GNC joins US-China HPA

GNC joins US-China HPA

The U.S.–China Health Products Association (USCHPA) is proud to announce that General Nutrition Centers (GNC) has joined the association and is the newest board member. USCHPA welcomes GNC’s support of the association’s overall mission of working toward the continued development of China’s dietary supplement industry, assisting in making member’s products and services more readily available and spreading education about the health benefits of dietary supplements. 

USCHPA is a U.S. nonprofit association and represents the largest group of foreign companies focused on China’s dietary supplement and overall natural health products industry. The association offers its members business services to help them succeed in China and publishes a weekly English newsletter, “China Updates” and a bilingual (Chinese/English) monthly magazine, “Nutrition and Health” (膳食与健康). 


CRN commends FDA on proposed food labeling

CRN commends FDA on proposed food labeling

The Council for Responsible Nutrition (CRN), the dietary supplement industry’s leading trade association, welcomed news of the U.S. Food and Drug Administration’s (FDA) proposed rule, “Food Labeling: Revision of the Nutrition and Supplement Facts Labels.”

In particular, CRN praised the agency for re-enforcing the continued use of the Recommended Dietary Allowance (RDA) as the basis for determining the Daily Value (DV) for nutrients. “CRN applauds FDA for keeping the RDA as its standard for DVs on food labels. At a time when we know of significant nutrient shortfalls in the typical American diet, it would have been a mistake to water down nutritional requirements so that at most only half the population would be covered,” said Andrea Wong, Ph.D., vice president, scientific and regulatory affairs, CRN.          

The RDA is the daily dietary intake level of a nutrient considered sufficient by the Food and Nutrition Board to meet the requirements of 97.5 percent of healthy individuals in each life-stage and sex group. It is calculated based on the Estimated Average Requirements (EAR), and is usually approximately 20 percent higher than the EAR. The EAR is expected to satisfy the needs of only 50 percent of the people in that age group based on a review of the scientific literature.         

Despite recent concerns raised in the press by some that Americans are in danger of “overnutrifying,” the agency advised that’s not the case. FDA did a thorough review of available data and concluded that “…total nutrient intakes (from both conventional foods and dietary supplements)…do not exceed the [Tolerable Upper Levels] for most vitamins and minerals.”

“In fact,” said Dr. Wong, “the data show that consumers are not even meeting the EAR for a number of nutrients. We still do urge people, however, to be aware of their total nutrient intake from foods, fortified foods and supplements. But FDA’s analysis should help put to rest those critics using overnutrification as a way to dismiss supplementation.”

In addition, CRN commended FDA for calling out potassium and vitamin D as “nutrients of public health significance,” because, according to the agency, some segments of the U.S. population are not consuming adequate amounts, putting them at higher risk for chronic disease.

Dr. Wong noted that FDA is also planning to revise specific DVs, like those for calcium and vitamin D, to reflect the updated science. “This is the appropriate thing to do,” said Dr. Wong. “CRN commends FDA on its science-based proposal to update food labeling requirements. We believe consumers will be well-served by the changes that will affect the dietary supplement industry.”


Herbalist & Alchemist announces Expo West events

Herbalist & Alchemist announces Expo West events

Herbalist & Alchemist will give away great prizes, sponsor the third annual AHPA Herb Walk, introduce new products, and showcase new labels at Natural Products Expo West, to be held at the Anaheim Convention Center March 7 to 9, 2014. 

H&A will give away a brand new Kindle Fire loaded with company founder and clinical herbalist David Winston’s educational sessions to one very lucky booth visitor. Drawings will also be held in the booth for product baskets, and free books will be signed by David at scheduled times.

This is a great opportunity to get David Winston's 10th edition of his Herbal Therapeutics: Specific Indications. This greatly expanded edition includes additional recommendations, contraindications, and suggested use make Herbal Therapeutics a complete herbal medicine resource.

