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Complete Nutrition debuts Immune Stix with Wellmune

Complete Nutrition debuts Immune Stix with Wellmune

Complete Nutrition, one of the fastest-growing franchises in the health and wellness industry, has launched Immune Stix™, which combines the immune boosting benefits of Wellmune® with the on-the-go convenience of a tasty soft chew.

A natural yeast beta-glucan, Wellmune is a functional food, beverage and supplement ingredient clinically proven to help strengthen the immune system, making it easier for consumers to be well and stay well. Wellmune was tapped to be the key ingredient in Immune Stix because of its unmatched peer-reviewed clinical research that demonstrates Wellmune’s immune health benefits across a broad range of consumers.

“Immune Stix was developed to provide our customers the most advanced immune health possible, which is the foundation of wellness,” said Peter Leighton, vice president of product strategy at Complete Nutrition. “Delivering Wellmune’s powerful immune benefits in a delicious soft chew creates a convenient product to help consumers to stay healthy so they don’t miss out on daily activities such as work or school.”  

A study published in The Journal of Applied Research demonstrates that Wellmune reduced the incidence of fever and eliminated the need for participants to miss work or school. For example, the Wellmune group missed zero days of work or school during the 90-day study while the control group missed an average of 1.38 days per subject (or the equivalent of 5.5 days annually). The Wellmune group also reported an increase in general health, including energy and emotional well-being. These results were statistically significant.

“We continue to see strong consumer demand for immune health products backed by credible science,” said Richard G. Mueller, Biothera chief executive officer. “We are thrilled that Complete Nutrition has selected Wellmune for Immune Stix chews to deliver the health benefits consumers want in a product with mass appeal.”

Each individually wrapped Immune Stix chew contains a clinically tested efficacious 250mg serving of Wellmune. The product is available in Blood Orange flavor with a suggested retail price of $4.99 and can be purchased in Complete Nutrition stores nationwide and online. For more information about Immune Stix, visit


Non-GMO canola oil debuts at Engredea

Non-GMO canola oil debuts at Engredea

A Non-GMO Project Verified, kosher-certified cold-pressed canola oil produced in Canada makes its debut at the 2015 Engredea trade show. North Prairie Gold Canadian Canola is a minimally processed oil made from certified canola seed using non-GMO varieties and grown in the world’s premier microclimate for canola. The canola is grown by a group of Canadian prairie farmers on family farms located within a 120-mile radius of their own oil crushing facility in Saskatoon. The rich soil, cooler temperatures, clean air, and pure rainwater of Saskatchewan produce the nutrient-rich seeds required for this superior canola oil.

North Prairie Gold undergoes a single expeller cold-pressing process to create the highest quality artisan oil without being refined. The cold press technology adheres to European standards that assure the oil never exceeds temperatures above 50°F/10°C. This traditional method results in the light nutty flavor and natural amber color of premium North Prairie Gold.

Because our extra-virgin canola oil undergoes this simplified pressing, its nutrients are preserved. According to U.S. Food and Drug Administration labeling standards, North Prairie Gold is an excellent source of antioxidant vitamin E and provides 34.5 grams of omega-3 fatty acids and 63 grams of omega-6 fatty acids per 15 ml serving (1 tbsp.) per serving—more nutrients than most refined canola oils. 

North Prairie Gold is available in 500 ml (16.9 fl. oz.) and 250 ml bottles, 12 per case. To order, visit the website at or contact Rick Pender, North Prairie Gold Canadian Canola is a product of Virtex Farm Foods.


2015 Delicious Living Supplement Award Winners

You’re standing in the store, staring at rows and rows of supplement bottles, hoping for answers but daunted by all that itty-bitty print on all those complex-looking labels. Which nutrients might help your foggy brain? What should you try if you just found out you need to watch your blood sugar? And what can you give the kids that they won’t spit out?

Take a deep breath: We’ve done the work for you, sorting through the latest and greatest to choose our 2015 Supplement Awards winners and finalists. 

New research reveals how NEM works

New research reveals how NEM works

Stratum Nutrition announces newly published support for NEM®, manufactured by partner ESM Technologies, evaluating the effects of various manufacturing methods for eggshell membrane products. Researchers at ESM Technologies feel this new information provides additional insights into the mechanism of action for their NEM brand eggshell membrane ingredient for joint health. 

