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Articles from 2011 In March

Dr. Greene wants moms and dads to stop with the white cereal

Dr. Greene wants moms and dads to stop with the white cereal

It's a momentous occasion in the life of a child:

With cameras rolling and parents nervously looking on, they stare wide-eyed at the tiny spoon, trustingly open wide and prepare their virgin taste buds for the first bite of solid food.

And what do we feed them? A concentrated, unhealthy, refined carbohydrate.

"They call it rice cereal, but it is processed white flour—about the same, metabolically as starting our babies off with a spoonful of sugar," says Dr. Alan Greene, a pediatrician and faculty member at Stanford University School of Medicine. "No wonder we have an obesity epidemic."

The concept seems almost too obvious: Could parents, by blindly following a decades-old tradition, risk setting their kids up for a lifetime of unhealthy cravings?

Greene is not one for hyperbole, and is quick to note that A) it takes more than one bite (most kids get the bulk of their carbs in the first year from processed white flour); and B) other factors certainly play into childhood obesity. But when it gets right down to it: Yes, he says. If moms and dads across America swapped junior's white rice cereal for a smashed banana or whole grain porridge, it could have a profound impact.

He's so convinced that he recently launched a wholly unfunded, grassroots campaign called "White Out" and is now touring the country trying to convince retailers, doctors and government agencies to ditch the rice cereal for good.

He explains that babies have both a wild curiosity about food (ever try to keep a six-month old from putting rocks in her mouth?) and a tendency to quickly imprint on things. "When a baby is exposed to a food 6 to 10 times in a relaxed environment, they are likely to form a lasting connection to that food." But once toddlerhood kicks in, the reverse is true: As an evolutionary throw-back designed to keep newly walking humans from poisoning themselves, toddlers tend to viscerally fear new food until age 3 or 4.

Essentially, we have a small window of opportunity to expose babies to a healthy variety of options in those first critical months of eating solids, and we are hopelessly blowing it.

How did we get here? We could blame well-meaning grandparents who insist that white rice cereal helps little ones sleep and that without it they won't get enough iron (both myths, according to Green). Or perhaps we can blame the brilliant ad men of the 1950s who convinced moms that white rice cereal was nearly as indispensable as diapers.

But Green has no time to point fingers. He's on a mission, promoting a simple step that could have huge consequences.

You don't come across those every day.

I wish him luck.

Natural Foods Merchandiser

What practices make your store green?

Marcia Collins, co-owner of Good News Natural Foods in Dover, Del.

For our recycling contest from February until Earth Day, we’ll keep a running total of how much our customers recycle. The person with the most recycled items wins a gift certificate to the store.

Rich Packman, project manager at Nature’s Food Patch in Clearwater, Fla.

Since 2001, Nature’s Food Patch has been following the Good Organic Retailing Practices established by the Organic Trade Association. We will be refining and documenting those practices, and in the next three to nine months, we hope to be issued organic store certification. 

Cheryl Cohen, owner of Village Nutritionin Hot Springs Village, Ark.

When we first opened, the community offered limited recycling. They wouldn’t take colored plastic and certain metals, and they recently stopped picking up recycling altogether. We are limited in the store, but we do ask people to take their items to the
recycling plant.  


Betsy Perkins, manager of Amazing Grains in Grand Forks, N.D.

In addition to the obvious green practices (selling organic foods, recycled paper products and food from bulk bins), we collect used egg cartons for our egg suppliers and reuse grocery bags that our customers bring us.  We also compost our kitchen waste and spoiled produce.

Nestlé opens hypoallergenic infant formula factory in Germany

The new 23,000 square-metre factory now doubles its production of Nestlé HA infant formula under brands such as Nestlé Alete and Nestlé Beba.

Nestlé opened a new EUR 117 million (over CHF 149 million) factory in Germany dedicated to producing hypoallergenic (HA) infant formula.