Booth schedule:

March 7
2 to 3 p.m. Book Signing with David Winston
4 p.m. Daily Contest Drawing

March 8  
2 to 3 p.m. Book Signing with David Winston
4 p.m. Daily Contest Drawing

March 9
12 p.m. Drawing for Kindle loaded with a David Winston library

H&A will again sponsor the AHPA/ABC Herb Walk, with David serving as one of the faculty, on Thursday, March 6, 1 to 5 p.m. David will be leading a tour at the nearby Fullerton Arboretum, a beautiful 26-acre botanical garden on the campus of California State University. Learn about culinary and medicinal herbs and their traditional uses of the arboretum's permanent collection of more than 4,000 plant species from around the world.  This is a unique opportunity, which can be added to Expo registration.  

Attendees should visit the booth to register for the drawings. In keeping with their status as a Certified B Corporation, Herbalist & Alchemist is using a paperless entry system for the contests.     

Saberry wins new product excellence award

Saberry wins new product excellence award

Sabinsa Corp. and its sister company Sami Labs have received the Panacea-Natural Product Expo India Best New Product Excellence Award in the Raw Material – Beauty and Cosmetics category for the proprietary ingredient Saberry®.

Sabinsa/Sami was selected out of 18 different nominees at the Expo, which brings together the world’s leading manufacturers, buyers, R&D professionals, marketing and production experts, showcasing interesting and innovative range of natural ingredients, products and services.

Saberry is an ORAC Dense Phytonutrient™ and is extracted from the fruits of Emblica officinalis, also known as Indian gooseberry (Amla). Conventionally, Amla extracts has been mainly promoted in and as a dietary supplement but Sabinsa’s R&D staff also developed cosmeceutical applications that include skin lightening, anti-aging, antioxidant, hair care, UV protectant, sun care and after sun care.

“For more than 10 years, Sabinsa’s R&D researched the correct bio-markers that make Saberry a truly multi-functional ingredient and this type of recognition confirms our findings,” said Sabinsa Marketing Director Shaheen Majeed. “We are very pleased at the exceptional work our scientists have committed to Saberry, and with our business development team that helps our customers position Saberry effectively in the marketplace.”

Saberry is self-affirmed GRAS, for use in functional foods and is also part of US Patent 8247003 to help protect dermal papilla cell from stress signals.

Visit Sabinsa at Engredea booth 310, Anaheim, Calif., March 7 to 9. 

Twinlab debuts innovative new products

Twinlab debuts innovative new products

Twinlab Corp., the trusted leader in innovative, high-performance health and wellness products, extends products offerings, reflects on a rich heritage and continues to innovate at the Natural Products Expo West show in Anaheim, Calif., March 7 to 9. Every Twinlab product is made in America from the finest ingredients from around the world and meets rigorous manufacturing standards to ensure the high-level of quality consumers have come to trust. Twinlab’s newest vitamin and sports nutrition products and Alvita teas are located in Hall B, Booth #1514/1410.

Twinlab CleanSeries sports performance products—a series of firsts
Developed to give athletes performance and peace of mind, CleanSeries offers a line of "clean" high performance products that are non-GMO and banned-substance-tested, certified gluten-free, tested and certified by NSF™ and formulated without artificial colors, flavors or sweeteners. Twinlab is proud to offer this standard-setting collection of high certification standards together in one product line, effectively setting a new industry standard for performance and peace of mind.

CleanSeries Liquid Aminos
Another in a series of “firsts,” CleanSeries is excited to launch Liquid Aminos. At the dawn of the sports nutrition era in 1968, Twinlab featured a liquid protein as a new innovation and its very first product. Forty-six years later, Twinlab delivers an alternative source of protein in an easily digestible liquid form with only 65 calories, one gram of carbs and no cholesterol. 

CleanSeries Veggie Protein
Veggie Protein is designed with the needs of active vegetarians and vegans in mind. This breakthrough product is certified and formulated with protein from yellow peas, sprouted brown rice and chlorella, along with black chia seeds for added texture. Now available in new chocolate as well as vanilla.

CleanSeries Gainers 600
Athletes looking for “clean” products who also want to pack on muscle mass are often left wanting for solutions. New CleanSeries Gainers 600 helps fill the void with an advanced Gainer formula that provides 600 efficient calories, 40 grams of protein and 7 grams of MCTs per serving.

