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Articles from 2013 In April

Take action to support national GMO labeling legislation

Take action to support national GMO labeling legislation
<p> Millions Against Monsanto/Flickr</p>

Take action to support national GMO labeling legislationPerhaps our politicians have heard the message: Americans want GMO labeling.

Last week, about a month after the Natural Products Association adopted its labeling stance and spread its call on Capitol Hill, Sen. Barbara Boxer (D-Calif.) and Rep. Peter DeFazio (D-Ore.) introduced House Resolution 1699, the Genetically Engineered Food Right-to-Know Act, on April 24 with 22 cosponsors. It was referred to the House Committee on Energy and Commerce.

Now, we’ll see if they listen. But if this year’s wave of state efforts portend the outcome, it’s not likely.

The road from seemingly simple short legislation to law can become bogged down by politics, pandering and lobbying as it wends its way through committees and onward (if it makes it that far).

NPA Executive Director and CEO John Shaw, who is no stranger to Washington wrangling, said "It’s not an easy choice, but the right choice, to be a national leader in the GMO fight," when the trade association in March announced its stance to push for a national labeling standard.

And as a national law was introduced, he applauded the action and remained confident the association’s platform sets a good direction for Congress and all business.

“Through our principles and support of these principles by our members, we feel we have already given Congress a signal as to what we're willing to accept as a membership at large in order to provide the consumer the right to know,” he said.

The NPA’s national GMO labeling position statement contains five points:

  • NPA believes consumers have the right to be informed whether genetically modified components are in their foods.
  • NPA supports and encourages the voluntary labeling on non-GMO foods.
  • NPA believes that consideration of federal law promoting a uniform standard is warranted to avoid separate standards for GMO labeling at the state level.
  • NPA opposes a private enforcement provision, which encourages abusive litigation, to impose compliance.
  • NPA supports the FDA consistently reviewing the concept of bio-equivalency of genetically modified ingredients in light of the most recent scientific studies.

And while the NPA and other natural products associations have grown their lobbying efforts individually and jointly in recent years, it’s worth noting the importance of individuals and businesses being heard as well.

Shaw agreed, saying, “It’s always important that an individual member company take action that they feel is appropriate in order to get the results they would like to see happen.”

How can you do that?

  • Call or write your senators and representative.
  • Inform your customers about the proposed law and how they can contact their elected officials.
  • Attend your officials’ town hall meetings to voice your opinion in person.
  • Increase the conversation in your community by writing letters to the local newspaper editor and sharing news and opinions with your social networks.
  • Support the work of local right-to-know coalitions.

Read this article to see just how natural products retailers have made a difference and continue to get involved.

These resources can help:

Only through action will politicians truly get the GMO labeling message.


8 steps to mastering category management

8 steps to mastering category management

This story kicks off a nine-part series exploring the components of true category management.

Category management is typically an eight-step process. The best solution for your business is the one that encompasses all of the strategies needed to make your brand successful.

The process you choose will significantly help you achieve the goals you set for your brand. It will be your roadmap to success. This process will establish your brand as a true leader in the category and differentiate you from the competition.

Your goal is to understand your retailer and become an expert with regard to their needs, goals and objectives for the category, their profit and margin expectations, etc. Aligning your process with their category management strategy will help you stand out in their eyes and establish you as a true partner and potentially, the category captain.

1. Define category

This step is perhaps the most important, as it will define your understanding of the retailer, their customers and the consumers who buy your brand. The key question is: how do customers shop the category? Help you define the category, the consumer decision tree identifies the choices and the order of decisions customers make when they shop the category. Do they choose brand, sub-brand, quality, flavor/scent, packing, etc.? Do they choose complementary products during the same trip? For example, a customer shopping for your 24-oz. bottle of vanilla scented shampoo might also purchase your 24-oz. bottle of vanilla scented conditioner.

2. Category role

Role identifies the importance of the category to the retailer. This is the role the retailer wants the category to play within their store. A category can be used to bring consumers into the store, increase foot traffic, support routine shopping needs, be a destination for seasonal/occasional purchases, a one-stop-shop or for convenience. Retailers may assign different roles to categories within their stores depending on the customers they want to attract.

3. Category appraisal

Knowing how the category performs at the retailer, within the market and across different outlets is the next step. This should include a pricing, promotion, placement and product assortment assessment. How does the category performance compare to the competition?

