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CP Kelco increase prices to ensure sustainable supply

CP Kelco increase prices to ensure sustainable supply

CP Kelco of Atlanta will increase prices across its portfolio of products by up to six percent effective December 1, 2011, or as contracts allow.  “Strengthening our capabilities as we offset rising inflationary pressures will allow us to continue meeting our customer’s expectations for premium quality ingredients and developing high performance products,” says Charles Bowman, Vice President of Marketing.

CP Kelco continues to invest in both debottlenecking projects and capacity expansion to meet global increases in demand, as well as improving manufacturing capability to ensure world-class safety and high quality standards.  “Our investments are essential to the strategy of CP Kelco to be a sustainable, secure partner in both mature and emerging markets for specialty hydrocolloids,” says Bowman.

CP Kelco is a leading global manufacturer and marketer of specialty hydrocolloids, with facilities in Europe, North America, Asia and Latin America.  Owned by J.M. Huber Corporation, CP Kelco’s product lines include pectin, xanthan gum, carrageenan, cellulose gum, gellan gum, diutan gum, and other novel biopolymers, marketed under brand names including CEKOL®, FINNFIX®, GENU®, GENUGEL®, GENUVISCO®, GENULACTA®, KELTROL®, KELZAN®, KELCOGEL®,SLENDID®, SIMPLESSE®, and XANTURAL®.    For more information, visit  or call/e-mail the above mentioned contact.


Top 2012 food trends: Purity, authenticity and sustainability, predicts Innova Market Insights

Top 2012 food trends: Purity, authenticity and sustainability, predicts Innova Market Insights

The dutch company Innova Market Insights has identified ten key trends to impact the food and beverage market through 2012 and beyond. The top trends relate to purity, authenticity and sustainability, as consumers continue to look for products with added value, despite the ongoing economic uncertainty. Innova Market Insights will present the top trends at Food Ingredients Europe (Paris, Stand: 4D13).

1.    “Pure” is the New Natural: Natural products are becoming the rule rather than the exception in most western markets, despite ongoing issues with a clear definition of what “natural” encompasses. One way around this has been marketing the “purity” of a product, with Innova Market Insights reporting a doubling in the number of products using the word “pure” between 2008 and 2009, with a further third added in 2010 and considerably more in 2011.

2.    Green is a Given: Corporate social responsibility and sustainability strategies have taken on an increasingly important role. The focus is on reducing carbon emissions or packaging, or creating higher welfare or fairly traded lines. The “ingredientization” of commodities is also moving forward, with previously untapped waste materials used for their potential functional and health benefits.

3.    Location, Location, Location: Interest in where their foods are coming from has never been higher among consumers. This is being driven by an interest in supporting local suppliers, a desire for ethnic-style lines, concerns over the quality and safety of imported products, or the demand for authenticity in terms of products from a particular country or region.

4.    Premium Stands Out:Despite austerity measures topping the agenda yet again from mid-2011, a premium positioning provides many benefits. Consumers still have to eat and are likely to look increasingly to the extremes of discount or super-premium products, with center-ground brands squeezed. A premium treat can be justified as an affordable indulgence during difficult economic times, particularly if it can also encompass a better-for-you element.

5.    Seniors Draw Attention: Companies are starting to address the needs of an aging population, both in terms of packaging functionality and of general and specific health concerns. New EU regulations on labeling should also help seniors by improving the clarity and visibility of nutritional information. Various recent moves have been made in US front-of-pack labeling.

The other five trends identified by Innova Market Insights are:

  1. Forty is the New Twenty
  2. Grounded in Science
  3. Regulators Force a Rethink
  4. Unmeasurable Niches
  5.  Boom for Protein

About The Innova Database:

The Innova Database ( is the product of choice for the whole product development team. See what food manufacturers are doing around the world in a way you never thought possible. Track trends, competitors, ingredients and flavors. It contains excellent product pictures, search possibilities and analysis.

Fenchem to expand its fish oil supply volume

Fenchem to expand its fish oil supply volume

Expanding awareness of essential roles of omega-3 playing throughout every stage of human life, like maintaining healthy brain and visual function, supporting cardiovascular health and etc., are being established.

Fenchem will boost fish oil supply volume, the main source of Omega-3 EPA and DHA. As a specialized supplier of active ingredients for the dietary supplements and functional food, Fenchem looks to further increase of fish oil market in the following years, and will expand the fish oil supply volume, which is up to 600 MT/annually, including 350 MT high concentration fish oil, together with the boost of fish oil softgels, which is up to 600 million caps/annually. Fenchem OmaCare™ high concentrated omega-3 is derived from deep-sea fish oil with highly concentrated levels of DHA (up to 50%) and EPA (up to 70%) in customized ratios. With more than 16 years serving the food and nutraceutical industry, Fenchem will also provide the customers with value added solutions of fish oil.