As an extension of the Company’s 106 year old Biessenhofen factory site, the Nestlé Nutrition infant formula factory is one of the world’s largest and most modern facilities producing hypoallergenic—or allergy risk reducing—infant formula.

The new 23,000 square-metre factory now doubles its production of Nestlé HA infant formula under brands such as Nestlé Alete and Nestlé Beba.

Taking two years to be completed, the new factory includes a 23 metre-high ‘spray tower’ that encompasses state-of-the-art technology to produce the HA infant formula. 

The site also includes thermal insulation and a new cooling system to promote efficient use of energy and water—illustrating Nestlé’s commitment to environmental sustainability.

The factory was officially opened by Werner Bauer, Nestlé’s Executive Vice President and Chief Technology Officer; Nandu Nandkishore, Deputy Executive Vice President and Head of Nestlé Nutrition; and Gerhard Berssenbrügge, Chief Executive Officer of Nestlé Germany.

Nestlé recommends breastfeeding as breast milk is the most nutritionally sound first food for babies, helping to protect them from allergies. But for babies who cannot be breast-fed, Nestlé HA infant formula is a clinically proven way to significantly reduce the risk of developing allergic reactions.

Horst Seehofer, Bavarian Prime Minister; and Gerd Müller, Secretary of State Federal Ministry of Food, Agriculture and Consumer Protection, also attended the event.

In partnership with the Nestlé Research Center in Lausanne, the Product and Technology Centre (PTC) in Konolfingen, the HA production centre in Biessenhofen, and other external collaborations; HA infant formula has been produced at the Biessenhofen factory site since 1987.

Speaking at a press conference to commemorate the opening, Mr Bauer emphasised Nestlé’s lead in innovation and said, “We celebrate not only the factory opening, but also the 25th year in the fight against the risk of allergy in non-breastfed infants by Nestlé's hypoallergenic infant formula.”

He added, “Biessenhofen has a special place in our history, as well as in our research and development.  Right from the beginning, since 1905, Biessenhofen was responsible for manufacturing nutritional products.”

Nestlé recommends breastfeeding as breast milk is the most nutritionally sound first food for babies, helping to protect them from allergies.  But for babies who cannot be breast-fed, Nestlé HA infant formula is a clinically proven way to significantly reduce the risk of developing allergic reactions.

Driven by Nestlé’s Research and Development, HA infant formula is based on 100% whey protein, which is hydrolyzed—or broken down—to reduce the allergenicity of protein found in cow’s milk.

In only moderately breaking down the allergenicity of the protein, Nestlé HA infant formula simultaneously allows to gently introduce a so-called oral tolerance to food allergies and provides a pleasant taste for babies.

Mr Nandkishore stressed that the new factory marks a key milestone in Nestlé’s long-term investment in the area, while also highlighting Nestlé Nutrition’s vision. 

He said, “We can meet growing consumer demand for products with tangible health benefits in over 80 countries across the world; while playing a vital role converting our innovative research into state-of-the-art production, and giving Nestlé Nutrition a competitive advantage in the market-place.

“Biessenhofen also plays an important part in our overall mission of applying science-based nutrition to meet consumer needs and helping them live longer and healthier, while contributing to the significant role we play at Nestlé Nutrition in terms of Nestlé’s overall Nutrition, Health and Wellness mission.”

The Biessenhofen factory site—one of three Nestlé factories worldwide that produces HA infant formula—also produces products such as infant cereals, infant specialties, healthcare products for adults under the brands Alete, Sinlac, or Clinutren, but also products like Thomy and Nescafé Xpress. The factory site exports to over 80 countries and employs around 640 people.