In collaboration with the Jordan Valley Innovation Center within Missouri State University, the scientists evaluated three different hydrolyzates of eggshell membrane (fermentation, enzymatic, or chemical) in cell cultures of two different types of human immune cells. All three hydrolyzates were found to activate the gene transcription factor NF-kB, although the chemical hydrolyzate was about 10-fold less effective versus the fermentation and enzymatic hydrolyzates. NF-kB plays a fundamental role in the functioning of the immune system and occurs very early in the inflammatory cascade.

“It’s always rewarding to gain insight into the observed efficacy of one of our ingredients through fundamental research, particularly when this leads to the potential for new intellectual property,” commented Dr. Kevin J. Ruff, director of scientific and regulatory affairs for ESM Technologies, the manufacturer of NEM. The results of these studies were published in the February issue of the Journal of Inflammation Research.

This study, along with additional published studies, show further substantiation for NEM supporting a healthy inflammatory response. For more information on this new published data, please contact Dr. Kevin Ruff at


Prakruti Products launches

Prakruti Products launches

Prakruti Products, India, has launched, a website dedicated to offer phytochemicals to herbal research laboratories, pharmaceutical companies, international research labs and quality control labs.

“Department of Scientific and Industrial Research (Government of India) approved R&D lab of Prakruti Products, isolated and characterized these phytochemicals by using spectroscopic methods like infrared, mass-spectroscopy and nuclear magnetic resonance techniques” said Dr Shiv, director - technical, Prakruti Products.

“We hope that website helps visitors and researchers to understand extensive range of reference phyto standards offered and we're always excited to bring additional offerings to the natural products industry,” said Mr. Shetty, MD, of Prakruti Products. 


AIDP launches PreticX prebiotic ingredient

AIDP launches PreticX prebiotic ingredient

AIDP Inc. is entering the booming digestive health market with a new prebiotic ingredient, PreticX™, a result of its partnership with Life Bridge International, an international company specializing in diabetic-friendly/low-calorie sweeteners, and manufactured by Shandong Longlive Bio-technology Co Ltd.

PreticX is a GRAS certified and Non-GMO verified prebiotic that has been shown in clinical studies to significantly increase the proliferation of bifidobacterium in both low and high doses. PreticX is classified as a prebiotic, and is a non-GMO corn-derived form of oligosaccharides called xylooligosaccharides or XOS, comprising a group of polysaccharides called xylans. Xylans are common constituents of plant cell walls based on xylose, a pentose sugar.

The prevailing benefit of PreticX is that, contrary to probiotics, it is highly stable (does not require refrigeration), and can be used in food and beverage. Comparing to other prebiotics, it can be used in small doses and thus reduces the chance of bloating.

According to research firm Markets and Markets, The U.S. Digestive Health Ingredients market has been segmented into prebiotics, probiotics and enzymes. The market is in the growth stage and is currently valued to be $265.9 million. It is expected to grow to $495.3 million in 2015 at a compound annual growth rate (CAGR) of 13.2 percent. The report states that the market dynamics and trends are very different among the three segments. Prebiotics and probiotics are growing at double-digit growth, and prebiotics is the largest revenue-generating ingredient among the three major segments.

AIDP, which has had great success with ingredients for cognitive health (Magtein™), joint health (KoACT®) and an impressive portfolio of protein ingredients, has been eyeing the digestive health segment as a natural next step in expanding its business, but was careful to examine where the market potential was in the vast array of digestive health products already on the market.

“Digestive health is a huge market, and wanted to enter with a strong ingredient, backed by solid science from a reputable manufacturer,” says Kathy Lund, vice president of marketing and new business development at AIDP Inc. “We see the potential in digestive health and particularly prebiotics. We think the benefits of XOS, and consequently PreticX, will provide a stand-alone platform for this ingredient.”

AIDP invites Expo West attendees to visit booth #183 for samples of PreticX and other AIDP ingredients

Biomic Sciences launches new category of gut health supplements

Biomic Sciences launches new category of gut health supplements

RESTORE™, a scientifically developed plant-derived mineral supplement for gut health from Biomic Sciences LLC, is relaunching at Expo West. RESTORE, previously under the New Earth Dynamics name, won a NEXTY award after Expo East 2014. The company is exhibiting at Booth #6610 in Anaheim.