Fish oil derived Omega-3 EPA/DHA accounts for more than 80% of Omega-3 market, because these Omega-3 EPA/DHA are more easily to be absorbed by the human body. With the increasing acceptance of Omega-3, people in many other regions around the world, besides the Nordic region, are developing the habit of consuming fish oil. USA is now the biggest market of Omega-3, and the markets of UK, France, Germany and North Europe are also taking a large proportion. Fenchem emphasizes these markets and can guarantee a fast delivery in high quality of fish oil to these regions with the help of Fenchem’s overseas offices and warehouses, one is Fenchem Inc in USA, another is Fenchem EU in Czech Republic.

Fenchem is a science-based supplier of food ingredients and supplement ingredients for more than 15 years. After Fenchem Inc in USA and Fenchem EU in Czech Republic, the new office in Malaysia is the third overseas branch. Fenchem its own quality control center contributes to guarantee the products to meet the customers’ standards.

DSM increases prices of BetaNat products

DSM increases prices of BetaNat products

Following the recent acquisition of Vitatene S.A.U., DSM Nutritional Products announces a worldwide price increase of minimum 20% for all BetaNat product forms with immediate effect for all newly contracted business.

Rick Greubel, President of Human Nutrition and Health commented: “The price increase is essential for us to ensure the long term viability of the business." Existing contracts will be fully honoured.

DSM – Bright Science. Brighter Living. ™
Royal DSM N.V. is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 22,000 employees deliver annual net sales of about $12 billion. The company is listed on NYSE Euronext. More information can be found at

Ulrick & Short launches fiber ingredients line for the dairy industry

Ulrick & Short launches fiber ingredients line for the dairy industry

Hot on the heels of its recently released flax fibre range, leading clean label ingredients specialists Ulrick & Short Ltd is launching a range of highly functional specialist fibres based on wheat and oat, which are being promoted at the dairy sector.

An extension of the company's Scilia fibre range, the company's new fibres now offer dairy manufacturers even more finished texture options and nutritional declarations such as 'high in fibre', 'natural source of Omega3' and 'helps maintain healthy blood cholesterol'.

Unlike other nutritional fibres, which can often leave a grainy texture, Ulrick & Short's fibres are neutral in taste, so do not mask flavours and offer a very smooth, creamy finish to products such as desserts, yoghurt and various premade and shake-up sports and meal replacement drinks.

Fibres from Ulrick & Short are particularly functional for dairy based foods, where they are able to optimise or create new textures.

The unique and sophisticated make-up of the fibres also aid processing to help achieve optimum finished product forms. Complex product structures can be achieved by blending various fibre grades available from Ulrick & Short and can be used as standalone fibre products or in conjunction with starches to deliver robust clean label stabiliser systems.

To help dairy producers further understand the wide ranging functionalities, structure and stability opportunities that fibres can provide, the company's team of food technologists are on hand to help integrate these fibres into existing products and help develop new ones.

Ulrick & Short has a fast growing international reputation for providing its customers with a committed hands on service and ensure that it is in regular contact with new product development departments and development chefs to ensure that dairy manufacturers can deliver their new product to market as quickly and efficiently as possible.

These latest fibre additions add even more functional ingredient options to Ulrick & Short's burgeoning range of clean label starches, fat replacers, glazes, stabilisers, binders and emulsifiers, creating a unique and varied product range for customers to choose from.

To help dairy manufacturers understand the types of claims that can be achieved for their packaging, the company has developed an easy to use claims calculator. For more information please visit or contact one of the team direct on 01977620011.

Ulrick & Short Ltd.
Formed in 2000, Ulrick & Short Ltd is a leading developer, designer, manufacturer and supplier of high quality clean label ingredients, which are predominantly used by the UK food industry.

Ingredients developed by Ulrick & Short contain no chemicals or artificial components and are free from genetic modification. The company develops bespoke solutions to suit individual needs across a wide range of foods including processed meats, soups and sauces, baked goods and battered products.

All of Ulrick & Short's raw materials are processed by accredited partners worldwide and the quality of the ingredients is assured by the controlled environment of the company's own development kitchens.

The company already has an excellent reputation for its level of responsiveness in getting 'products to market' quickly.

Ulrick & Short's clean label ingredient range gives food producers the advantage of having simpler declarations without compromising on quality. The on-going success and continued investment into research and new product development drives the company forward, giving it a good advantage over its competitors.

More product details can be found at:

Delicious Living

6 natural gifts for 'The Superfoodie'

By Jessica Rubino

Epicureans are always plotting their next great meal. These fun, functional gifts support their edible achievements. 

Delicious Living

'Greenhorns' documents young farmers

'Greenhorns' documents young farmers

While many lament the dying art of traditional farming in place of massive agricultural sprawls, a new film documents the increasing movement of younger generations interested in responsible growing and launching sustainable farms themselves. 