New Hope 360 Blog

Wake up, FDA: Artificial colors are bad for kids

After examining the link between food coloring and hyperactivity, the Food and Drug Administration narrowly voted against recommending warning labels on products that contain artificial colors. The panel found insufficient evidence to support the link between food colors and hyperactivity in children. Really?  Hmmm …  

I'm not a parent, but the connection seems pretty obvious to me. Growing up, when babysitting my younger sisters, I knew never to give them any brightly colored candy—ever. In my neighborhood this was a hard and fast rule that every babysitter knew. Then, we attributed the tantrums and hissy fits that usually resulted after an un-thwarted candy binge to an overload on sugar. While too much sugar is clearly not a good thing, these breakdowns rarely occurred when my sisters had one too many homemade cookies or brownies. Now with more research linking artificial dyes to undesirable behavior, I've had several friends put the theory to the test in the own homes. Usually, after cutting synthetic food colors out of their kids diets, behavior improves rapidly.  

I'm not expecting the FDA to change policy based on anecdotal evidence. But, what about the highly-respected trials conducted in 2007 by the University of Southhampton in the UK which suggested a link between six food dyes (all used here in the U.S.) and hyperactivity in children? European Parliament determined there was enough of a connection to require the label," may have an effect on activity and attention in children,” on products with these dyes.

Is it too much to ask that the FDA suggest the same action here in the U.S.? There are nine petroleum-based dyes on the market that have been approved for the use in food by the agency. Many people believe if something is FDA approved, it must be safe. If there's even a shadow of doubt about the safety of a product, shouldn't the FDA require companies to suggest so? Perhaps then manufacturers would have an incentive to look for natural alternatives. 

Gary Hirshberg: Preserve our right to non-GMO food

Gary Hirshberg, the founder and CEO of Stonyfield Farm, speaks to about the need for a citizens' effort aimed at stopping the unrestricted use of genetically engineered crops. Says Hirshberg, “The message that we have to get out there is that when [genetically engineered] crops are allowed to go unrestricted and they start to contaminate our organic supplies, there won’t be an organic anymore.”

Monte Bene introduces low fat vodka pasta sauce

Monte Bene has launched a new Low Fat Vodka Pasta Sauce.  A ½-cup serving has only 50 calories.   Monte Bene pasta sauce

Neil Fusco, Chef|Owner of Cucina Antica Foods Corp., said he constantly strives to innovate by offering new, healthier options to the company’s lineup of ‘Farm Fresh’ pasta sauces.

“With our new Low Fat Vodka Pasta Sauce we wanted to give consumers a good start to a healthy dish,” Fusco said.  “Our Monte Bene consumers now have a vodka sauce, which tastes great but with less fat.  We believe simple is better.  You don’t have to add anything to the sauce—the flavor is there.” 

Like all Monte Bene Farm Fresh pasta sauces, the Low Fat Vodka Pasta Sauce contains no added sugars, preservative and additive-free, and gluten free.  The suggested retail price for the 24 oz. sauce is $4.99-$5.99.

Monte Bene creates delicious, all natural and gluten free pasta sauces to go with any pasta choice.  The additional pasta sauces offered in the product line include: Garlic Marinara, Spicy Marinara and Tomato Basil.  Monte Bene sets itself apart from its competitors by the tomatoes used in its products.  The tomatoes are directly sourced from farmers in New Jersey, which makes the sauces ‘Farm Fresh.’ 

Monte Bene:

Cucina Antica Foods Corp. is a family owned and operated company located in Westchester County, New York.  For more than 10 years, Cucina Antica Foods has provided families with all natural, fresh sauces.  The Monte Bene brand was introduced in 2009 and is sold at mainstream grocery and specialty food stores across the US.  For more information, please visit

BENEO plant gains International Food Standard certification

BENEO has announced that its plant in Pemuco, Chile, has been awarded its first International Food Standard (IFS) certification, with an impressive score of 99.36%.

The IFS certification, recognized by the Global Food Safety Initiative, supports BENEO's goal to become the preferred partner of choice for functional ingredients customers.

BENEO's plants in Belgium, Germany and Chile are each audited on a yearly basis; this year, all received their highest scores to date. BENEO plants in Oreye and Offstein also received impressively high scores, with Oreye rated at 97% and Offstein at 99.89%.

BENEO is dedicated to high quality standards and strives to achieve continuous improvement in all fields in order to offer the best possible service to customers.

