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Articles from 2013 In February

GNC pushes boundaries in sports nutrition

GNC pushes boundaries in sports nutrition

GNC Holdings Inc. (NYSE: GNC), the nation's largest specialty retailer of health, wellness and sports nutrition products, today announced its latest technology breakthroughs in sports nutrition and the evolution of several products in its industry-leading Pro Performance® line. GNC’s expanded offerings will come as exciting news to athletes and fitness enthusiasts of all levels who seek to enhance overall workout performance with the latest product innovations.

“Over the last 25 years, GNC has built a powerful and unmatched reputation for creating cutting-edge performance nutrition products,” said Tom Dowd, executive vice president, chief merchandising officer and general manager for GNC. “With these new performance technologies, we are again setting the standard in sports nutrition, even as more and more products enter this highly competitive category. Our reputation for scientific innovation and clinical validation only grows stronger and appeals to more and more athletes who want to compete at a higher level.”

Due to our cutting edge product development, we now have 27 percent of the fast-growing sports nutrition business, and the Pro Performance line of products is approaching $300 million in sales and represents the largest sports brand in the U.S.

As part of GNC’s aim to provide athletes with advanced products that deliver the most in quality and performance, the brand now features new delivery systems and certification advancements within GNC proprietary sports products, including the new Pro Performance® AMP Concentrated Intelligent Release Series and the Pro Performance® X.R. Series.

  • Optimal Timing Technology (OT2™) is a technology breakthrough that utilizes an intelligent nutrient delivery system in exclusive GNC formulas that helps athletes avoid the challenge and uncertainty of proper nutrient timing, while maintaining an extended release of fuel for muscles.
  • Nitro-Factor™, the industry’s first on-pack Rating System for the product’s full muscle-building potential, makes it easier for athletes to find the products that help them maintain a positive nitrogen balance critical to help them reach performance goals.
  • Through a partnership with the globally renowned HFL Sports Science accredited laboratory, GNC provides Banned Substance Free Certified/HFL Testing throughout GNC’s performance nutrition line, greatly reducing the concern athletes, parents, coaches and trainers may have relative to banned substances in organized sports.

In addition, GNC has taken the best-selling, clinically proven performance protein of all time, AMP Wheybolic Extreme 60, to a new standard with three brand new, innovative and customized formulas:

  • Amplified Wheybolic Extreme 60 Ripped Formula is GNC’s first ever strength-enhancing thermogenic protein that delivers three times more calorie burn, boosts metabolism and builds strength, customized for athletes seeking to gain lean muscle and definition.
  • Amplified Wheybolic Extreme 60 Power Formula is a breakthrough performance product featuring creatine and fenugreek to support testosterone levels and deliver more anabolic power, proven to increase strength, and designed for athletes targeting maximum gains.
  • Amplified Wheybolic Extreme 60 Platinum Edition is available as a stronger than ever muscle-building formula featuring higher-dose components of glutamine, leucine and more fast-acting hydrolysates.


Givaudan expands flavor capabilities in India


Givaudan, the world’s leading fragrance and flavor company, today formally opened its new Innovation Centre in Mumbai, expanding local capabilities and resources to bring innovative and creative flavor and taste solutions to its customers in India.

For the first time Givaudan’s sensory science, flavor science and foodservice expertise will be available from within India. Food and beverage customers across the sub-continent will benefit from faster access to Givaudan’s world‑leading tools and technical services, including Indian consumer-preferred flavor profiles such as mango, dairy and Indian spices and cooking cues.

Representing an investment of over CHF 3.7 million to meet rising customer demand for Givaudan’s industry‑leading technical services from across the Indian subcontinent; the new Mumbai Flavor Innovation Centre is also the latest demonstration of Givaudan’s ongoing commitment to expanding its creative and technical capabilities in India. Givaudan just completed the expansion of its flavors powder blend capacity at its Daman production facility and is planning a new flavors manufacturing site at Pune.

At the official opening of the facility, Mauricio Graber, president, Flavor Division, said: “Growth in developing markets is one of our strategic pillars and we aim to increase our total sales in these markets to 50 percent by 2015 across all categories. We will achieve this growth by investing in high‑growth markets like India, through superior local talent, capabilities and consumer understanding, together with world‑class infrastructure.

