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Articles from 2005 In November

Ola Loa Chosen as Official Provider of Vitamins for The 2006 Sundance Film Festival

New Study Indicates That ChromeMate(R) Increases Lifespan of Test Animals

BENICIA, Calif., Dec 01, 2005 /PRNewswire via COMTEX/ -- ChromeMate(R), InterHealth Nutraceuticals' patented oxygen-coordinated, niacin-bound chromium, demonstrated its ability to prolong the life span of test animals by more than 20 percent. The study, conducted by researchers at Georgetown University Medical Center (Washington, DC) and Creighton University Medical Center (Omaha, NE), was presented at the 46th Annual Meeting of the American College of Nutrition, September 22-25, 2005, in Kiawah Island, South Carolina.

In the study, rats prone to many of the manifestations of aging were fed diets containing ChromeMate, which increased their average life span by 22 percent compared to rats fed the same diet without ChromeMate. Rats fed ChromeMate also experienced lower systolic blood pressure, lower circulating glucose levels, and a trend toward lower, normalized hemoglobin levels, a long-term indicator of blood sugar status. There were no abnormalities in blood chemistry, kidney or liver function in any group.

The first death in the ChromeMate group did not occur until week 59, while the first death in the control (placebo) group occurred at week 47. Thirty three percent of the animals in the ChromeMate group lived at least one month beyond the last animal in the control group.

"We've long known that niacin-bound chromium provides significant health benefits relative to metabolic syndrome," stated lead researcher, Harry G. Preuss, M.D. from Georgetown University Medical Center. "These new results open the possibility that ChromeMate niacin-bound chromium may prolong human life as well."

Generically known as chromium nicotinate or chromium polynicotinate, ChromeMate is a unique oxygen-coordinated niacin-bound chromium complex that plays an important role in proper insulin function, maintenance of healthy blood sugar and cholesterol levels, normal energy production, and promotion of healthy body weight. ChromeMate is protected by three U.S. patents, four international patents and other worldwide patents pending, and is the only niacin-bound chromium supplement with proven biological activity. Earlier this year, ChromeMate received GRAS status (Generally Recognized as Safe) for use in functional beverages.

A product of InterHealth Nutraceuticals Inc., ChromeMate(R) is a value-added dietary ingredient available to manufacturers for use in dietary supplements and nutraceutical food and beverage products. InterHealth researches, develops, manufactures, markets and distributes specialty nutritional ingredients, which are sold to manufacturers worldwide. In addition to ChromeMate(R), InterHealth makes Super CitriMax(R), OptiBerry(R), Aller-7(R), UC-II(R), Protykin(R) and L-OptiZinc(R). For more information about the company and its products, call 800-783-4636 or 707-751-2800 (outside U.S.) or visit its website at

When the cameras go home

As we think back on Thanksgiving and look forward to Christmas, Hannukah and other upcoming holidays - as we should - let’s also think about those whose lives have been affected by Hurricane Katrina and take a look at some really miraculous work being done in Mississippi.

Although the TV news cameras have gone home, there are tens of thousands of people who have been displaced in Mississippi. Although officials from the Federal Emergency Management Agency (FEMA) announced recently [1] that 35,000 people had been successfully placed in travel trailers or mobile homes as a temporary measure, thousands of Mississippians have been left homeless with many families separated.

Mary Walker Morton, senior program officer for Vitamin Relief USA (, told me [2] that, “A lot of Mississippians are feeling forgotten.” Since so much of the media coverage focused on Louisiana, especially New Orleans, I can understand why people feel that way. I went to the FEMA Web site, which has a 12-image slideshow of Katrina relief efforts [3]; guess how many of the slides depicted the devastation and relief efforts in Mississippi? Not even one.

Fortunately, groups supported by companies in the dietary supplement industry, such as the Vitamin Relief USA [4] and the Vitamin Angel Alliance (, have more than stepped up to the plate for hurricane relief and are sharing the distribution of 100,000 bottles of children’s chewable multi-vitamin/mineral supplements donated by Westbury, N.Y.-based supplement ingredient maker, Tishcon.

Vitamin Relief USA and its partners are helping Mississippi [4, 2]. Ruleville Elementary School Principal Bessie Gardner had made an urgent request for multivitamins for the many young evacuees streaming into her Pearl River, Mississippi-area community so that she and others, like Reverend Hall, could “help the children fight off illness and handle the stress and trauma they face.”[4]

In addition to this, tens of thousands of vitamin bottles for this vitamin relief effort are being distributed in Mississippi through the American Red Cross, a network of churches, Head Start programs and Gateway to Care (a group of 17 medical clinics for displaced victims still housed in Houston, Texas).[4]

Although FEMA is doing heroic work in the hurricane-ravaged areas, the sense I’ve gotten from people associated with relief efforts and to whom I’ve spoken is that although billions of dollars in U.S. government relief has been pledged, it’s not getting to many of the places that could use it the most, such as Mississippi and the Pearl River area.

