.

Rice explains that our Results System fails us when we can’t clearly choose options and goals that would allow us to take appropriate action; regardless of the changes we try to make, the result still looks the same. We find a great new job, but it eventually starts to look like the old one. Rice writes that this is because we have not looked deeply at the hidden aspects of our lives, including our perceptions, beliefs, habits, expectations and assumptions. “We are often oblivious to the possibility that we might have choices in what we think, how we see and hear, and how we act or react,” she writes.

Although the invisible part of this Results System helps us get certain things done with little effort, it is not rational. The problem today, Rice explains, is that we need to be more in charge of our own life, rather than always be at the mercy of a system rooted in the past. The exercises she offers throughout Choice Points provide the tools to navigate more smoothly through life, helping readers forgo emotional reactions and embrace logic more consistently when faced with change or troublesome situations.

Rice writes that in a conference with earth science expert Gregg Braden, she learned about a paper that was written by a pioneering physicist from PrincetonUniversity, Hugh Everett III. In the paper, Everett gave the name “choice points” to the moments in time when the course of an event may be changed. Rice writes that there are points in our careers and lives when we know that if we are going to change, the time is now. Our choice points, she writes, “announce each emerging shift of focus and the opportunity to choose to step onto a new path — or not.”

Attitudes and Assumptions

Choice Points offers numerous exercises and processes that help readers take a concentrated look at the attitudes and assumptions that guide their decisions and influence their actions at choice points in their lives. Rice presents easy ways we can explore the origins of our hidden beliefs and examine the “legacy of identity” that we’ve inherited, by performing a personal inquiry into the origins of our thought processes. By pointing out the influences of family members and role models, Rice dissects the patterns we have that our “silent partners” have created throughout our lives. This process of unearthing the hidden influences in our lives works to reveal the habits, expectations and assumptions that subliminally guide the choices we make.

Changing the ways we are used to doing things is hard work. By providing ways to make readers conscious of unconscious acts and helping them create new ways to progress past stifling habits that keep them from taking risks and embracing change, Rice captures a valuable system of personal discovery that can improve careers and lives. Full of detailed examples and quotes that illustrate her insightful lessons, Choice Points provides a clear method for working through self-defeating beliefs and developing new skills that can be applied to any decision. ~

Why We Like ThIs Book

Although it presents a complete career coaching system in a helpful format that is readily accessible, Choice Points is more than a self-help book that targets work life. Beyond its easy-to-use layout and pertinent lessons and exercises, it also offers a guidebook to accepting change and reinventing oneself while presenting theories and concepts that can make the transition relatively painless. ~

Natural Harmony Foods to Establish Direct-to-Consumer Division for SoyLean Brand

FORT LAUDERDALE, Fla., Nov 01, 2004 (PRIMEZONE via COMTEX) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, today announced its intention to launch a direct-to-consumer division for the company's SoyLean(r) brand products. In response to a recent wave of publicity about, and demand for SoyLean(r), the company will offer the full line of SoyLean(r) brand products online at beginning next month.

"Following last month's American Dietetic Association's Food & Nutrition Conference & Expo in Anaheim, California, Natural Harmony Foods received so many requests for access to product that we began to explore the possibility of a direct-to-consumer venture," said Sam Dewar, CEO and founder of Natural Harmony Foods. "After extensive due diligence, we believe such an operation will not only be profitable, but that it will create a significant new revenue stream for our company. The national brand awareness should create a reservoir of users with ready demand as we roll SoyLean(r) out to new areas over the next year."

Natural Harmony Foods anticipates that SoyLean(r) brand products will be available in supermarkets and natural foods stores all along the East Coast by Q2 2005; the full national rollout is expected to follow over the next 18 months. SoyLean(r) brand products are targeted at a broad range of consumers who enjoy the taste and texture of real meat but who want to eat healthier. Of course, the products are ideal for diabetics and obese individuals.

The U.S. Department of Health and Human Services has now defined obesity as a disease. Further, patients being professionally treated for weight issues or diabetes may be eligible for deductions on the cost of foods appropriate for their condition. Also, some insurance companies now cover the cost of professional weight management in their policies.

Natural Harmony Foods owns the popular SoyLean(r) brand, which marries the taste and nutrition of natural, lean beef, chicken and pork with the health benefits of soy. The company's trial products were introduced in 2002 in Southern Florida Publix supermarkets, where they were the first meat products ever to gain U.S. government approval to include the soy heart health claim on their labeling.

For full retail commercial production, Natural Harmony Foods intends to launch a line of five products in the coming months. These will include the company's signature SoyLean(r) Flame Broiled Beef Patties alongside four new items: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Meatballs, and SoyLean(r) Chicken Strips.

About Natural Harmony Foods

Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates.

Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.