“The expansion of our Mumbai Flavor Innovation Centre enables us to offer sensory science, flavor science and foodservice expertise directly from India for the first time. Together with our in‑depth understanding of the local Indian market, we are able to offer closer collaboration with our customers, creating true consumer‑preferred taste experiences to differentiate their products in the marketplace.”

India is one of over 40 countries in which Givaudan has a presence. In 2012 the company grew its business in developing markets by 13.2 percent in local currencies; it aims to increase its total sales in these markets to 50 percent by 2015 across all categories.

In 2013, further investments will be completed in Asia Pacific with the expansion of new spray drying capabilities in Indonesia and the ground‑breaking of a new savory facility in China.

Cargill buys dietary fiber technology from Fugeia

Cargill buys dietary fiber technology from Fugeia

Cargill’s starches and sweeteners business has completed the purchase of technology and corresponding intellectual property for the extraction and purification of the dietary fibre and antioxidant source of wheat bran from the innovative health and nutrition company FUGEIA. With the agreement, signed on Friday 22 February, FUGEIA‘s proprietary products, permits and technologies become an integral part of Cargill's starches and sweeteners business in Europe.

FUGEIA, a spin-off from the University of Leuven, is an innovation-driven company active in the field of health and nutrition with a focus on digestive health. It has developed a proprietary method for extraction and purification of the fibre and antioxidant source of wheat bran. The resulting product is a neutral smooth tasting product consisting of arabinoxylan-oligosaccharides (AXOS). AXOS is highly soluble in water and can be mixed in any food or beverage product, including dairy and non-dairy beverages, ready-to-eat cereals, cookies and biscuits, bread and pastry, as well as dietary supplements and therapeutics, so delivering the health benefit potential of wheat bran across a range of products.

The acquisition is a natural extension of Cargill’s starches and sweeteners’ strategy to continuously explore new markets and technologies in order to develop the full potential of its products. In addition to starch and starch derivates, Cargill produces a wide range of vegetable proteins and fibres for applications in both the food and the feed industry.

“This is a very important acquisition for our starches and sweeteners business. We believe this technology will become a new product line for developing sustainable solutions that create value for our customers and consumers," says Kathy Fortmann, head of Cargill's starches and sweeteners business in Europe.

Willem Broekaert, cofounder and managing director of Fugeia, commented on the acquisition: “It is very rewarding to see that this technology is now well on its way to reaching the market. We are very pleased that Cargill, a global well-trusted producer and marketer of food ingredients, has recognized the potential of AXOS as an innovative food and feed ingredient. With its global R&D, production, sales, and marketing capabilities, Cargill is very well placed to make AXOS a success.”


No. 1 factor predicted to drive retail sales this year?

No. 1 factor predicted to drive retail sales this year?

We've been predicting it for years. Given the prominence of unhealthy products in the market and their impact on our health, it was only a matter of time before once Dorito-loving, Pepsi guzzling conventional shoppers turned their attention to healthier food products. Well, that time is now according to a recent study conducted by the U.S. Food & Beverage Industry.

The top four trends predicted to impact grocery retail in 2013 are …

  1. Healthy/Nutritious
  2. Organic
  3. Ethnic/International
  4. Private Label Foods

For kicks and giggles I compared these to food trends that shaped 2003. Yes, that really was 10 years ago. These appeared in Food Technology magazine which is published by the Institute of Foods Technologists.  

  1. Adios, Carbs. Remember the South Beach Diet?
  2. Heat and Eat. Ready-to-eat, packaged foods that require no utensils top America's "most wanted" list.
  3. Country Charisma. "Plain American" still tops the list of foods and cooking styles that consumers say they "really" enjoy.
  4. Snacks and Mini Meals. Convenient, ready-to-eat snacks and mini/mobile meals

It's not surprising that our preferences have evolved given today's obesity epidemic and an increasing awareness of how food really impacts how we feel. Remember when gluten free was relatively unheard of?   