The relaunch of RESTORE marks a category shift in gut health supplements. According to market research, the digestive health category, comprised of probiotics, prebiotics and enzymes, has been experiencing exponential growth in the past five years, and is expected to grow an additional 13.2 percent in 2015, from $265.9 million to $495.3 million. The premise behind RESTORE is that, with proper support, the body can build its own healing mechanism, rather than relying on supplements that simply add something considered to be missing in the diet.

RESTORE is a daily liquid supplement designed to support the protection of the entire gastrointestinal (GI) tract against damage caused by agricultural herbicides, antibiotics, GMOs, gluten and food-borne toxins by helping to create an environment where between 20,000 and 30,000 different strains of good gut bacteria thrive. Most probiotics on the market only contain less than 24 different strains of good gut bacteria.

“Seventy percent of our immune system antibody protection lies in our intestinal tract,” says Zach Bush, MD, cofounder of Biomic Sciences and RESTORE, and a triple board-certified physician with certifications in internal medicine, endocrinology and metabolism, as well as hospice care. “Without gut health, we cannot be truly healthy. Through many years of research and development, we feel that we’ve uncovered the first digestive health supplement that truly supports the body’s own healing defenses.”

RESTORE was developed by scientists trained at some of the most prestigious universities in the country, such as the University of Virginia, Duke University and the Johns Hopkins School of Public Health. RESTORE has numerous wellness benefits:

  • Works to support the healthy digestion of proteins found in certain cereal grains
  • Creates a firewall against toxins entering the gut wall that can lead to adverse health conditions
  • Creates an environment for beneficial gut bacteria to flourish, supporting overall health and wellness

Because most Americans eat a diet loaded with highly processed foods, over time the intestinal wall becomes perforated, allowing toxins to leak from the gut into the bloodstream and wreaking havoc with the health of the body. Through state-of-the-art scientific studies conducted at prestigious universities and compelling anecdotal evidence from people who use RESTORE, data suggest that by keeping the gut healthy and functioning optimally, one can block gut sensitivity to gluten and other damaging chemicals and address a host of GI issues. In short, RESTORE nurtures the body’s protective membranes in the gut and in the blood-brain barrier, enabling them to work, to keep the body healthy.

RESTORE, for general health, is designed to be taken three times a day, at least 30 minutes before meals. The supplement builds the front line of protection in the gut; it naturally promotes the growth of the 20,000 to 30,000 strains of good gut bacteria the body needs. Testimonials report that one can feel RESTORE working, soothing and relaxing the gut, sometimes within 20 minutes of taking the first teaspoon.


AHPA launches online resource center to address flawed DNA testing

AHPA launches online resource center to address flawed DNA testing

The American Herbal Products Association (AHPA) has developed an online resource center to provide accurate information about New York State Attorney General Eric Schneiderman's actions against herbal product marketers based solely on DNA barcode testing. These actions came on Feb. 3 in the form of cease and desist letters to four large retailers, demanding they remove certain herbal supplements from their New York stores. The Attorney General alleges that these products did not contain the herb listed on the label or contained botanical ingredients that were not listed on the label. 

Unfortunately, Attorney General Schneiderman's allegations have been unquestioningly repeated by media even though DNA barcode testing has limited applicability for accurately identifying herbs and herbal products, especially for herbal extracts. And in the meantime, the Attorney General has challenged these retailers to provide him with detailed information about ingredients and quality control for every herbal supplement sold in New York and has solicited extensive production records from four supplement manufacturers.

AHPA is working in various ways to correct the inaccurate information sparked by New York Attorney General Schneiderman and is providing tools to facilitate an informed, unified response. AHPA's online resource center will help the industry respond to inaccurate media reports, assists retailers with questions from consumers and aid policymakers by promoting accurate information. 

The online resource center provides: 

  • Talking points to refute inaccurate information
  • A letter to the editor template to help members respond to media
  • Quotes from experts in the field
  • Links to media who question the validity of NY AG's DNA testing
  • Industry groups responses to the validity of NY AG's DNA testing 
  • AHPA's on the record responses 

AHPA will continue to update this online resource center as the investigation evolves. If you require assistance responding to media in your area, please contact AHPA Director of Communications Haley Chitty at


Natural Foods Merchandiser

Entrepreneurial success stories

Leaders in the natural products industry

Koel Thomae, co-founder of Noosa Yoghurt

Colorado-based Noosa Yoghurt took delicious, sweet inspiration from Noosa, Australia, to create a unique niche in the crowded dairy case. Behind this success and “Aussie culture” is Koel Thomae, co-founder and executive vice president of sales. Noosa had humble beginnings in 2010, but with Thomae’s leadership and tenacity, the popular product can now be found across the United States. Recently, Noosa’s success even caught the interest of high-profile investment firm Advent International, which acquired the yogurt company in November 2014. To learn more about Thomae’s road to success and experience working in the natural products industry, we asked her a few questions.