Twinlab, through its CleanSeries line, has brought to market a unique and standard-setting line of products that are:

  • Independently certified by the NSF International product certification program to verify that products meet nutrient label claims
  • Certified gluten-free by NSF
  • Non-GMO tested by an independent third-party lab using polymerase chain reaction (PCR) testing for genetically modified DNA to a limit of 0.9 percent
  • Batch tested by HFL for banned substances in accordance with HFL’s Informed Choice and Informed Sport programs

Twinlab vitamins, minerals and supplements
Twinlab continues to innovate and produce products to meet growing consumer needs and is pleased to offer new products to support immunity and women’s health. In keeping with a commitment to quality, every product is carefully formulated to ensure efficacious amounts of key ingredients and smart mechanisms of action.

Immunity Booster™ – Immunity Booster was formulated with clinically tested ingredients to help support both innate and adaptive immunity. Ingredients such as vitamin C, zinc and selenium as well as Wellmune WGP®, a unique beta-glucan, and Echinacea purpurea support both types of immunity. This unique formula provides enhanced immune support and supports a health upper respiratory tract when three capsules are taken daily. Designed to work on two dosing levels, this product can be taken for general immune health support as well as for aggressive immune support.

Triple Action Oral Health Dots™ – The newest addition to our unique DOTS™ delivery system, this formula supports natural immune system defenses and healthy throat and ears. This new product provides an easy way to promote oral health as well as healthy, clean and fresh breath.

Dual Action Menopause Response – Dual Action Menopause Response was formulated with herbal ingredients clinically tested in over a dozen published menopause studies to provide menopause symptom support. This dual-action formula contains hops extract as well as black cohosh extracts, to address menopausal symptoms with two different mechanisms of action.

  • Helps relieve six occasional menopause-related symptoms, including hot flashes, night sweats, nervousness, moodiness, sleeplessness, and vaginal dryness
  • Supports menopause-related sexual function
  • Certified vegan formula

These new Twinlab VMS products are third-party Non-GMO tested and gluten free. For more information on these new products, visit

Alvita Supplement Teas
We say that Alvita is a tea “Steeped in Tradition” for good reason. In 1922, a group of alfalfa enthusiasts who touted the “vitamines” contained in alfalfa innovated the way the plant was consumed by providing alfalfa in tea bags. The abbreviation of alfalfa and vitamins quickly led to the brand name “Alvita,” and thus the Alvita brand was born.

At Natural Products Expo West, Alvita is pleased to introduce the relaunch of 13 teas that have been newly transitioned to organic, including its namesake alfalfa. Like the rest of Alvita’s extensive line, each tea is certified organic, kosher and gluten free. Most importantly, Alvita teas are carefully selected to ensure that every bag contains the correct traditional plant and most appropriate servings, delivering premium flavor and quality.

All teas come in eco-friendly packaging. Hand illustrations adorn boxes made using 100 percent recycled paperboard, and the English pillow-style teas bags are oxygen bleached, not chlorine treated.

Our newest in a series of transitioned teas include:

  • Alfalfa ­– Alvita’s heritage tea, traditionally used to support general well-being
  • Black Cohosh – Traditionally used to support women’s health
  • Elder Flower – Traditionally used to support respiratory health
  • Uva Ursi – Traditionally used to support urinary tract health
  • St. John’s Wort – Traditionally used to support a relaxed state of mind
  • Rose Hips – Traditionally used for its antioxidant properties
  • Rosemary – Traditionally used as a calmative
  • Horsetail – Traditionally used to support urinary tract health
  • Rooibos – Traditional South African antioxidant herbal tea
  • Holy Basil – Traditionally used for its adaptogenic properties
  • Lemongrass – Traditionally used to soothe the digestive tract
  • Hibiscus – Traditionally used to support the cardiovascular system
  • Hyssop – Traditionally used as a calmative


NOW Foods expands to 3 booths

NOW Foods expands to 3 booths

NOW Foods will be exhibiting the company’s array of wellness product offerings in three category-specific booths at Natural Products Expo West, to be held in Anaheim, Calif., March 7 to 9, 2014.