What I find most interesting though is how much the above 2013 trends are predicted to impact retail sales. The U.S. Food & Beverage industry is confident store owners will see 13 percent growth in 2013. A focus on health and wellness will be the biggest driver accounting for growth, according to WeiserMazars LLP.  

Considering dollar sale growth was only around 3 to 4 percent in 2012, according to Symphony IRI, such a prediction seems aggressive. So what factors will influence sales?

  1. New Customers (59 percent)
  2. New Products (51 percent)
  3. Increased Selling Prices (40 percent)

We've come a long way in 10 years and, as you know, conventional stores are working to revamp their image as centers for health and wellness. Consider Walgreen's new tagline: "At the Corner of Happy and Healthy" or Rite Aid's Alex the Informacist. But your store likely provides draws these big-box chains never will—an established community, knowledgeable staff and inviting shopping environment. Highlight your strengths to capture today's growing numbers of crossover consumers.

Study shows prenatal DHA leads to healthier babies

A simple, inexpensive nutritional supplement could increase American infants’ birth weight and gestational age closer to those found in other developed countries.

University of Kansas researchers found that the infants of mothers who were given 600 milligrams of the omega-3 fatty acid DHA during pregnancy weighed more at birth and were less likely to be very low birth weight and born before 34 weeks gestation than infants of mothers who were given a placebo, according to a statement from the university. This result greatly strengthens the case for using the dietary supplement during pregnancy, leading to potentially improved neurodevelopment in infants as well as preventing hospitalizations for preterm birth and reducing the associated costs.

“A reduction in early preterm and very low birth weight delivery could have clear clinical and public health significance,” said Susan Carlson, A.J. Rice Professor of Dietetics and Nutrition at the KU Medical Center, who directed the study with John Colombo, KU professor of psychology and director of the Life Span Institute. The study will be published in the April issue of the American Journal of Clinical Nutrition and is available online.

DHA (docosahexaenoic acid) occurs naturally in cell membranes. Infants obtains DHA from their mother in utero and postnatally from human milk. The amount received depends upon the mother’s DHA status. American women typically consume less DHA than women in most of the developed world.

“We believe that supplementing U.S. women with DHA could safely increase mean birth weight and gestational age to numbers that are closer to other developed countries such as Norway and Australia,” said Carlson.

The results are from the first five years of a 10-year, double-blind, randomized controlled trial. Researchers will follow up with the same group of babies to see if DHA supplementation benefits their intelligence. 

Sip champagne with Sabinsa at Engredea

Sip champagne with Sabinsa at Engredea

As Sabinsa Corp. begins to mark the company’s 25th anniversary, customers, colleagues and friends are invited to join them for cake and champagne in booth 310 at Engredea/Expo West at the Anaheim Convention Center in Anaheim, Calif. The traditional celebratory treats will be served on Friday and Saturday, March 8 and 9 between 1 and 3 p.m.

When Dr. Muhammed Majeed started Sabinsa in 1988, he could not have envisioned where specifically that path would lead. Today, Sabinsa and its sister company Sami Labs hold 80 patents worldwide. There are offices across the globe, and one of the most robust R&D organizations the nutraceutical and cosmeceuticals industries have ever seen. Ingredients Sabinsa pioneered have become industry standards, such as garcinia, piperine, coleus and curcumin, winning prestigious awards, and studied at major medical and scientific institutions worldwide. 

“Looking back over the last 25 years there are so many people to whom we are grateful for their support,” said Dr. Muhammed Majeed, Sabinsa founder. “We look forward to thanking them in person throughout this year.”

CCFO discusses standards for fish oil

CCFO discusses standards for fish oil

The Codex Committee on Fats and Oils (CCFO) discussed this month in Malaysia the Proposed Draft Standard for Fish Oils at Step 4 of the Codex procedure.

At the start of the discussion, there was a proposal to limit the application of the standard to fish oils used in food. Although food supplements are regulated as foods in most of the countries in the world, IADSA intervened to request that it is explicitly mentioned in the standard that it applies to food and food supplements to avoid any potential confusion and barriers to trade. The IADSA intervention was supported by a significant number of countries at the meeting and the CCFO finally agreed to include wording to reflect that the standard applies to food and food supplements.