Greenhorns, produced and directed by Severine von Tscharner Fleming, follows the stories of several new farmers successfully running small businesses across the United States. From California to Georgia to West Virginia, the film depicts bucolic scenes of young people pursuing a passion for accountable growing, amid acres of flourishing produce.

“It’s a very individual question as to why farmers decide to do it,” Fleming explains in an interview with Organic Connections. “For me, it has a lot to do with spending time outdoors, being a productive member of society, being political, and having the space and time to think my own thoughts. For others it has to do with climate change and re-localizing the food system. Some people are passionate about plant breeding, or they’re passionate about heritage animals, or they’re passionate about cheese.”

This enthusiasm for American farmers was the catalyst for The Greenhorns—a grassroots nonprofit that recruits, promotes and buoys fledgling farms. One of the coolest offerings? Among organizing nationwide gatherings, the nonprofit offers a free online guidebook for beginning farmers; chock-full of resources, business plans, and adorable pencil sketches.

In essence, Greenhorns illuminates the booming regression to a time when farmers respected agriculture as an art first, and science second. Fleming continues, “We’re going to keep on, and it would be nice for federal and state policy to point us in that direction; an acknowledgment that the course that we’ve been on with our food system is not sustainable, and that we can bring the needed changes.”

Learn more in Organic Connections

New Hope 360 Blog

Speaking of turkey: 2 conventional cosmetic marketing flops

This Thanksgiving, in addition to health, happiness, family and friends, I’m thankful for new safety efforts from mass-market personal care manufacturers—and, conversely, for the following ludicrous cosmetic marketing ploys—both of which, in their own ways, make my job to help educate people about safe, nontoxic alternatives a lot easier.

Recent research has found that many women are still in the dark about their cosmetics. But many other in-the-know shoppers are speaking out about egregious personal care ingredients. Guess what? It’s working (for example, take the recent Johnson & Johnson announcement to reformulate, resulting from consumer demand.)

Consumers are smart. The following videos are dumb.

Example A: This video from the International Fragrance Association (IFRA), which the Campaign for Safe Cosmetics’ Stacy Malkan brought to my attention, “explains” why transparency simply isn’t an option for big fragrance houses. Innocent people’s jobs will be on the line! They’ll be relegated to the streets! You don’t want to be responsible for that, especially around the holidays, do you?

Riggghhhhhtt. The lack of transparency isn’t actually about fragrances containing a plethora of chemicals you’d barely want anywhere near you, let alone on your body, now is it? Not to mention these fragrances are in our children’s products, not just in high-end scents. Hey, IFRA, if even Johnson & Johnson is starting to discuss fragrance disclosure...

Example B: Now, on a less regulatory note, for some more comic relief check out this Occupy Wall Street-inspired Maybelline lipstick ad, where models proudly proclaim they want lipstick they believe in.

I take this as a good sign: mass market must be getting desperate. 

Is MiO just a younger, more attractive Crystal Light?

Is MiO just a younger, more attractive Crystal Light?

I suppose I’m given to certain superstitions and it’s in that vein that I’m inclined to seek out my horoscope when reading magazines. Most of the time they’re good for a laugh or an unexpected perspective on the day-to-day. But today my editor-in-chief read me a particularly appropriate rendition of my Libra horoscope from the Boulder Weekly.

In a review of James Gleick’s book The Information: A History, a Theory, a Flood, The Week magazine reported that “the world now produces more information in 48 hours than it did throughout all human history to 2003.” From that dizzying factoid, we can infer that you are more inundated with data than were all your ancestors put together.

It goes on to predict a flood of information in the coming weeks and urges me to go easy on myself lest I drown. I find both the metaphor of the flood and the reality of information overload distinctly apropos today of all days. Mostly because I woke up this morning to a literal flood in my basement bedroom—presumably from the condensation of an overzealous furnace.

But more to the point, I came to work with the intention of blogging on beverage innovations—or lack thereof—in the current market, only to find a cacophony of newsletters, articles and announcements crowding my inbox clamoring about new innovations, opportunities knocking and a dozen new studies about this and that ingredient.

All this information announced the “time to innovate is now” and all I can think about is MiO—the latest “innovation” from Kraft. The same Kraft that revolutionized family meals (and my childhood) with a product so identifiable and fundamental we don’t even use its name anymore. It’s just the Blue Box. Cue MiO, stage right. “Created to abolish the anguish and boredom of passive beverage drinking,” proclaims the website. It’s food coloring with a little bit of flavor in a squeeze bottle. Really?