Dr. Matthias Moser, Member of the Executive Board, is very pleased by BENEO's constant high standards: "We are delighted to see that already, after its first audit, our plant in Pemuco has proven its high quality standard with such excellent scores. Its IFS certification shows once again that BENEO plants fulfill the highest of standards all over the world -- an important signal to our customers."

For further information on BENEO and its ingredients, please visit:

The BENEO product portfolio consists of functional ingredients with nutritional and technical advantages, derived from chicory roots, beet sugar, rice and wheat. BENEO is the ideal partner to help improve the health (weight management, energy for mental & physical performance, digestive, bone and dental health), taste, texture and nutritional value (fat and sugar replacement/fiber enrichment) of a product. Through a unique chain of expertise, including the BENEO-Institute, BENEO actively supports (industry partners in) the development of more balanced and healthy food products. BENEO is a division of the Südzucker Group, employs almost 900 people and has production units in Belgium, Chile, Germany and Italy.

elete launches CitriLyte Add-In electrolyte concentrate for drinks

elete electrolytes™announced the launch of elete CitriLyte Add-In™ to its line up, which is available March 30, 2011. elete CitriLyte Add-Inis a patent-pending electrolyte concentrate formulated to help individuals stay hydrated, support muscle function, heat tolerance, energy conversion, and replace a complete balance of electrolytes lost in sweat and during exertion without calories, sugars, or artificial ingredients. It also contains zinc and citric acid, which participate in the Krebs cycle (also known as the Citric Acid cycle), for energy conversion. elete CitriLyte Add-In is more efficient than water alone, is less expensive, and requires less clean up than sports drinks.

“We are very excited to release the new elete CitriLyte Add-In as it is the culmination of a product development effort that has spanned more than seven years,” said Val John Anderson, Director of Sales and Marketing for elete. “Our plan was to introduce this product in late spring to a limited number of markets, but those who have already had a chance to try it have applied a sufficient amount of pressure for us to launch earlier than anticipated and across markets. It has been a very happy problem in that it has been difficult to keep samples of the product in stock. Even some people who have been avid supporters of the original elete Electrolyte Add-In and who didn't think that such a subtle difference as a very light, tart flavor would be a very big deal, have already come back to excitedly share that their usage has gone up significantly with the new CitriLyte Add-In.”

Pro cross country and endurance mountain bike racer Sarah Kaufmann, who also works for elete, has extensively field-tested elete CitriLyte Add-In the last six months in a number of conditions and settings ranging from the arid desert trails of Nevada to grueling pro cycling competitions where every second counts. “The refreshing taste of CitriLyte makes it palatable even when my digestion is struggling in the heat of competition,” stated Kaufmann. “I am thrilled to have something as effective as elete with a mild flavor.”

No Sugars, No Carbs, No Sticky Mess to Clean Up

elete CitriLyte Add-Incontains original elete Electrolyte-Add-In with the electrolytes sodium, potassium, magnesium and chloride with the added benefits of zinc and citric acid. In keeping, too, with the original formula, elete CitriLyte does not contain sugars, carbs, artificial colors or flavors. And like original elete Add-In, elete CitriLyte can be used worry-free in hydration packs, bottles, and coolers without staining or leaving a lingering color and flavor residue. elete CitriLyte will not leave a sticky, syrupy mess that requires soap-and-water clean-up after each use.  

High Quality Continues with elete CitriLyte

elete CitriLyte Add-In, like the original elete, does not contain any WADA-(World Anti-Doping Agency) banned substances and is made with low-sodium sea mineral concentrates that are Generally Recognized as Safe (GRAS). elete Electrolyte products are manufactured in a cGMP-certified facility, certified by NSF International, an independent, not-for-profit organization that certifies products and writes standards for food, water, and consumer goods.