4. Category scorecard

Scorecard is the strategic allocation of work to be performed to reach the category goals and objectives. It is a summary of observations and analysis to help develop goals and targets for the category. It should include an assessment of consumer buying habits.

5. Category strategies

Strategies are used to fine-tune the category role to meet scorecard objectives. Category strategies are designed to grow market share, increase sales, increase foot traffic, improve gross margin, increase return on investment, increase shopping basket size and gain customer satisfaction.

6. Category tactics

Tactics include specific actions to be taken to achieve chosen category strategies. Promoting top brands on a front end cap three times a quarter at a hot price point with a feature is just one example.

7. Implement plan

This is the action step that brings your strategies and tactics to life... where the proverbial rubber meets the road. The degree to which you accurately implement the plan will dictate its success.

8. Review and assess performance

Analyze, measure and review the results. This should be ongoing and used to help you refocus and make changes if necessary.

Denomega wins taste awards for omega-3 oils

Denomega wins taste awards for omega-3 oils

Denomega has received the prestigious iTQi Superior Taste Award for the taste and quality of our cod liver, salmon and fish oils—including an award for our 1812 fish oil.

iTQi is the leading independent Chef- and Sommelier- based organization dedicated to testing and promoting superior tasting food and drink products from around the world

The iTQi jury tastes each product and awards the Superior Taste Award to products meeting or exceeding the high standards set by the iTQ.

The iTQi award is even more proof that Denomega has great-tasting omega-3 oils!


Sen. Heinrich joins Dietary Supplement Caucus

Sen. Heinrich joins Dietary Supplement Caucus

The American Herbal Products Association (AHPA) announced that Sen. Martin Heinrich, D-N.M., has joined the Congressional Dietary Supplement Caucus for the 113th Congress.

The caucus, which was officially reconstituted in late March, serves as an informal, bipartisan group that facilitates discussions among lawmakers about the benefits of dietary supplements, provides tips and insights for better health and wellness, and promotes research into the health care saving these products provide. The caucus also seeks to enhance Congressional attention to the role of supplements in health promotion and disease prevention and address the regulation of the supplement industry.

Working with its New Mexico members, AHPA introduced the senator to the natural products industry during a reception held In Heinrich's honor at the recent Natural Products Expo West.

In an April 24 interview with, Heinrich said that there is "quite a lot" of regulatory oversight of dietary supplements and voiced his support for the Dietary Supplement Health and Education Act, noting that it "has shown itself to be a very good and effective regulatory structure over the years."

Peter Evich of Van Scoyoc Associates, AHPA's federal relations consultant, believes Heinrich is in position to become an industry champion.

"It is significant that Sen. Heinrich is the first senator other than industry champions Sens. Hatch and Harkin to join the Dietary Supplement Caucus," said Evich. "AHPA's New Mexico members and AHPA President Michael McGuffin are to be commended for their work in cultivating this relationship with the senator. AHPA will continue to work closely with its membership to create these important relationships with our legislators."

Other Dietary Supplement Caucus members include Sens. Orrin Hatch, R-Utah; and Tom Harkin, D-Iowa; and Reps. Jason Chaffetz, R-Utah; Jared Polis, D-Colo.; and Frank Pallone, D-N.J.; who serve as co-chairs. Additional members include Reps. Rob Bishop, R-Utah; John Campbell, R-Calif.; Peter DeFazio, D-Ore.; Tammy Duckworth, D-Ill.; John Duncan, R-Tenn.; Randy Hultgren, R-Ill.; Darrell Issa, R-Calif.; Adam Kinzinger, R-Ill.; Jim Matheson, D-Utah; Howard "Buck" McKeon, R-Calif.; Peter Roskam, R-Ill.; Dutch Ruppersberger, D-Md.; and Pete Sessions, R-Texas.

Heinrich was elected as the junior senator of New Mexico in November 2012. Previously, he served in the U.S. House of Representatives for New Mexico's First Congressional District from 2009 to 2012 and on the Albuquerque City Council from 2003 to 2007, including one term as city council president in 2006.

How much vitamin D do babies need?

How much vitamin D do babies need?