Come on, Kraft. You guys came out with Crystal Light, a legitimate innovation in the beverage world, in 1982—nearly 30 years ago—and marketed on the same customize-your-beverage campaign that you’re using to push MiO. Thirty years of research, information, the birth of Internet and the “information age” and the furthest you’ve come is to move from powder in a packet to liquid in a squeeze bottle. Is this a joke? I was born in 1982. Imagine that in my unnervingly-close-to-30 years I’d only learned to count to 10 and spell my name (good thing it’s only four letters).

While I’m into the concept of making old things new again, I think it best applies to antique furniture. But then, perhaps Kraft suffers from the same flooding I’m experiencing in my bedroom and my inbox. When there’s so much information, so many opportunities and you have the kind of name recognition enjoyed by Santa Claus and Jesus Christ, I’d imagine it can be pretty paralyzing.


Clorox launches Güd natural personal care brand alongside Burt's Bees

Clorox launches Güd natural personal care brand alongside Burt's Bees

Clorox—the multinational CPG behind such brands as the eponymous bleach, Kingsford charcoal and KC Masterpiece barbecue sauce—has announced the launch of the new Güd line of natural personal care products. Already owner of the largest U.S. natural personal care company, Burt’s Bees, Clorox looks to leverage that experience to fill a market hole that Burt’s does not quite cover.

Earlier this year, in January, Clorox took a goodwill impairment charge of $250 million to reflect a decline in the value of the bee product maker. Originally, Clorox acquired the brand in 2007 for $925 million, a value that proved to be entirely too enthusiastic down the line.

Before the recession, natural personal care was the darling of finance, with the Burt’s Bees purchase representing the capstone of a series of private equity and strategic buys. Four years and one recession later and the initial expectations seem to have been overblown.

Poor, underappreciated twenty-somethings

The new Güd brand, comprised of 24 SKUs targeting women in their twenties, is expected to carry a palatable price tag more appropriate for mainstream retail. Products include a shampoo, conditioner, body wash, body mist and a foaming hand wash.

“It’s a pretty aggressively-priced line directed at the mass market,” says Farah Ahmed, associate general counsel at the Personal Care Products Council. This positioning, in and of itself, is nothing new, she says, as brands like Burt’s Bees and Yes to Carrots have already been successful in mass for several years.

If anything, says Ahmed, “it’s an indication that the natural cosmetics space is very vibrant right now.”

According to Nutrition Business Journal estimates, natural & organic personal care sales grew 6 percent in 2010 to reach $8.2 billion in U.S. sales. This growth came after a flat 2009, when recession-shocked beauty consumers traded down to cheaper fare.

And Güd targets a younger demographic not yet fully enthralled by natural personal care products.

“A lot of people tend to get in touch with the products that they’re using as soon as they have children,” says Cara Welch, PhD, director of scientific and regulatory affairs for the Natural Products Association (NPA). But, she adds, “Many consumers now entering their 20s have been raised with green and sustainable all around them, so it’s an intuitive jump. At the same time, it may make them more wary of natural marketing.”

An aggressively-priced natural personal care line is of course bound to raise suspicion of greenwashing, but that remains to be seen. NPA offers the NPA Natural Seal certification for both personal care and household cleaning products, an attempt to add some definition to the word natural. So far, the organization has about 30 companies using the seal on about 500 products. Burt’s Bees has the most products certified under NPA, so it’s not unlikely that Güd will apply for certification as well.

“We don’t know the specifics of their formulation yet,” says Welch, “but we’ll certainly be reaching out to them to see if they’d like to certify with NPA.”

NBJ Bottom Line

Despite the Burt’s Bees write-down, the Güd launch signals good expectations for the future of natural & organic personal care.

“Natural in the mass market is very healthy right now,” says Welch. “If a company comes at the mass channel with a strong offering, like Clorox can, they can really make a dent in the market.”

That Clorox wrote down nearly a quarter of Burt’s Bees’ value this year might suggest the contrary—that natural personal care is a slow market. However, the problem with Burt’s Bees seems to be caused by historically unreasonable expectations, not waning consumer demand. Feature that for the first quarter of fiscal 2012, the brand recorded double-digit volume growth and several new product launches, according to financial filings from Clorox.

“Dial back five or seven years,” says Ahmed, “and we didn’t even have a retail category for natural.” Now natural personal care has its own shelf at most major retailers.

Macro trends in the overall nutribeauty market (which NBJ defines as the $15 billion intersection of the beauty and nutrition industries) point toward convergence of conventional and natural players. The purity that consumers expect of their food they now expect from their skin creams.

Mainstream brands like Covergirl and Neutrogena have jumped on the natural bandwagon, with their respective Nature-Luxe and Neutrogena Naturals lines. “Companies are trying to get whatever marketing edge they can,” says Welch. “And natural is a common one.”

However, in the personal care world, natural or not, success is most often driven by strong branding and customer loyalty. “At the end of the day,” says Ahmed, “the brand speaks for itself.”