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Articles from 2011 In November

UNFI reports Q1 profit decline, intent to expand in Canada

UNFI reports Q1 profit decline, intent to expand in Canada

On Nov. 30, United Natural Foods Inc. (UNFI) announced its focus on continued expansion in Canada along with its first quarter 2012 earnings. UNFI's recent acquisition of R.K. Sethi Distribution, a specialty food distributor in Vancouver and Toronto, primes the distributor to grow its Canadian business to 10 percent of the company's total sales. Steven Spinner, president and CEO, said UNFI will "take a breather" from pursuing growth among large supermarket chains in the U.S., reports Supermarket News.

The largest publicly traded wholesale distributor to the natural, organic and specialty industry in Canada and the United States reported that sales increased 15.6 percent to $1.2 billion over net sales recorded in the first quarter of 2011, ended Oct. 29. Newly acquired Whole Foods Market's inventory and distribution assets generated $25.4 million.

Profit decreased by 12.9 percent to $15.2 million, a result of adding new customers, freight costs and a restructuring of UNFI's specialty division, the company reported. "Looking forward, we'll have an enhanced focus toward driving efficiencies and expense control as we continue to adapt to higher growth in lower margin customers," said Steven Spinner, president and CEO.

What does UNFI's Canadian expansion mean for U.S. natural brands?

UNFI's Canadian expansion has been in the works for the last few years. In 2010, UNFI purchased SunOpta, Inc., the Canadian food distribution network, for $66.2 million. Natural distributor Tree of Life has long had a presence in Canada, and competition from an expanded UNFI Canada would benefit both retailers and manufacturers. "Anytime competition increases, generally service gets better," said Bill Crawford, director of retail publishing programs for New Hope Natural Media

UNFI's latest acquisition of R.K. Sethi Distribution also means more product options for retailers in Canada who traditionally work with one distributor. This is unlike U.S. retailers who may do business with multiple distributors.

While UNFI distribution in the U.S. isn't a meal ticket to Canada, the relationship will open doors for natural products manufacturers. Companies still have to abide by Canadian labeling and packaging laws, but Crawford said if brands are looking to expand it will be "less daunting" because the brand will already be familiar with the inner workings of UNFI.

Headquartered in Providence, R.I., UNFI distributes more than 60,000 items to more than 23,000 customer locations across Canada and the United States.

Healthy holiday baking recipes

There’s nothing so comforting as the scent and taste of home-baked treats. To fill your home with cheer, try these delectably healthy muffins, cookies, cupcakes, and more. Some are gluten or dairy free, others pack less butter and sweetener (and fewer calories) than their typical counterparts, a few are vegan (containing no animal products, including honey)—and all are perfect for holiday celebrations, hostess gifts, or exchanges.

Aurora Algae expands executive team

Aurora Algae expands executive team

Aurora Algae today announced the appointment of two new executives to help drive commercialization of its algae-based platform for sustainable nutraceutical, pharmaceutical, aquaculture and renewable-energy products. Connie Sandusky joins the Company as senior vice president of sales, responsible for developing sales and marketing strategy, while Thomas Willardson will serve as chief financial officer, overseeing Aurora Algae’s finance and accounting functions.