Full story on the NEXT Accelerator

Jeff Church, CEO and co-founder of Suja Juice 

We asked Jeff Church about the early challenges that went into making his company a success story. Suja has become one of the fastest-growing organic juice brands ever, but just a few years ago its co-founders were hand-delivering Igloo coolers full of the cold-pressed juice to local customers without a name or scalable business model. Cold-pressed juice is unpasteurized to preserve nutrients and normally only has a three- to four-day shelf life. Jeff discovered high-pressure processing (HPP), a method of killing pathogens without heat, which extends the shelf life of cold-pressed juice tenfold without altering its taste. 

Full story on the NEXT Accelerator

Courtney Nichols Gould, co-founder and co-CEO of SmartyPants Vitamins

Courtney Nichols Gould is committed to family, friendship and the world. With this inspiration and an “I’m not kidding around” attitude, Nichols Gould is taking an underserved part of the supplements market by storm. We caught up with the co-founder and co-CEO of SmartyPants Vitamins to learn more about her company and how she found success in the natural products industry.

Full story on the NEXT Accelerator

Josh and Christi Skow, founders of Canyon Bakehouse

From dealing with a celiac diagnosis to building a booming food business, Josh and Christi Skow have been dauntless in their efforts to found Canyon Bakehouse. Whether you’re a fan of their gluten-free offerings or you’re looking for entrepreneurial inspiration, this dynamic duo’s story will feed your need.

Full story on the NEXT Accelerator

Vincent Kitirattragarn, founder of Dang Foods

What’s trending in natural foods? Coconut chips. Leading the charge in this category is Vincent Kitirattragarn. He once enjoyed a family recipe from Bangkok that included tasty toasted coconut and couldn’t get enough. Today, his company, Dang Foods, makes award-winning, non-GMO, gluten-free coconut chips with recipes inspired by his mother’s cooking. Here’s the inside scoop on this intrepid entrepreneur who took healthy family food and made it a popular snack.

Full story on the NEXT Accelerator

Celiac sufferers’ newest friends: Hookworms?

The good news: Australian researchers may have figured out a way people with celiac disease can relish the joys of gluten. The bad news: It involves hookworms—live ones, wriggling around in their bellies.

But for many with celiac disease the prospect of playing host to a bunch of worms is far less disgusting than a life without pasta.

Researchers at James Cook University ran a small, year-long study during which a dozen participants with celiac disease were infected with 20 Necator americanus (hookworm) larvae. Subjects were fed increasing amounts of gluten, beginning with one-tenth of a gram daily (a two-centimeter piece of spaghetti), gradually increasing to three grams (75 spaghetti strands).

“By the end of the trial, with worms on board, the trial subjects were eating the equivalent of a medium-sized bowl of spaghetti, with no ill effects,” James Cook University (JCU) immunologist Paul Giacomin said in a university release. “That’s a meal that would usually trigger a debilitating inflammatory response, leaving a celiac patient suffering symptoms like diarrhea, cramps and vomiting.”

The scientists think the hookworms’ inflammation-fighting power comes from proteins they secrete. They’re investigating those molecules for further research, hoping to develop a new treatment for inflammation—one that does not squirm around—to help the increasing population of celiac sufferers.

“This trial has confirmed hookworms as our choice of parasite for clinical applications,” Alex Loukas, head of the Centre for Biodiscovery and Molecular Development of Therapeutics at JCU, and joint principal investigator of the study said in the release. “But despite our growing fondness for them, we do acknowledge that a protein pill will have broader market appeal than a dose of worms.”

The study subjects found their new, squirmy friends quite appealing, however. All of them rejected the researchers’ offer of drugs that would eliminate the hookworms.

The findings were published in the Journal of Allergy and Clinical Immunology and noted on