Vitamin D is crucial to the growth of healthy bones. It is especially important that babies get enough of it during the first 12 months of their lives when their bones are growing rapidly. This is why health care providers frequently recommend that parents give their babies a daily vitamin D supplement. But how much vitamin D should babies be given?

A new study led by Prof. Hope Weiler, from the School of Dietetics and Human Nutrition at McGill University and by Dr. Celia Rodd of McGill’s Department of Pediatrics, has just confirmed that 400 IU of vitamin D daily is sufficient for infant health.

“There’s sometimes a feeling that more is better,” says Prof. Weiler. “But until now, no one had compared the popularly recommended daily doses of vitamin D to see what will result in optimal health for infants, so we were very glad to be able to do this.”

Current recommendations about how much vitamin D a baby needs daily in order to build healthy bones and prevent rickets vary widely. In France and Finland, the recommended daily dose is of 1,000 IU for infants. At the lower end of the scale, Health Canada and the World Health Organization both recommend a daily dose of 400 IU. The Canadian Pediatric Society distinguishes between winter and summer months and recommends that infants be given 800 IU per day during the winter when babies get less exposure to sunshine. (Vitamin D is sometimes called the “sunshine vitamin” because with enough sunshine, most people can make it themselves. Babies are not expected to do so and our northern climate limits synthesis in the colder months from about October to April.).

The team followed a group of 132 infants in Montreal who were randomly assigned to receive different daily doses of vitamin D (400 IU per day, 800 IU, 1200 IU and 1600 IU) over a period of 12 months. After their initial intake in the study, the researchers then measured the babies’ weight, length, and head circumference, as well as the levels of vitamin D in their blood at three months, six months, nine months and a year of age. They also looked at how much mineral was added to the babies’ bones as they grew.

It was clear, as early as the three-month mark, that there was no advantage to the higher doses of vitamin D and that 400 IU per day was sufficient. “The parents that we saw in the study were highly motivated and made sure that their babies were taking the vitamin D on a daily basis,” says Dr. Rodd. The researchers concluded that higher doses provided no additional benefits in terms of helping babies grow a healthy skeleton.

The researchers acknowledge that their infant group had fairly good amounts of vitamin D at the beginning of the study. Therefore, whether higher amounts are needed in infants with lower vitamin D at birth still needs to be clarified.


DuPont's BAX approved as official Salmonella assay

The DuPont™ BAX® System assay for detecting Salmonella—the first method to undergo a new approval process by AOAC International utilizing expert review panels—has been recognized as AOAC Official Method of Analysis (OMA) 2013.02. This molecular-based method uses polymerase chain reaction (PCR) technology and real-time detection to deliver fast and accurate testing results.

Building on previous certification of Performance Tested claims by the AOAC Research Institute, the OMA validation studies demonstrated consistent reliability and repeatability of the BAX System method when testing for Salmonella in a variety of food types such as meat and seafood, beef trim, poultry and eggs, dairy products, produce, cocoa, pepper and infant formula, along with pet food and environmental samples.

“With this latest approval, our entire portfolio of BAX System Salmonella assays is OMA-approved,” said Doris Engesser-Sudlow, global diagnostics leader, DuPont Nutrition & Health. “This means that food companies can choose among our certified methods for the best fit with their food protection needs, confident that each will provide consistently accurate results.”

More information about this BAX System real-time Salmonella assay and other molecular testing solutions is available at DuPont booth #301 during the Food Safety Summit in Baltimore, Md., or by visiting


Stevia First, Seed Dynamics score with direct seeding

Stevia First, Seed Dynamics score with direct seeding

Stevia First Corp., an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, wishes to advise of positive results obtained from its direct seeding collaboration with Seed Dynamics Inc., an innovative California-based seed preparation company.

Stevia First Corp. and Seed Dynamics, a leader in California agriculture, has pelletized stevia seeds enabling the seeds to be directly planted in order to establish large and uniform stevia fields. Stevia seeds, compared to most crop seeds, are small and lightweight, effectively eliminating direct seeding for most growers. The large majority of stevia plants are therefore grown in greenhouses then transplanted into the field. This process is costly and inhibits many farmers from adopting stevia cultivation. The successful relationship between Stevia First Corp. and Seed Dynamics demonstrates that direct seeding is feasible and may prove economically viable for California growers. Further validation of this work and field-scale implementation will be performed by Stevia First in direct collaboration with local conventional and organic growers.