“With our demonstration facility in full operation, successfully producing tons of biomass per month, we now need to quickly scale our financial, operations and sales teams to meet the growing demand for algae-based products,” said Greg Bafalis, CEO of Aurora Algae. “Tom and Connie are key strategic additions to our executive team as we prepare to break ground on our new commercial production facilities, and intensify our focus on high-value market segments for our algae-based products.”
With an extensive track record of growing successful companies and guiding them through private and public fundraising activities, Tom Willardson will oversee Aurora Algae’s finance and accounting operations as the Company raises capital to scale its operations to meet market demand. Prior to Aurora Algae, Willardson held CFO positions at Energy Recovery, Inc., Cost Plus, WebSideStory and Archimedes Technology Group Holdings. His fundraising experience includes successful initial public offerings with Energy Recovery, WebSideStory and Leap Wireless. Willardson earned a bachelor’s degree in Finance from Brigham Young University and an MBA from the University of Southern California.
Connie Sandusky joins Aurora Algae with 18 years of experience driving growth in B2B food ingredient businesses. She previously served as director of sales, Americas, at D.D. Williamson, a global leader in natural food colorings. Prior to that, Sandusky spent 10 years in sales and marketing leadership roles at Kalsec, a producer of natural colors, flavor extracts, antioxidants and nutritional ingredients for the food, beverage and pharmaceutical industries. As senior vice president of sales, Sandusky will lead sales and marketing to further develop cornerstone commercial relationships and sales commitments in the pharmaceutical, nutraceutical, food and beverage, and consumer markets for the Aurora Algae A2 product line. Sandusky earned an MS and a PhD in Food Science from the University of Maryland.
Sandusky and Willardson will be based in the Company’s Hayward, Calif. headquarters, reporting directly to CEO Greg Bafalis. For more information, please contact
About Aurora Algae
Aurora Algae is a producer of high-performance, premium algae-based products for the pharmaceutical, nutrition, aquaculture and fuels markets. The Company has developed the industry’s first commercial-scale photosynthetic platform for sustainable, algae-based product development. Aurora Algae’s proprietary algae strains and production process uses arid land, seawater and captured carbon pollution from industrial emitters, resulting in more capitally efficient and more environmentally sustainable algae farming. Aurora Algae enables its customers and partners to improve the diversity and sustainability of their product portfolios, while addressing consumer demand for natural products. For more information, please visit

Interconnected Health 2012 conference will focus on IT in health organizations

Interconnected Health 2012 conference will focus on IT in health organizations

OMG®, Health Level Seven® International (HL7), and Healthcare Information and Management Systems Society (HIMSS), today announced "Interconnected Health 2012: Enabling Health through High-Impact IT." The event will focus on approaches, challenges, and solutions affecting the ability to connect health organizations and systems, and the role of IT as an enabler in achieving this connectivity. Geared toward the CxO suite and senior leaders within healthcare organizations, Interconnected Health provides a venue to hear what peer organizations are doing (both within the U.S. and abroad), to exchange ideas, and to interact with peers who are leaders in this space. For more information on the conference, which will be held at the Hyatt Regency O'Hare in Chicago, IL on April 2-4, 2012, visit

"'Interconnecting Health' is a theme that continues to come up, not just within the U.S., but globally. Creating those mechanisms to allow for health organizations to coordinate, collaborate, and effectively share information is of paramount importance for care management, care delivery, and wellness promotion. This event will provide a place for this community to come together to share ideas, best practices, and experiences," said Ken Rubin, Chief Architect, Federal Healthcare Portfolio, HP Enterprise Services and Robert Lario, Principal, Visumpoint, co-chairs, Healthcare DTF at OMG.

"HL7 is proud to be part of this event and to share best practices and insights in implementing its standards and other ONC selected standards and implementation specifications," said John Quinn, CTO of HL7.  "We look forward to the U.S. moving towards implementing meaningful use stage 2 interim final rules that will be published in the summer of 2012."

"Facilitating the future of secure and seamless healthcare interoperability is one of HIMSS' top priorities," said Jim St.Clair, Senior Director, Interoperability and Standards, HIMSS. "We are proud to participate in this event and share insights and experiences with the healthcare community."

About the Conference
Interconnected Health 2012 will feature several tracks including:

  • A HIMSS track
  • An Implementation Track, focused on use of health IT and organizational adoption
  • An Infrastructure Track, including cloud computing, integrated infrastructure and availability
  • A SOA Track, looking at business services, shared services and architecture
  • A Global Case Studies Track, emphasizing implementation experiences and challenges
  • An Incremental Innovation Track, examining approaches to achieving innovation recognizing financial, cultural and technological constraints

Other presentations will focus on taking examples of success from other industries and applying those lessons to health. The Call for Participation for the Interconnected Health 2012 conference will be issued shortly. For conference information, visit Interconnected Health evolved from the highly successful SOA in Healthcare conference.

More Information
Exhibit space is available, for more information email Sponsorship opportunities are available; contact Ken Berk at or +1-781-444 0404.