While it is true that all of the affected states need to be supported and rebuilt, “Mississippi had the poorest of the poor even before this struck,” added Morton.[2]

When I asked Eugene Brezany, public affairs officer for FEMA based in the staging area in Jackson, Mississippi, why more efforts are not being devoted to reaching out to the thousands of people still displaced, many of whom are still living in tents, his reply was: “Our job is not to make people whole.” [6]

But ours is, isn’t it?

So this season, as we think of gifts being brought from afar and of sacred lights, let’s also look to other lights, but in this case not from a tree or a candle but from the almost magical work that’s being done in Mississippi, and elsewhere, to help those of us who may be in a tent this holiday season. “There’s huge need down there [in Mississippi] and there’s still so much that needs to be done,” Walker added.[2]

So let’s wrap those presents with a joy-filled heart, and consider giving one or two gifts that don’t require ribbon or bows but only need the click of a mouse: and

May you have a blessed—and healthful—holiday!
James J. Gormley


[2] Mary Morton, Vitamin Relief USA, personal communication, Nov. 5, 2005.
[6] Eugene Brezany, public affairs officer for FEMA, personal communication, Nov. 6, 2005.

Other background refs:

Sustainability: The Green Imperative (TM)

As we have only begun to understand the dramatic impact that the human species is having on the environment, the concept of sustainability has emerged, an idea championed by many consumers and a business model that has crept into the practices of an increasing number of organizations. If you have not yet heard of this term, you have certainly heard of its closely related cousins: “green”, “natural”, “organic”, “socially responsible” and other terminology that represent a way of doing business that considers the natural environment, and all of us in it, as a fundamental part of the strategic planning process.

Sustainability Defined

Economists, business professionals and academics have all defined sustainability in a variety of ways. Yet, there is general agreement that it involves not only producing and promoting environmentally sensitive and healthful products, but also in the management of pricing and distribution functions. Think of it in terms of a continuum where there are “degrees of sustainability”. No organization has ever attained 100% sustainable status, but there are several endeavoring to do so, and it may soon be technologically possible.

Sustainability reshapes the manner in which we create products, manage our distribution/supply channels, price products, and position products for promotional communications. Indeed, in order to be sustainable, organizations must meet customer needs and marketing objectives as well as ensure that the entire process is compatible with eco-systems (including human health and wellness) and does not have an adverse effect on them challenging? Yes. Impossible? No.

The concept of sustainability as many view it, revolves around two primary concepts: Pollution Prevention (P2) and Resource Recovery (R2). If processes are to meet sustainability objectives, measures must be taken regarding:

1. P2--Reducing, managing and eventually eliminating pollution throughout the product development process.

2. R2--Re-designing systems so that resources are recovered to be re-used, reconditioned, and/or recycled so that terminal disposal into a landfill or other creative methods.

This transformation, already undertaken by a variety of companies, large and small, involves what is known as Design for Environment (DE). This concept embraces an A-Z environmentally and socially friendly approach that follows the product from its inception all the way to the end-user. Think of anything that does not add value to the process as waste. Waste is bad. It costs money. It hurts the environment. Excess packaging is waste. Excess energy is waste. Producing toxic products is waste. And as for government fines and legal outlays? You guessed it…waste. Also, remember that the consumer seeks a bundle of features and benefits, what we call a “product”, and not the side effects that go with it. Environmental pollution, toxic materials, etc. are not at all what they ask for.

Duber-Smith’s “Green Imperative”

For the purpose of publication, I have identified 10 compelling reasons to be green and adopt a business model with sustainability as an objective. The Green Imperative TM provides business executives who endeavor to be more in tune with the eco-system with plenty of ammunition supporting a decision in that direction.

1. Target Marketing: A sustainable marketing strategy, with products that are properly positioned, will address the growing target market for goods that are green, natural, etc.

2. Sustainability of Resources: Insuring the availability of resources to continue to make and sell goods is another imperative that suppliers and manufacturers must embrace.

3. Lowered Costs/Increased Efficiency: There are countless ways to save money and increase efficiency so that marketers can enhance the bottom line and stave off the narrowing of margins that occurs in every industry as it reaches the maturity stage of the life cycle.