Virgo Announces Agenda, Speakers, Sponsors for Focus on the Future

PHOENIX -- Virgo Publishing announced details of the third annual Focus on the Future Executive Conference and Retreat, set for Feb. 1 to 4, 2005 in Scottsdale, Ariz. The event draws leading executives from the dietary supplement and nutraceutical industry for high-level and interactive seminars, exclusive networking events and a private corporate tent at the PGA's largest tournament, the FBR Open.

"This conference is an excellent opportunity to establish relationships with industry leaders, discuss critical issues and strategize to capitalize on emerging opportunities," said Peggy Jackson, director of publishing at Virgo Publishing. "With all these decision makers under one roof, the synergy is tangible."

The Welcome Reception, sponsored by NSF International, which follows a golf outing, kicks off the conference on Feb. 1. After the reception and a keynote presentation, attendees will head to the Millennium Resort's Pinon Grill for a dinner sponsored by Pharmachem Laboratories.

The education program, sponsored by Kemin Foods, runs Feb. 2 and 3 from 8:30 a.m. to 4 p.m. Sessions will address the future of the industry in areas such as regulations, distribution, market trends and the role of health care providers. Confirmed sessions include:

FutureFocus One: FDA Regulatory Update
From GMPs and new dietary ingredients to adverse event reporting and qualified health claims, there are many important regulatory issues to monitor. Join Dr. Susan Walker, director of the Division of Dietary Supplement Programs, Food and Drug Administration, for the latest update and Q&A.

FutureFocus Two: Building Value Panel I A Retailer Point of View
Listen in as top retailers discuss what they need from manufacturers and ingredient suppliers in order to maximize the success of the products on their shelves. Dave Heilman, chief financial officer of GNC, and Sy Chalpin, president and chief executive officer for Hi-Health, will participate in the discussion.

FutureFocus Three: Athletic Performance Panel Opportunities and Challenges
Learn about the latest opportunities and challenges regarding dietary supplements in the athletic performance field. Panelists include Larry Bowers, Ph.D., senior managing director of technical and information resources for the U.S. Anti Doping Agency; Kathy Pompliano, general manager of dietary supplements and functional foods certification programs for NSF International; Steve Breen, vice president of marketing for EAS Inc.; and Mark Verstegen, president of Athlete's Performance. They will discuss the proper role of dietary supplements in athletics, when performance enhancement goes too far, what challenges/issues the supplement industry needs to overcome to be accepted in sports, and what opportunities exist if these challenges are addressed.

FutureFocus Four: Dietary Supplements and Health Care - Closing the Gap
This panel will discuss the current issues facing the dietary supplement and health care fields. Join this informative session about what needs to be addressed between these two industries to increase future partnerships and improve public health. Speakers include Cynthia Thomson, Ph.D., R.D., a registered dietitian with a doctorate in nutrition sciences and assistant professor in nutritional sciences at the University of Arizona, and Tony Welder, R.Ph., president of the National Community Pharmacists Association.

FutureFocus Five: Building Value Panel II A Manufacturer Perspective
After the retailers' perspective, Shane Durkee, director of nutritional science and new business at Bayer HealthCare, John Venardos, vice president of worldwide regulatory & government affairs for Herbalife International of America Inc., and Tom Zimmerman, vice president of business development for Pharmavite, will share their thoughts on steps industry needs to take to build value.

FutureFocus Six: Emerging Consumer Trends
Stay on top of consumer trends and their effects on the dietary supplement marketplace with this in-depth session from one of the world's leading sources of consumer and market intelligence, Mintel. Lynn Dornblaser, director of consulting services, global new products database, will present.

In addition to the education program, many networking opportunities give participants a chance to continue conversations and discussions. The registration package includes: continental breakfasts on Feb. 2, sponsored by Nutrition 21, and Feb. 3, sponsored by Unigen Pharmaceuticals; a session break sponsored by Lesaffre Group on Feb. 2; luncheons on Feb. 2, sponsored by Lonza Group, and Feb. 3, sponsored by Buckton Scott Nutrition; and happy hours on Feb. 2, sponsored by Blue California, and Feb. 3, sponsored by Proliant Health Ingredients.

Rounding out the networking events and conference are the Lakeside Villa Dessert Reception on the evening of Feb. 3, which is sponsored by Marco Hi-Tech, and the private, corporate tent at the FBR Open on Feb. 4, which is co-sponsored by Nutraceutix and INSIDER magazine.

Focus on the Future will again be held at the Millennium Resort at McCormick Ranch, Scottsdale's only lakeside boutique resort. Average temperatures in Scottsdale in February are in the 70s, and participants are encouraged to bring their spouses.

More information about Focus on the Future 2005 is available at, or by calling Virgo Publishing at (480) 990-1101 ext. 1171.

Focus on the Future is produced by Phoenix-based Virgo Publishing Inc., publisher of Natural Products Industry INSIDER, HSR: Health Supplement Retailer and low carb retailer magazines and producer of the SupplySide trade shows.


Amy Sharman
Marketing Manager
Virgo Publishing
Phone: 480-990-1101, ext. 1543