Then when addressing the section on named fish oils and unnamed fish oils, the CCFO agreed that the standard should focus on those that are traded internationally in significant volumes.

Finally, the IADSA concerns on the scientific validity of the fatty acid profiles, as presented in Table 1 of the proposed draft standard as an identifier for named fish oils, were overwhelmingly supported by a large number of countries at the meeting and the CCFO agreed that the values and ranges of the profiles in Table 1 for the named fish oils need to be scientifically validated with robust data as recommended by IADSA.

An electronic working group was established by the CCFO, led by Switzerland, to redraft the proposed draft standard taking into account data on the trade volumes of fish oils, scientific data to set fatty acid profiles as an identification tool of named fish oils and the comments expressed during the meeting on the various sections on the draft standard.

It was also agreed that the working group would meet in person one or two days prior to the next CCFO meeting in 2015 to facilitate the discussion at the plenary.

Jeffrey Bland to keynote AHPA member meeting at Expo West

Jeffrey Bland to keynote AHPA member meeting at Expo West

Internationally lauded natural medicine expert Jeffrey Bland, Ph.D., will deliver the keynote address at the American Herbal Products Association's (AHPA) annual Member Meeting & Breakfast, Thursday, March 7, in conjunction with Natural Products Expo West in Anaheim, Calif.

Bland's presentation, titled "Herbology, Phytopharmacology, and Botanical Medicine: Past, Present, and Future," will explore how the "omics" revolution has yielded breakthrough understanding of bioactive ingredients' complex roles in regulating biological function. Such revelations have boosted knowledge of the adaptogenic properties of botanical products and in turn have prompted the transition from herbology to botanical medicine to phytopharmacology.

The AHPA Member Meeting & Breakfast will take place in the Marquis Center Ballroom at the Anaheim Marriott Hotel. The event kicks off with breakfast at 7:30 a.m.

Attendance is complimentary for one representative of each AHPA member company. Additional member company representatives, as well as nonmembers, can attend for $95 each. To register, visit the AHPA website.

Bland is the founder and president of the nonprofit Personalized Lifestyle Medicine Institute and chairman and CEO of KinDex Therapeutics. From 2000 to 2012, he served as chief medical officer of Metagenics Inc., and was president and CEO of the company's subsidiary, MetaProteomics, from 2006 until last year. Prior to that, Bland cofounded both the Institute for Functional Medicine in Gig Harbor, Wash., in 1991, and Bastyr University of Natural Medicine in Kenmore, Wash., in 1978. He has authored five books on nutritional medicine for healthcare professionals, five books on nutrition and health for consumers, and more than 120 peer-reviewed research papers on nutritional biochemistry.

This year's AHPA Member Meeting & Breakfast is sponsored by Paragon Laboratories, along with AHPA's 2013 annual fund sponsors Grifcon Enterprises, Ryan Turner Specialty, and Tom's of Maine.

Also on the AHPA Member Meeting & Breakfast agenda:

  • Election of AHPA board of trustees
  • Presentation of the 2013 AHPA Awards
  • Legal and regulatory update from AHPA General Counsel Anthony Young
  • An introduction to AHPA's Botanical Safety Handbook, Second Edition
  • An introduction to the AHPA Botanical Authentication Wiki



Brenda Watson gets to the Heart of Perfect Health

Brenda Watson gets to the Heart of Perfect Health

Brenda Watson gets to the Heart of Perfect HealthIn her upcoming PBS show, Heart of Perfect Health: The Startling Truths About Heart Disease And The Power You Hold To Stop It, renowned digestive health expert, Brenda Watson uncovers the root of America’s #1 killer, heart disease, in a hidden condition known as silent inflammation.

Back on air by popular demand after debuting late last year on PBS-TV stations nationwide, the show also drives home the real and accessible solutions we all have to stop silent inflammation and improve heart disease health markers—high cholesterol, high blood pressure and high blood sugar.