About Health Level Seven (HL7) International
Founded in 1987, Health Level Seven International ( is the global authority for healthcare Information interoperability and standards with affiliates established in more than 30 countries. HL7 is a non-profit, ANSI accredited standards development organization dedicated to providing a comprehensive framework and related standards for the exchange, integration, sharing, and retrieval of electronic health information that supports clinical practice and the management, delivery and evaluation of health services. HL7's more than 2,300 members represent approximately 500 corporate members, which include more than 90 percent of the information systems vendors serving healthcare. HL7 collaborates with other standards developers and provider, payer, philanthropic and government agencies at the highest levels to ensure the development of comprehensive and reliable standards and successful interoperability efforts.

HIMSS is a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare. Founded 50 years ago, HIMSS and its related organizations are headquartered in Chicago with additional offices in the United States, Europe and Asia. HIMSS represents more than 38,000 individual members, of which more than two-thirds work in healthcare provider, governmental and not-for-profit organizations. HIMSS also includes over 540 corporate members and more than 120 not-for-profit organizations that share our mission of transforming healthcare through the effective use of information technology and management systems. HIMSS frames and leads healthcare practices and public policy through its content expertise, professional development, research initiatives, and media vehicles designed to promote information and management systems' contributions to improving the quality, safety, access, and cost-effectiveness of patient care. To learn more about HIMSS and to find out how to join us and our members in advancing our cause, please visit our website at

About OMG
OMG® is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit

NOW Foods launches redesigned Website

NOW Foods launches redesigned Website

The consumer-friendly site supports natural products retailers with a robust search tool to guide consumers to stores nearby, and even allows consumers to narrow a search to those stores that carry a particular product.

 A branding bar at the top of the page allows consumers to easily navigate between different product categories. The consumer focus is designed to support retailers by advertising the brand and generating awareness.

“NOW’s site has always provided a wealth of information for consumers, but as our product lines expanded into personal care, sports nutrition and a renewed emphasis on food, we wanted a site that could represent each category’s unique brand-identity, while still showing the breadth of NOW’s full line of more than 1,500 natural products,” said NOW Marketing Communications Manager Todd Pauli.

For more information please visit

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry.  The company has over 400 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.

American Botanical Council publishes a history of adulteration

American Botanical Council publishes a history of adulteration

The American Botanical Council announces the publication of "A Brief History of Adulteration of Herbs, Spices, and Botanical Drugs" by noted botanist, author, and photographer Steven Foster.1 The article appears in the just-released Fall 2011 issue of HerbalGram(#92).1

In the paper, Foster—who is also ABC's Board of Trustees president—provides an overview of the history of adulteration stretching back to Greco-Roman Antiquity.

Foster defines "adulteration" in the paper as "accidental, negligent, or intentional variations in identity, strength, purity, and expected outcomes from a named or at least implied identity of a drug" or food, spice, or dietary ingredient.

The article begins by emphasizing, via a humorous quote, that the practice of botanical adulteration likely began much earlier than Classical times:

"Since the memorable occasion upon which young Eve palmed off the green apple on old man Adam, more or less fraud in food handling has occurred, as opportunity has offered and occasion for profit has suggested. In the adulteration of drugs even more elasticity of conscience has been necessary to permit the almost unlimited sophistication which has been practice from time immemorial."

In a detailed and compellingly narrative fashion, the article describes 1st century methods of adulteration detection, the medieval Islamic practice of having an aminpresent during medicine preparation to "thwart adulteration," legislative reaction to botanical adulteration in 19th century Britain, and the Ginger Jake epidemic that crippled many US citizens during Prohibition. Foster then outlines contemporary incidents of adulteration.

"We commissioned Steven Foster to write this article as we believe it is important to frame the issue of accidental and intentional adulteration of botanical ingredients in the historical perspective," said ABC Founder and Executive Director Mark Blumenthal. "It is essential for people to realize that adulteration is an ancient and ongoing practice: unfortunately, people have been cheating in commerce since the beginning of civilization!"

"I have found the topic of adulteration fascinating ever since I first encountered catnip stem-chaff left over from catnip seed harvest masquerading as catnip herb over 30 years ago," said Foster. "Proper verification and authentication of botanicals and plant parts entering commercial trade is of increasing importance to discerning consumers demanding high-quality herbal products to deliver expected benefits. Quality is not a marketing slogan; it is a consumer right. A spectrum of sophisticated technology exists to thwart adulteration problems. However, history teaches us that there is no technological substitute for knowledgeable and experienced human perception. It is the foundation from which technology becomes useful."