4. Product Differentiation and Competitive Advantage: Every marketer knows that in the hyper-competitive world of ingredients and products, notably in personal care/cosmetics, it is crucial to maintain advantages over competitive and substitute offerings.

5. Competitive and Supply Chain Pressures: When competitive organizations and their products adopt sustainable business models and green positioning, it often pressures other companies to follow suit, especially in the case of market leaders.

6. Adapting to Regulation and Reducing Risk: Regulations at all levels of government are on the rapid rise so organizations need to comply.

7. Brand Reputation: Any marketer worth their salt knows that a brand’s reputation is of paramount importance, and being sustainable enhances that reputation..

8. Return on Investment: Due to the savings in cost, gains in efficiency and productivity, ability to address multiple target markets in multiple channels thereby increasing market share, and historically favorable profit margins, becoming more sustainable can, and often does, increase the return on investment required by your shareholders.

9. Employee Morale: A wide body of research points to the fact that becoming more sustainable actually enhances employee morale.

10. The Ethical Imperative: This concept is simple. It is not ethical to degrade the environment and abuse your power over people.

Indeed, there are a variety of very good reasons to engage in sustainable behavior. The above ten represent a framework for understanding as well as for a book, which I am currently in the process of authoring. Next month’s installment will explore putting this concept into action, specifically with regard to personal care.

Note: Some content of this article recently appeared in Soap, Perfumery and Cosmetics Magazine, based in the U.K. The Green Imperative is copyright protected by the U.S. government and may not be used or reprinted without the express written consent of the author.

Darrin C. Duber-Smith, MS, MBA, is president of Green Marketing, Inc., a Colorado-based strategic planning firm offering marketing planning, marketing plan implementation, and other consulting services to natural products companies in all stages of growth. He has 15 years of specialized expertise in the natural and sustainable products industry and is also Visiting Assistant Professor of Marketing at the Metropolitan State College School of Business in Denver, CO, as well as co-executive director of the International Association of Natural Product Producers. He can be reached at [email protected].

IMG Designa Barnard a Sr. Consejo de PR

Herb Science Group’s Letter Regarding Low Dosage in Echinacea Trial Published in New England Journal of Medicine

(Austin, TX, December 1, 2005) The New England Journal of Medicine [NEJM] has published a letter to the editor from the American Botanical Council (ABC) regarding the low dosage of Echinacea extracts used in a recent clinical trial.[1]

The letter, written by ABC Founder and Executive Director Mark Blumenthal and Norman R. Farnsworth, PhD, Research Professor of Pharmacognosy and Senior University Scholar at the College of Pharmacy at the University of Illinois at Chicago (and a founding member of the Board of Trustees of ABC), was written in response to a clinical trial published by NEJM in July. [2]

That trial employed three extracts of Echinacea angustifolia root to college students with rhinovirus infections. The study was conducted by Ronald B. Turner, MD, a virologist at the University of Virginia, and various co-authors, including Prof. Rudolf Bauer, PhD of the Karl-Franzens University in Graz, Austria (an acknowledged expert on the chemistry and pharmacology of echinacea), and David J Gangemi PhD of Clemson University. The study failed to show any measurable beneficial effect of the three extracts in either preventing infections or lessening the severity or duration of symptoms of the resulting upper respiratory tract infections. (The full text of the letter, as originally submitted, is provided below.)

The ABC letter suggested that the dosage administered in the trial may have been too low to produce an appreciable benefit. The dosage of 1.5 ml of the extract given 3 times daily was reported to be equivalent to 900 mg per day of the dried root of E. angustifolia. ABC’s letter explained that this dose was based on the German Commission E monograph for E. pallida root, not E. angustifolia root. ABC emphasized that both the World Health Organization and the Canadian Natural Health Products Directorate recommend a dosage of 3000 mg per day of dried E. angustifolia root or equivalent preparations, a dose 330 percent higher than the dose in the trial. ABC has previously communicated this message to the media, per its press release in July and numerous interviews. [3]

“Recognizing that there may be a problem with the relatively low dosage is essential in interpreting the results of this study,” said ABC’s Mark Blumenthal. “We have received comments from numerous experts, including physicians, supporting our view that the dosage used in this trial was either too low, or at least the trial should also have included a higher dose.”
Blumenthal added that two of the study’s authors have publicly acknowledged that a higher dosing regimen would have been helpful in determining whether the echinacea extracts used in this trial might have produced any beneficial trends. “This is particularly important considering the widespread publicity generated by this trial,” he added.