According to Watson, "Viewers will be shocked at what is causing their silent inflammation and delighted with the power they hold to turn it around, starting in their own kitchens." We caught up with the star of the show for some insight into her gut-to-heart connection, and "what we can do to reverse the vicious cycle of silent inflammation for good, and avoid becoming another health statistic."

Tune into Heart of Perfect Health March 1–16, 2013, to get the skinny.

newhope360: How will Heart of Perfect Health differ from your last PBS special?

Brenda Watson: My new PBS show Heart of Perfect Health differs from my last PBS show The Road to Perfect Health in that my new show focuses on heart disease and the underlying silent inflammation that comes, in large part, from the gut. I debunk some common myths about heart disease, and talk about the detriments of sugar and the need to eat more fat—omega-3 fat, that is.

The Road to Perfect Health was about how digestive health is related to many different health conditions throughout the body and how optimal gut balance can be achieved with probiotics as a way to have a beneficial impact on such conditions.

newhope360: How are digestive and heart health connected?

BW: Digestive health is the foundation upon which total-body health is built. Everything begins with proper digestion, absorption of nutrients and optimal gut balance. If the gut is out of balance, inflammation increases and so does leaky gut, or an increase in permeability of the intestinal lining. Thus exists a perfect storm that triggers the immune system—up to 80 percent of which resides in the gut—to respond with further inflammation that travels throughout the body. This inflammation is known as silent inflammation, or chronic, low-grade inflammation. You can’t see it or feel it, but it persists under the radar and is known to contribute to most, if not all, chronic disease.

Inflammation is now well-known to be involved in the very initiation and worsening of heart disease. Yet most treatment for heart disease does not address this initial inflammation. By optimizing digestive health through proper diet and nutritional supplementation, we can turn this health crisis around.

newhope360: From an industry standpoint, what do you think are the biggest misconceptions surrounding this topic? What about from a consumer standpoint?

BW: From an industry and consumer standpoint, the biggest misconception about heart disease is that it is caused by high cholesterol, and that eating a low-fat diet (which is a high-sugar diet in disguise) will prevent it. We need to be looking at the vast negative health effects of a high-carbohydrate, low-fat diet. This supposedly healthy diet is fueling our poor health.

Brenda Waton's Heart of Perfect Healthnewhope360: Can people achieve optimal heart health from diet alone or do you think supplements are also necessary?

BW: While it is possible to achieve optimal heart health from diet alone, it is extremely difficult. Even the most diligent people have difficulty eating 35 grams of fiber, 3,000 mg of omega-3, and 15+ billion probiotics daily. Certain supplements—omega-3 fish oil, probiotics and fiber, particularly—are much more convenient to take in supplement form to complement the diet. For people with health challenges, dietary supplements are a great way to increase support of overall and heart health.

newhope360: Which supplements do you recommend for heart health and why?

BW: These four supplements make up the HOPE Formula: High fiber, Omega-3 Oils, Probiotics and Enzymes. They provide foundational digestive and total-body health support. This is the best place to start.

  • I recommend a daily intake of 3,000 mg of omega-3 from a quality, purified fish oil. Fish oil is one of the most well-studied supplements for heart health, recommended by experts the world over.
  • In addition, a fiber supplement is a great way to help you reach 35 grams of fiber daily. High-fiber diets have been linked to heart health in a number of studies. These two nutrients also benefit digestive health, which, as I mentioned, is the foundation upon which total-health is built. That includes heart health.
  • To support digestive health, I recommend a high-potency (15 to 100 billion CFUs daily) probiotic that contains multiple strains of Lactobacillus and Bifidobacterium, the two probiotics most studied for their digestive benefits.
  • Last, I recommend digestive enzymes for optimal digestion and nutrient absorption.

newhope360: What are the top 3 ways retailers can help cater to their customers' heart health?


  1. Retailers should stay educated themselves because there are many actions consumers can take from a natural perspective to support heart health including diet, exercise and the right supplementation regimen, and the retailer is viewed as a reliable source for this information.
  2. Once retailers are informed properly, they can choose to disseminate credible and reliable literature like books, brochure, guides, etc. and information through lectures or events to their customers.
  3. They can also put up heart health end cap or other such displays at key times of the year to bring  attention to heart health to display products that support heart health.