The article contains historic illustrations and Foster's own plant photography. It was peer reviewed by five experts in the history of pharmacy and medicine and additional expert reviewers. The article is the first in a series of articles and white papers on adulteration of botanical materials used in foods, spices and food flavorings, dietary ingredients, drugs, and cosmetics as part of the ABC-AHP-NCNPR Botanical Adulterants Program, a recently-announced consortium of nonprofit organizations and independent analytical laboratories headed by the American Botanical Council, the American Herbal Pharmacopoeia, and the National Center for Natural Products Research at the University of Mississippi. 

"This program is the first time a wide range of members of the herb, dietary supplement, analytical laboratories, industry trade organizations, and others in various segments of the botanical ingredients industry have come together to support a self-regulatory educational process to identify and reduce the level of accidental and intentional adulteration of botanical materials used in numerous consumer goods," said Blumenthal. "But," he added, "as this article cogently demonstrates, adulteration has been with us for thousands of years. The best we can do is help suppliers and manufacturers identify problems and produce reliable ingredients, and hope that the regulatory agencies will do their part in enforcing existing laws and regulations."


1. Foster S. A brief history of adulteration of herbs, spices, and botanical drugs. HerbalGram.2011:92;42-57.\

About the ABC-AHP-NCNPR Botanical Adulterants Program
The ABC-AHP-NCNPR Botanical Adulterants Program is a consortium of independent nonprofit organizations whose mission relates to education, scientific research, and quality of botanical dietary ingredients and related plant-derived materials. The consortium is endorsed by three trade associations in the herb and dietary supplements industry and is being financially underwritten by over 50 companies involved in the supply, manufacture, and marketing of herbal dietary supplements.

About the American Botanical Council
Founded in 1988, the American Botanical Council is a leading international nonprofit organization addressing research and educational issues regarding herbs and medicinal plants. ABC's members include academic researchers and educators; libraries; health professionals and medical institutions; government agencies; members of the herb, dietary supplement, cosmetic, and pharmaceutical industries; journalists; consumers; and others in nearly 70 countries. The organization occupies a historic 2.5-acre site in Austin, Texas, where it publishes the quarterly journal HerbalGram, the monthly e-publication HerbalEGram, HerbClips (summaries of scientific and clinical publications), reference books, and other educational materials. ABC also hosts HerbMedPro, a powerful herbal database, covering scientific and clinical publications on more than 240 herbs. ABC also co-produces the "Herbal Insights" segment for Healing Quest, a television series on PBS.

ABC is tax-exempt under section 501(c)(3) of the IRS Code. Information: Contact ABC at P.O. Box 144345, Austin, TX 78714-4345, Phone: 512-926-4900. Website:


About the American Herbal Pharmacopoeia (AHP)
AHP is a 501(c)(3) California-based nonprofit research organization. AHP's primary goal is to develop standards of identity, purity, quality, and testing for botanical ingredients and to provide industry with the resources needed to assure the authenticity and quality of botanical raw materials. Additionally, with most all monographs, AHP develops a Therapeutic Compendiumthat provides a critical review of the authoritative traditional and scientific data on herbal medicines to ensure a high level of accuracy, clinical applicability, and safety of herbal ingredients. AHP also provides industry with authenticated AHP-Verified Botanical Reference Materials for GMP compliance with identity requirements.

About the National Center for Natural Products Research
The National Center for Natural Products Research (NCNPR) at the School of Pharmacy, University of Mississippi, is a unique university-affiliated research center devoted to the study of natural products and the realization of their benefits in human health, agriculture, and other applications. The NCNPR is recognized as a Center of Excellence for botanical supplements by the FDA's Center for Food Safety and Applied Nutrition.

Underwriters and Supporters of the ABC-AHP-NCNPR Botanical Adulterants Program (as of November 30, 2011)*

Amin Talati, LLC
Amway/Nutrilite Health Institute
Aveda Corporation
Bioclinic Naturals
BI Nutraceuticals
Cepham, Inc.
Chemi Nutra
Council for Responsible Nutrition
Dr. Bronner's Magic Soaps
Enzymatic Therapy, Inc.
Ethical Naturals, Inc.
Eu Yan Sang International
Flavex Naturextrakte GmbH
Gencor Nutrients, Inc.
Gaia Herbs
GNC, Inc.
Herbalife International, Inc.
Horphag Research
Indena USA, Inc.
Law Office of Holly Bayne, P.C.
Markan Global Enterprises, Inc.
Martin Bauer, Inc.
Metabolic Maintenance Products
Natural Factors Nutritional Products, Inc.  
Nature's Sunshine Products
Nature's Way
Naturex, Inc.
NBTY, Inc.
New Chapter, Inc.