Clean, Environmentally Green System

The elete electrolytes system provides the highest versatility and value for athletes all while being environmentally green.

elete’s empty pocket flask allows for individualized, as-needed dosing. “The debut of the empty pocket flask is going to really expand athletes’ options as they can now easily and quickly refill the pocket flask with their choice of either original elete ElectrolyteAdd-In or elete CitriLyte Add-In, which will provide them with a lot more versatility along with the same value they’ve come to expect from elete.”

Using the empty pocket flask and refilling it as needed with the larger, refill sizes of either add-in significantly reduces the amount of wasteful packaging that ends up on the trails and in the landfills, which makes it not only more environmentally green, but makes it more economically green—meaning it puts more money back in consumers’ pockets.   

“Both original elete Electrolyte Add-In and elete CitriLyte Add-In are electrolyte concentrates, which means consumers aren’t paying for a sports drink or electrolyte-replacement product that they’re going to drink once and then throw away. Even if an athlete just purchases the smallest refill bottle, the 2 oz., that little bottle makes 20, 8 oz. servings, which goes a long ways on the trail, road, court, and fairway.”

New elete CitriLyte Add-In  Product Line-Up:

elete CitriLyte Add-In is available in the following five sizes:

The refillable 24.6-ml empty pocket flask to retail at $1.50

A 2 oz. refill bottle that makes 20 servings (a serving is 8 oz./0.25 liters of water) or 5 gallons of electrolyte-fueled hydration, MSRP $7.50

           A 4 oz. refill bottle that makes 40 servings or 10 gallons, MSRP $12.50

           A 250 mL (8.3 oz) refill bottle that makes 83 servings or 20 gallons, MSRP $18.50

           A 32 oz. Team Size, which makes 320 servings or up to 80 gallons, MSRP $48.00

           A 1-gallon container that makes 1,280 servings or up to 320 gallons, MSRP $154. A 1 oz. measured pump (sold separately, MSRP $6) can also accompany the gallon jug, which makes it ideal for teams, trainers, and others to easily dispense electrolytes for large mixes of electrolyte water (2 pumps per 5 gallons) and to easily refill the empty pocket flasks.

To learn more about elete, go to:, or call 800.669.1297.

About elete Electrolytes™ 
elete Electrolytes, a division of Mineral Resources International, Inc.,  provides cutting-edge innovation in electrolyte replacement that meet the needs of athletes, workers, active individuals, and those who at risk for dehydration and electrolyte loss. Original elete Electrolye Add-In™ was the world’s first versatile, field-tested electrolyte add-in specially designed to add electrolytes to any beverage or food to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent occasional muscle cramps due to physical exertion. Original eleteElectrolyte Add-In and CitriLyte Add-Incontain no calories, sweeteners, flavorings, artificial ingredients, and unnecessary ingredients that impede optimal performance. Because elete is an electrolyte add-in, it can be used to make pure electrolyte water that tastes like water. elete tablytesare a complete, balanced electrolyte replacement in tablet form. For more information, visit or call 800.669.1297.

elete CitriLyte Add-In

Nutrients for Hydration, Heat Tolerance, Muscle Function, and Energy Conversion

Product Description:

elete CitriLyte Add-In™is a liquid, electrolyte concentrate comprising four essential electrolytes—sodium, potassium, magnesium, and chloride—plus zinc and citric acid. elete CitriLyteis formulated to support hydration, muscle function, energy conversion and heat tolerance and be used before, during, and after physical exertion and/or heat stress. 

Nutrition Facts:

elete CitriLyte Add-Incontains original elete Electrolyte Add-Inwith the added benefits of zinc and citric acid, which participates in the Krebs energy cycle, a.k.a. the citric acid cycle, for energy conversion.

Electrolyte water made with elete contains sports-drink levels of electrolytes. Pure electrolyte water with elete CitriLytehas a hint of tart flavor, similar to a slice or wedge of lemon that makes tap water more palatable. When more CitriLyte, is added, the tart flavor increases to compensate for stronger mineral flavor.