At NOW’s main booth, #1704, new supplements being featured will include:

  • RememBRAIN™
  • Melatonin 10 mg
  • Spirulina 1000 mg, Organic tablets
  • Effer-C in new Acai and Cranberry Pomegranate flavors
  • Probiotic-10 50 Billion Powder
  • Mannose Cranberry 450 mg/ 250 mg Veg Caps
  • Garcinia 1000 mg

In NOW’s Food booth, #2767, Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist and NOW Foods R&D Corporate Chef, will sample treats from the new Living Now™ line of certified gluten-free, allergy-friendly, non-GMO foods. Living Now foods are pure, wholesome, natural and organic grains, flours and mixes, produced in a dedicated allergy-friendly facility to ensure quality and purity. They are also certified gluten-free, kosher and many are certified organic as well. 

Visitors to the booth will also get to sample muffins made with new NOW® Real Food Sugarless Sugar™, a one-to-one sugar replacement. Made with a blend of BetterStevia™ zero calorie natural sweetener, erythritol, inulin, guar gum and rice maltodextrin, non-GMO Sugarless Sugar has 1/3 the calories of table sugar and a low glycemic impact.  It even browns and bakes like sugar.

The Food booth will feature new selections from NOW Foods’ three distinct food brands:

    • Organic Gluten-Free Chocolate Fudge Brownie Mix
    • Gluten-Free Chocolate Chip Cookie Mix
    • Gluten-Free Chocolate Chip Banana Bread Mix
    • Slender Sticks™
    • Liquid BetterStevia™
    • Sugarless Sugar™
    • Tamari Almonds
    • Nuts About Berries™
    • Raw Energy Mix™
    • Triple Omega Mix™

In the NOW Solutions personal care booth, #3616, staff will blend essential oils on site and feature six new blends, plus a variety of new products that attendees can test out at the booth.  NOW® Solutions Essential Oil Blends are derived from pure and natural essential oils. The new essential oil blends include Cheer Up Buttercup!, Clear the Air, Mental Focus, Peaceful Sleep, Peace & Harmony and Naturally Loveable.

Natural Foods Merchandiser

3 Facebook Page Insights worth checking

3 Facebook Page Insights worth checking

Do your Facebook posts sometimes feel like aimless shots into cyberspace? Take a moment and check out these three Facebook insight tools to give your social media efforts more direction.

Expo West appearance:
What Facebook is Trying to Tell You
Thursday, March 6
1:30 p.m. to 2:45 p.m.
Anaheim Marriott,
Platinum Ballroom 6

1. Net Likes: What changed?

Find it: Click on “Likes” and scroll down to the line graph “Net Likes: What Changed.”

Check it: Daily.

Ever wonder how many people are liking or unliking your page on any given day? This line chart allows you to see, over two 28-day periods (Facebook’s reporting timeframe), your net likes—that is, your new likes minus unlikes. Beware of any days that dip into the double digits for unlikes. Check what you posted to your page that day (click on “Posts” to see all of your published posts) and consider posting different content in the future.

2. When your fans are online.

Find it: Click on the “Posts” tab, then “When Your Fans Are Online.”

Check it: Weekly.

This is one of the best parts of Facebook Insights because it takes the guesswork out of when you should post to Facebook. Notice the days and even time of day your fans are online, then schedule your posts for the two to three times when most fans are online. This increases the likelihood of your posts being seen by followers.

3. Post types.

Find it: Click on the “Posts” tab, then “Post Types.”

Check it: Monthly.

This insight only works well if you post a variety of content to your page, such as a status update (straight text, no links), a link, photo or video. Facebook tells you which styles have performed the best with your audience in terms of reach, post clicks and likes, comments and shares. For the pages I manage, “Status Update” reaches the most people, but “Photo” gets the most engagement.

Want to learn even more in-depth strategies using Facebook Page Insights to grow your page’s success? Join me for “What Facebook Is Trying To Tell You,” Thursday, March 6, from 1:30 to 2:45 p.m. at Natural Products Expo West. My co-presenters, Laurie Albrecht of PCC Natural Markets and Margaret Ebeling of GO Veggie!, and I will give you a crash course in turning social media data into strategy.

Caren Baginski is the social media coordinator for Denver-based LiveWell Colorado and former social media and digital editor of