The New Frontier Foundation Fund of the
     Greater Cedar Rapids Community
Novel Ingredients
NOW Foods
Natural Products Association
NSF International
Nu Skin Enterprises/Pharmanex
Nutra Canada
Nutraceutical Corp
Nutritional Laboratories International
Paragon Laboratories
Perrigo Company
Pharmavite, LLC
Pure Encapsulations
Rainbow Light Nutritional Systems
RFI Ingredients, LLC
Sabinsa Corporation
Schwabe North America
Standard Process, Inc.
Thorne Research, Inc.
Traditional Medicinals, Inc.
Triarco Industries, Inc.
United Natural Products Alliance
Valensa International
V.D.F. FutureCeuticals
Verdure Sciences
Weil Lifestyle, LLC
Whole Foods Market












*By acknowledging the generous support of these companies and organizations, ABC, AHP, and NCNPR are not endorsing any ingredients or products that may be produced or marketed by them.


ZMC-USA's Scott Steinford: Making a career out of a focus on quality

ZMC-USA's Scott Steinford: Making a career out of a focus on quality

Fi: We've talked a lot of about ingredient quality, particularly for ingredients from China. How big is this problem, and what solutions do you see?

SS: Ingredient quality and transparency of supplier is the issue around which I have established my career. Ingredient quality is a concern that has gained a great deal of geographic consideration but in no way should that be the central criteria. The central criteria should be the thorough knowledge of the quality of the company and, most importantly, the processes that go into the manufacturing of the ingredient. While it is conceivably impossible for many companies to audit every ingredient manufacturer, it is important every effort to assess the ingredient manufacturing process be conducted. It is my contention the more transparent the ingredient manufacturer becomes, the more likely they are to supply a consistent quality ingredient. Having said that I also believe it is important to look for reputable third party references that support the manufacturing process.

Fi: Can GMPs alone address spiking and economic adulteration?

SS: GMPs alone are not the complete answer to ingredient verification. Routine and complete ingredient analysis is imperative. Current cGMP makes the brand holder ultimately responsible for each component of the product. Recent FDA warning letters indicate the responsibility of ingredient verification rests with the brand holder regardless of the involvement of a contract manufacturer. This onus of responsibility makes the evaluation of ingredient manufacturers even more important to the brand holders. Transparency of supply needs to be applied as far back in the supply chain as possible.

Fi: How can suppliers compete with companies selling ingredients that are either not what they are purported to be or are just garbage?

SS: The risk of "getting caught" selling garbage has increased over the past few years thanks largely to cGMPs but also to the realization that faulty or false ingredients will likely be identified somewhere in the supply process. A company which has been identified as having promoted bad product is more easily exposed through FDA, internet and the media with rapid and substantial economic impact. FDA warning letter NYK 2011-24 was to a contract manufacturer whereby the brand holder was identified and subsequently became transparent to anyone on the internet. FDA warning letter NYK 2011-28 was to a brand holder whereby the FDA stated the brand holder was deficient in establishing specifications for the components. The risk/reward analysis has changed dramatically to the point that it has become less worthwhile to accept ingredients based solely on price.

Fi: Do you wear kilts only for meetings of the Single Malt Quality Assurance Association (SMQAA ) or is that a regular part of your wardrobe?

SS: Having been born and raised in Texas, kilts were not a garment with which I was privileged to have association; F-150s and kilts are not an easy match. SMQAA and my more Scottish brethren introduced me to the nuances and, dare I say, enjoyment of the kilt experience. My Texas friends and family don't really understand, but having Scott as a first name makes answering the question "are you Scottish?" much easier! Wearing a kilt was never on my bucket list but having worn one a time or two I highly recommend the experience at least once. Luckily, I don't look better than my wife in a dress so she accepts my Scottish attire as well.