Better tasting for those sensitive to mineral flavor or when mixed with tap water that has a noticeable flavor

Easier to mix by drop or squirt, no need for precise measuring

Patent-pending formula; extensive product and field testing with athletes

Provides an effective balance of the electrolytes lost due to physical exertion

Provides, magnesium, the team captain of electrolytes, important for muscle function and nerve impulse transmission.

No sugars, carbs, caffeine, artificial ingredients. Safe for diabetics and others with certain health conditions.

SKUs and MSRPs

The refillable, 24.6-ml empty pocket flask: $1.50

 2 oz. refill bottle, 20 servings/5 gallons of electrolyte-fueled hydration, $7.50

 4 oz., 40 servings/10 gallons: $12.50

 250 mL (8.3 oz), 83 servings/20 gallons: $18.50

 32 oz., 320 servings/80 gallons: $48.00

 1 gallon (128 oz.), 1,280 servings/320 gallons: $154 (measured pump sold

separately, MSRP $6

Life Extension launches metabolic support line featuring Pharmachem ingredients

Pharmachem Laboratories, Inc. announced that premier health supplement brand, Life Extension Foundation, has launched a sophisticated line of dietary supplements geared to the middle-age population struggling with weight control issues and blood sugar concerns.

Calorie Control Weight Management Formula and Optimized Irvingia with Phase 3 are formulated to support healthy weight loss, while Natural Glucose Absorption Control supports healthy post-prandial glucose management.

“Life Extension is committed to scientifically-validated ingredients for healthy body weight management. We are excited to offer our customers a range of evidence-based, innovative options for metabolic support. Healthy blood sugar management is a critical component of a long-term plan to stay vital and active,” said Steven V. Joyal, MD, scientific affairs & medical development for Life Extension.

According to Mitch Skop, senior director, new product development, Pharmachem, "Life Extension's trio of metabolic-support formulas is likely the most sophisticated—and effective—on the market, especially geared to the Generation X'ers and Baby Boomers who struggle to slim down and keep their blood sugar levels in normal ranges." 

Calorie Control Weight Management Formula:This supplement features Phase 2 Carb Controller, a white kidney bean extract that inhibits the amylaseenzyme in the digestive tract. Amylasebreaks down carbohydrates that are then absorbed into the blood­stream as glucose. In several placebo-controlled clinical trials, Phase 2 reduced starch digestion and resulted in weight loss.

Optimized Irvingia with Phase 3 Sugar Controller:  This formula provides support to reverse the age-related metabolicchanges that predispose middle-aged individuals to weight gain, evenwhen they cut back on caloric intake. It features Phase 3™ Sugar Controller, a patented L-Arabinose compound that functions to adjust sucrase.

“Sugar consumption has increased dramatically over the last two decades,” said Skop, “coinciding with the obesity epidemic and other related health problems. This new supplement will help consumers reduce the digestion of added sugars when used in conjunction with a sensible diet and exercise.”

Phase 3 works to delay the rapid absorption of sucrose, thus supporting the healthy release of insulin and sugar into the bloodstream in response to sucrose ingestion that typically converts to body fat. The formula also contains Phase 2 which significantly reduced the glycemic index of white bread when it was consumed with 3000 mg of the ingredient in powder form.

Natural Glucose Absorption Control: This dietary supplement is targeted to the millions of middle-aged adults and baby boomers who are concerned about blood sugar levels leading to type II diabetes, and serves as a companion to a fiber-rich, nutrient-dense diet to manage healthy blood sugar levels.  It contains Phase 3 Sugar Controller, featuring a blend of L-arabinose and chromium to support healthy blood sugar and insulin levels, as well as healthy glycemic metabolism. 

Pharmachem Laboratories, Inc., Kearny, NJ, is a family of companies specializing in the manufacture and supply of custom and branded nutritional ingredients, as well as process services. The company is a NOP-Certified organic handler and processor, operating 10 manufacturing facilities in the U.S. It is also cGMP compliant, producing a variety of ingredients—vitamins, minerals, herbs and botanicals—under strict quality control. For further information call 800-526-0609, or visit