When asked to comment on the ABC letter and the dosage issue, trial co-author David J. Gangemi, PhD wrote in an email, “I would like to see results from a higher dosage group, but NIH funding limitations didn't allow for this [in this trial]….I do think that a second trial with a higher dose is needed to answer the question on echinacea's effectiveness in limiting the symptoms resulting from rhinovirus infection.” [Gangemi, DJ. Personal communication (e-mail) to M. Blumenthal, Nov. 18, 2005]

The study received significant coverage in the media, including articles from the Associated Press [4], the Los Angeles Times [5], the New York Times [6], the Wall Street Journal [7], plus television news, websites, etc. Many of these news stories included information from the ABC press release and interviews with ABC emphasizing the potential problem with the low dose. [3]

About the American Botanical Council

The American Botanical Council is the nation's leading nonprofit organization addressing research and educational issues regarding herbs, phytomedicines, and related plant-derived preparations. The 17-year-old organization occupies a 2.5 acre site in Austin, Texas, where it publishes HerbalGram, a peer-reviewed journal. ABC is also the publisher of The ABC Clinical Guide to Herbs, a continuing education and reference book, which contains extensive monographs on the safety and efficacy of 29 popular herbs, including echinacea. More information on echinacea is available on ABC’s extensive website,


1. Blumenthal M, Farnsworth NR. Echinacea angustifolia rhinovirus infections [letter]. N Engl J Med. Nov.3, 2005;353(18):1971-1972. Available at:

2. Turner RB, Bauer R, Woelkart K, Hulsey TC, Gangemi DJ. An evaluation of Echinacea angustifolia preparations in experimental rhinovirus infections. N Engl J Med 2005;353:341-348

3. Anon. Herbal Science Group Says Dosage Too Low in New Echinacea Trial [press release]. Austin, TX: American Botanical Council, Jul. 27, 2005.

4. Chang A. Study: Herbal remedy echinacea fails to treat or prevent colds, Associated Press, Jul. 27, 2005.

5. Kaplan K. Cold relief from echinacea might be all in your head. Los Angeles Times, Jul., 27, 2005.

6. Kolata G. Study says echinacea has no effect on colds. New York Times, Jul. 28, 2005.

7. Winstein KJ. Still no cure for the common cold -- Popular herb is dealt blow amid broad federal review of alternative remedies. The Wall Street Journal. Jul 28, 2005.

La Guía aumentada de la Hierba Acreditó Por 2008: Liberta CME para Médicos

Biogaia Signs Agreement In Austria

BioGaia has signed a 5-year agreement with HSO Pharma giving the company exclusive rights to market the BioGaia dental products, tablets and baby drops in pharmacies and clinics in Austria.

The BioGaia Dental products and the tablets will be sold under the BioGaia brand and the baby drops will be sold under HSO Pharma brand. HSO expect to launch the products in the middle of 2006.

This agreement is important, as it is the first international agreement for the BioGaia branded dental products and also the first partner who will launch a complete portfolio of BioGaia products.

- We have seen great results in the clinical studies and during the test launch of the dental products in Sweden and look forward to the launch of the these products in combination with the drops and tablets by HSO in Austria, says Peter Rothschild Managing Director, BioGaia AB.

HSO Pharma is engaged and focuses in development and marketing of innovative products for gut health. The company is experienced in probiotics and is already selling probiotic capsules for gut health and vaginal health. Mr Helmut Essl, CEO of HSO is very happy to announce the extension of the product line with the BioGaia products, which makes HSO a complete probiotic supplier.

- We are a leading partnership in the probiotic market, our visions are very similar and we are both very ambitious to help people being well through a balanced bacterial flora, says Mr Essl.

BioGaia is a biotechnology company that develops, markets and sells probiotic products with documented health effects. The products are primarily based on the lactic acid bacterium Lactobacillus reuteri (ReuteriÒ), which has probiotic or health-enhancing effects. The Parent Company BioGaia AB's class B share is quoted on the O list of the Stockholm Stock Exchange.

Virgo Announces Agenda, Sponsors for Focus on the Future

PHOENIX -- Virgo Publishing announced details of the fourth annual Focus on the Future Executive Conference and Retreat set for Jan. 31 to Feb. 3, 2006, in Scottsdale, Ariz., at a new location in the heart of downtown Scottsdale, the Caleo Resort & Spa. The event draws leading executives from the dietary supplement and nutraceutical industry for high-level and interactive seminars, exclusive networking events and a private corporate tent at the PGA’s largest tournament, the FBR Open.

"Focus on the Future is more than a conference, it is an event that sets an atmosphere for collaboration and relationship building,” said Peggy Jackson, director of publishing at Virgo Publishing. "Thought provoking seminars and exclusive networking opportunities generate many new ideas and conversations, which create a lot of synergy among conference participants."