Stevia First Corp. is currently using California grown stevia leaf for several R&D projects. The leaf is being used as feedstock for novel fermentation processes, in order to validate modern stevia extraction and purification methods, and to obtain new plant genomic information. Fermentation-based stevia production methods may bypass or greatly diminish the need for stevia leaf production, which by some estimates accounts for 70 percent or more of the total costs of traditional stevia extract production. Through deployment of the Company's fermentation and agricultural technologies, Stevia First Corp. aims to create a sustainable domestic supply of great-tasting stevia products that is not dependent on overseas stevia plantations.

"We're pleased to be working with Stevia First to help expand the stevia industry in California," said Curtis Vaughan, general manager of Seed Dynamics.

"This is exciting news for every grower in California who wants to be a part of the burgeoning stevia industry," said Robert Brooke, CEO of Stevia First. "Small groups of sophisticated growers, agronomists, and technologists are proving that they can rapidly adopt a new crop and optimize its economic potential for our region."



From Low Prices to Lifestyle Lines: The Evolution of Internet Nutrition Sales

From Low Prices to Lifestyle Lines: The Evolution of Internet Nutrition Sales

Not too long ago, one major factor compelled consumers to purchase vitamins and supplements online: low prices. Helping shoppers compare products for ingredients and quality, learn about specific health conditions, and discover new brands and offerings—that’s what the friendly staffs at local health food stores were for. Only after Mary found a multi or a magnesium supp she liked might she try to save some cash and a trip to the co-op by buying products from Vitacost, Vitamin Shoppe or another online seller.

How times have changed. Fast-forward to 2013, and Mary can read all about various health issues, herbal remedies, different brand propositions and much, much more all on one of these sites—and still score the low prices that originally lured her.

And when her daughter—who’s strapped for time to shop—mentions that she’d like a natural remedy to help her sleep but doesn’t know what’s out there, and that she’d love help finding GMO-free foods for her two young boys, Mary suggests she hop on Vitacost to research, compare and buy. The daughter pulls out her iPhone, peruses the direct seller’s mobile site, and before long she’s having melatonin, organic fruit snacks, and even her favorite coconut conditioner delivered to her door in one box.

“I’ve always thought of Vitacost as just the low-cost guys and Vitamin Shoppe as a place for deals on sports nutrition, but I see what they’re doing now—and it makes a lot of sense,” says Ed Hauck, a direct-selling consultant and principal at Nutrition Capital Network. These direct sellers, over the last few years, have transformed their image via rebranding efforts, upped their product offerings, provided extensive health-related content, and captured today’s smartphone shoppers with convenient mobile platforms and easy-to-search customized storefronts.

So far, so fabulous for both companies. In 2012, Vitacost increased net sales 27% to $330 million, shipping 1.1 million orders to 1.7 million active customers. Vitamin Shoppe’s total net sales (which also include retail) rose 11%, with its direct-sales channel alone accounting for $100 million.

Clearly, these companies are doing more than a few things right. Here’s the lowdown.

More categories, more products

Both Vitacost and Vitamin Shoppe have a huge stock of SKUs that they continually expand upon. Vitacost counts 40,000 SKUs, up from 32,000 a year ago, says chief marketing officer David Zucker. According to Vitamin Shoppe’s financials, it now sells about 18,000 SKUs, 10,000 of which are available only at and not at retail. Obviously, without limited shelf space to worry about, direct sellers can carry far more SKUs than most brick-and-mortar stores ever could—save for Costco or Sam’s Club. So the opportunity to access giant product selections without the giant-warehouse-like shopping experience is, for a growing legion of shoppers, a serious perk.

But more salient than the swelling number of SKUs are the many different kinds of products Vitacost and Vitamin Shoppe have begun selling. Vitacost has gone full bore into food with a wide range of natural, organic, allergen-free, vegetarian and non-GMO products, and now also sells natural and organic personal care. “Our current CEO Jeffrey Horowitz [who founded Vitamin Shoppe in 1977 and joined Vitacost in 2010] had the vision of a broader selection of products for consumers to buy while they are at our site,” Zucker says. “People interested in supplements have an affinity to other healthy items.” The Horowtiz plan is working. Although vitamins and supplements still dominate Vitacost’s sales, Zucker says food and personal care are both performing solidly.

