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[email protected]: Seniors focus on products that support healthy aging | COVID-19 prompts high-end CPG purchases

Getty Images senior citizen cooking healthy food

As senior citizen demographic grows, CPG companies take note

United Nations data shows that there are more people over 65 years of age than under five globally for the first time since 2018. And COVID-19 has prompted members of this demographic to purchase products that support healthy aging in droves. Companies like Nestle and Danone have already launched products targeted toward this demographic in various global markets, like a powdered milk drink that purportedly enhances mobility during aging. The Food Institute notes that older people tend to be less adventurous when it comes to the food on their plates (no Beyond Meat, thank you very much); they also would rather avoid taking pills or injections to get the benefits of certain food-derived nutrients. 

COVID-19 lockdowns spur shift to high-end liquor

Americans are spending more on liquor than they have in 40 years, which has helped distillers post strong sales despite bar closures from coast to coast. Sales of ready-to-drink cocktails in particular skyrocketed 39%, which executives say was a result of at-home entertaining, new product launches and a desire for convenience. And shoppers are actually reaching for premium goods across the board; research firm IRI found that pricier household cleaners, candles, spaghetti and paper towels are all doing very well at retail. Head to The Wall Street Journal for more details.

Biden moves to give low-income families more money to buy food

A new policy released by the Biden administration will help food-insecure families with young children obtain more federal aid through the Supplemental Nutrition Assistance Program. The move signals a shift in ideology over at USDA. As Politico puts it, "the mandate is more to err on the side of getting more aid out quickly to as many low-income households as possible, even if it means inadvertently including some kids who are doing in-person learning." However, just nine states so far have been approved to restart paying out P-EBT benefits. 

Organic industry, from big to small, sees boom in sales during pandemic

For most organic producers, 2020 was a record sales year. Most attribute this to consumers' renewed interest in local food systems and boosting their health through nutrition. Big players like Organic Valley (which struggled financially from 2017-19) have even had to readjust their profit goals thanks to outsize demand. But whether the industry can sustain the momentum of this sales boom in 2021 is unclear; economic turbulence could drive shoppers to opt for less-costly produce and products. AgWeek reports.

New study suggests Indigenous practices can help revitalize Pacific salmon fisheries

A team of Indigenous leaders and conservation scientists are proving that fishing methods used for millennia before the arrival of Europeans can foster biodiversity and help protect salmon fisheries from the complex harms of climate change. If managers adopt these time-tested practices, in addition to decentralizing salmon management decisions with climate resiliency in mind, they stand a chance at replenishing the ecosystem. Phys has the full story.


Nominations open for NBJ 2020 Business Achievement Awards


Nominations the 2020 NBJ Business Achievement Awards have closed. Thank you very much for your interest.

Winners will appear in NBJ’s Annual Awards Issue, and those companies and individuals will be invited to accept their awards at the NBJ Summit.


  • Management Achievement 
  • Efforts on Behalf of the Industry
  • Mission & Philanthropy
  • Stewardship and Sustainability
  • Supply Chain Transparency
  • Science & Innovation
  • Education
  • Leadership & Growth Award: Emerging Brand (<$15M)
  • Leadership & Growth Award: Scaling Brand (~$15–$75M)
  • Leadership & Growth Award: Established Brand (>$75M)

You may nominate your own company and make more than one nomination. Check out last year’s winners in the May 2020 Issue of Nutrition Business Journal.

We are looking for a written testimonial of no more than 300 words explaining why you believe this company, person or product should receive a specific NBJ award. The more detailed you can be in your nominations, the easier it will be for our advisory board to pick the winners. Nominations should describe such distinguishing achievements as:

  • A company’s revenue growth, profitability gains or turnaround.
  • The science and technology backing new nutrition products.
  • A company’s successful entry into new sales channels, market segments or geographic areas.
  • Noteworthy management initiatives.
  • Successful consumer education initiatives.
  • Diversification, acquisition or integration achievements.
  • Commitment to sustainability and stewardship in the supply chain, including environmental and social concerns.

Thank you in advance for your participation in NBJ’s Business Achievement Awards process. We wouldn’t be able to provide these industry awards without your input.

Nominations the 2020 NBJ Business Achievement Awards have closed. Thank you very much for your interest.

New Hope Network announces promotion of Carlotta Mast to senior vice president and market leader

Carlotta Mast New Hope Network

Informa Markets’ New Hope Network announces that Carlotta Mast has been promoted to lead the business, which has the mission of bringing more health to more people by growing the natural and organic products market. Carlotta is stepping into this role following the departure of Fred Linder in December 2020 and the impending retirement of Scott Owen.

Previously, Carlotta served as the head of content and insights for Informa Markets’ Health and Nutrition group, which includes New Hope Network; during her 13 years with the company, she has led the Nutrition Business Journal, NBJ Summit, Natural Foods Merchandiser, Nutrition Capital Network, Esca Bona and portfolios.

A passionate natural and organic products industry advocate, Carlotta serves on numerous industry boards, including Naturally Boulder, Naturally Bay Area and the Naturally Network; the Climate Collaborative; Organic Voices and GRO Organic, two industry initiatives designed to fuel growth of the organic products industry; and the Supplement Online Wellness Library, an effort launched by the Council for Responsible Nutrition to support a responsible and transparent dietary supplement industry. A co-founder of the J.E.D.I Collaborative, Carlotta is active in industry efforts to foster greater justice, equity, diversity and inclusion and center marginalized communities within the natural and organic products ecosystem.                                     

Carlotta is a frequent speaker at natural products industry events and conferences and has been interviewed about natural products industry trends and market performance by The New York Times, NPR, ABC News and other media outlets. In 2013 she co-founded a paleo snack company called Wholly Bites, which was sold to 1908 Brands in 2016 and is now marketed under the Thrive Tribe brand.

“New Hope Network is fortunate to have Carlotta stepping into this leadership role,” said Scott Owen, executive vice president of Informa Markets Health and Nutrition, North America. “Carlotta has the understanding, the heart, the passion and the experience to lead the New Hope brands into the future. While no leader can go it alone, the leadership team at New Hope is the perfect complement to Carlotta’s leadership style and will help the business drive long-term success.”

Along with Carlotta, the New Hope Network leadership team includes: Lacey Gautier, events management; Elliot Howell, sales; Scott Sherpe, marketing and marketing services; Jessica Rubino, digital and event content and content marketing; Eric Pierce, content, data and insights; Michelle Zerbib, standards; and Mike Dovbish, Nutrition Capital Network.

Says Carlotta: “Finding the natural and organic products industry and New Hope Network was like finding my home, and I’m honored to be leading this organization alongside a passionate and talented team. We have a strong foundation off of which to build while also evolving our business to meet the changing needs of the industry, all with an eye toward our mission of bringing more health to more people and supporting the natural and organic community to drive positive change for people and planet.”