The Welcome Reception, sponsored by NSF International, following a golf outing, begins the conference on Jan. 31. Howard Schiffer, founder of Vitamin Angel Alliance, is the Welcome Speaker; he will give an inspirational presentation and acknowledge philanthropic industry leaders. Following the reception and speaker, dinner will be served on the patio of the Caleo Resort and Spa; the dinner is sponsored by Kyowa Hakko USA.

The Education Program, sponsored by Kemin Health, runs Feb. 1 and 2 from 8:30am to 4pm. Sessions will address the future of the industry in key areas including:

FutureFocus One: FDA Regulatory Update
Attorney Scott Bass leads a panel discussion on the latest regulatory activities and what industry should be doing to ensure that self regulation and regulatory enforcement work together. Joining Bass are Herbalife's John Venardos and an FDA representative.

FutureFocus Two: Building Value: Retailers, Manufacturers and Suppliers
Join a leading supplier, manufacturer and retailer for a real-life case study on how they collaborated to build value. In an industry challenged by commoditization, find out how it is still possible to differentiate and build a brand by working together.

FutureFocus Three: Dietary Supplements and Athletes: From Kids to Pros
Supplements, steroids and performance enhancers have been used as synonyms by the uninformed and the anti-supplement community. The result? A new law in California that restricts supplement use by high school athletes and claims that positive tests for steroids are due to contaminated supplements. Join Steven Mister, president of the Council for Responsible Nutrition, and additional speakers to find out what the future may hold and how it can affect even those companies that don't sell sports nutrition products.

FutureFocus Four: Dietary Supplements and Health Care Working Toward Collaboration
What role should dietary supplements play in solving the nation's growing health care crisis? And what do members of the mainstream health care community think about it? Join this panel to find out what needs to happen for supplements to bridge the gap and gain acceptance as a part of the health care solution.

FutureFocus Five: What’s in the Bottle? The State of Quality
Questions about quality continue to damage the supplement industry's reputation. What will it take to ensure all products contain what is on the label (and nothing more), deliver what is claimed and earn the confidence of the consumer? Join longtime industry champion Loren Israelsen; Doug Stevenson, manager of global technical services R&D for Pharmanex; and Mitchell M. May, Ph.D., founder and CEO for The Synergy Company and Synergy Production Laboratories, for this serious look at the quality challenge facing the industry and what it means for your company.

FutureFocus Six: More than Marketing Trends…Forecasts
Join Elizabeth Sloan for her always popular, high energy look at what the future holds. Using her proven trend-tracking analysis, Dr. Sloan predicts what will be hot and when it will happen. Don't miss this data driven glimpse of the next big thing.

In addition to the education program, many networking opportunities give participants a chance to continue conversations and discussions. Conference registration includes: continental breakfasts on Feb. 1, sponsored by CANI, and Feb. 2, sponsored by Embria Health Sciences; a luncheon on Feb. 1, sponsored by EuroPharma, and on Feb. 2, sponsored by LycoRed; and happy hours on Feb. 1, sponsored by Blue California, and Feb. 2, sponsored by iBioCeuticals.

Rounding out the networking events and conference are the Dessert Reception on the evening of Feb. 2, and the private, corporate tent at the FBR Open on Feb. 3, which is co-sponsored by Chrysantis Inc., E.T. Horn Co. and Lesaffre Yeast Corp. The FBR Open is the PGA’s largest tournament and is a celebrated social and business event in Scottsdale, attracting spectators from all over the world.

Focus on the Future is moving to a new location, the Caleo Resort & Spa. Caleo is an upscale, boutique property combining the rustic feel of the Southwest landscape with the elegance and sophistication of the New West. Rooms feature private terraces offering panoramic vistas of the lagoon-like pools and the desert sky. An expansive and elaborate pool area, the Indonesian-inspired SpaTerre, and BALEEN Scottsdale restaurant make Caleo Resort & Spa a destination in itself. Average temperatures in Scottsdale in February are in the 70s, and winter is the peak tourist season, drawing people for golfing, hiking, shopping, spas and special events. Participants are encouraged to bring their spouses.

More information about Focus on the Future 2006 is available at, or by calling Virgo Publishing at (480) 990-1101, ext. 1171.

Virgo Publishing produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site; and publishes Natural Products INSIDER, HSR: Health Supplement Retailer and Food Product Design magazines.


Amy Sharman , Marketing and Communications Manager
Phone: 480-990-1101, ext. 1543
Email: [email protected]

Delicious Living

December 1, 2005