NBJ Raw Material & Ingredient Supply Report

NBJ Raw Material & Ingredient Supply Report



Click here to view the table of contents


Prices are up throughout the nutrition industry, and up dramatically. Commodity pricing & volatility signal higher food costs to come for consumers, as global climate change wreaks havoc on staple crops. Escalations in raw materials pricing follows suit for supplements & functional foods, as manufacturers & retailers begin to pass costs down the value chain.  The 2011 Raw Material & Ingredient Supply Report will touch upon these and other pressing issues affecting the supply segment.


In this report you will find:

  • Quantification of the U.S. nutrition industry supply chain, including market size estimates for raw materials, wholesale sales and consumer sales
  • A competitive analysis of and discussion of trends affecting individual raw material and ingredient product categories within the U.S. nutrition industry
  • Detailed sections for all supplement subcategories, including: vitamins, herbs & botanicals, minerals, sports nutrition, meal supplements and specialty supplements
  • Business profiles of 143 ingredient supply companies serving the U.S. market, including SWOT analyses for 63 of these companies
  • A history of key events in the raw material and ingredient supply industry over the last two decades

Nutrition Business Journal is widely recognized as the journal of record for the U.S. nutrition industry. Since 1996,NBJ has published the most detailed review of the U.S. raw material & ingredient supply industry. Purchase NBJ's 2011 Raw Material & Ingredient Supply Report and receive a wealth of detailed analysis and insight on key players in the nutritional raw material and supply space and the important issues driving the market”, said Nutrition Business Journal Research Director Carla Ooyen.

New Hope 360 Blog

Is globalization the future of organic cosmetics?

Is globalization the future of organic cosmetics?

If organic personal care supply chains were a notoriously overplayed ‘90s song, they would be Celine Dion’s “My Heart Will Go On,” sourcing organic ingredients from wherever they are, both near… and now far.

NSF International recently announced that its organic personal care standard, NSF/ANSI 305 Made with Organic Ingredients, will allow certified products to include ingredients certified under EU organic standards. This change has potential to clear up confusion about international beauty standards but also raises the issue of local vs. organic in the personal care world, a topic that has developed in the food industry for years. 

In a press release, Jane Wilson, standards director of NSF International, said: “NSF/ANSI 305 opens up new growth opportunities for personal care companies whose products contain organic ingredients and speaks to the globalization of the cosmetic supply chain.”

Globalization of the cosmetic supply chain particularly struck me, as I’ve noticed a movement toward localization of the cosmetic supply chain, companies increasingly working with nearby farmers and other suppliers to help ensure the purity of products.

Then again, if we’re going to talk purity, the EU has arguably been way ahead of the U.S. with cosmetics regulations, and the Campaign for Safe Cosmetics acknowledged the need to work more closely with EU standards in its Compact for Safe Cosmetics—one of the requirements being companies must comply with the EU Cosmetics Directive. It also makes sense that NSF would want to work with Europe more closely on its organic standard, because it paired with European NaTrue on its in-progress natural standard.

The future of organic cosmetic standards

Still, I was curious whether NSF truly believes globalization is the future of cosmetic industry supply chains. And when I spoke with Wilson following NSF’s announcement, she emphasized a different reason for this change. A committee of suppliers, consultants, manufacturers and consumer representatives made this decision primarily based on demand from European companies sourcing organic European ingredients and wanting to get the NSF certification—as opposed American companies broadening their supply chains. Wilson acknowledged that sourcing locally is often more sustainable and why many manufacturers going for the NSF/ANSI 305 continue to do this. 

Regardless, this adjustment would technically allow American companies to source European organic ingredients. My take is that just like with sustainable food systems, we need to realize that local and organic are not synonymous. And because both local and organic are still relatively new in the cosmetics world, and consumers are still confused about labels, it’s important to simplify for consumers. NSF's adjustment has potential to do this. Many European companies have been leading the way with sustainable and organic cosmetics, so it only makes sense that American consumers can now recognize that on store shelves—as opposed to trying to decipher another unfamiliar label. 

As for my purchasing decisions, I guess I’m much like our friend from north of the border. As long as I know my cosmetics were made with safe and sustainable ingredients, my heart will go on regardless of their origin.