“Vitacost is trying to expand its share of its customers’ wallets, to reach other parts of their wallets,” Hauck says. From a business standpoint, he thinks this strategy makes a ton of sense. “Acquiring new customers is the toughest part—all direct-to-consumer companies lose money on their first sale,” he says. “Repeat purchases are where they make more profit, so it pays to look into what else their current customers are likely to buy.”

Although Vitamin Shoppe doesn’t have nearly the food off erings as Vitacost, it too has diversifi ed its selection, once focused mostly on sports nutrition, to include more diff erent types of supplements, along with home and personal care. Greg Horn, president and CEO of Pronutria and former CEO of GNC, agrees that each company’s foray into new categories is smart. “Once you have the back end and all of its machinery set up—warehouse, electronics, website, et cetera—you can leverage all of that into multiple front ends that are very specialized, even though the guts of business remain the same,” he says. “Just imagine the machinery behind Vitacost and Vitamin Shoppe. It’s very logical that these companies would begin using their back ends for categories beyond supplements.”

It’s one thing to offer a staggering array of products, but shoppers have to be able to find them quickly and easily—and both sites are successfully facilitating this. Vitacost uses several unique storefronts that aggregate products by specific attributes, such as gluten-free, kosher and raw foods, and “doctor recommended” and “as seen on TV” supplements.

In February, the company launched a non-GMO specialty store featuring more than 2,200 products, many of which are Non-GMO Project Verified. “The way we approach our homepage is that when you shop, you shop with a lens—such as you’re vegan or a young mom,” Zucker says. “So we created specialty stores, collections of products that meet homogenous criteria. It’s a different way to think about navigation.” He says the non-GMO store has been very successful and off ers a shopping experience not provided by brick-and-mortars. “With a website, these products are easy to aggregate, making it easy for shoppers to find non-GMO goods in one spot as opposed to all over a store,” he explains.

More education

Beyond expanding their product selections, both Vitacost and Vitamin Shoppe now quench consumers’ thirst for online health information by off ering robust educational content. Visitors to either site can access info on specific conditions, learn about different supplements’ benefits and the science behind them, access detailed product information and consumer reviews, find recipes, and more. Vitamin Shoppe also links up to Aisle7’s Healthnotes for reams of additional health info and has a live chat function to provide shoppers real-time assistance. Both companies know that while they once could hook shoppers on price alone, the game has changed, and offering this type of content will create loyalty and future sales.

“Online isn’t as easy as it used to be,” Horn says. “Before, you could just offer the same products for lower prices. Now the ante has been upped, because there’s an increasing demand from consumers to get more than just pricing information. I wouldn’t be surprised if we start seeing more education-intensive sites that target specific audiences.”

According to Lindsey Carnett, CEO of Marketing Maven Public Relations, which specializes in supplement sales, educational content also helps the sites’ search engine optimization. “By posting relevant articles, they can use keywords to increase SEO,” she says. “It costs money to have content creators, and a lot of work goes into it, but it’s a smart investment. People will keep coming back if these sites can help them without hard selling.”

More mobile

Vitacost and Vitamin Shoppe also realize that online shopping habits have changed tremendously in the past few years, as consumers are increasingly using smartphones and tablets instead of laptops and desktops. Both companies have simple, easy-to-navigate mobile platforms. Vitacost’s features a rotating carousel of savings opportunities and then tabs to shop, access coupons and discounts, and log in. Vitamin Shoppe’s has a quick reorder tab, entry points to shop by health concern or department, and access to Healthnotes. Both companies also offer a downloadable app for on-the-go shopping.

Carnett says a strong mobile presence is a must. “When we look at web traffic for our clients, even just over the last six months, we see that shoppers are switching to mobile at a way higher rate than ever before,” she says. “Online retailers that don’t have a mobile platform are missing out on a ton of sales.” Being ahead of this trend has given Vitacost and Vitamin Shoppe an edge over the slower-to-evolve catalog-inspired online competition, Carnett adds.

More millennial bait

The move toward mobile is tied tightly to another primary initiative for both sellers: attracting younger shoppers. Although baby boomers bring big business, Vitacost and Vitamin Shoppe know they must reel in a younger demographic that is already hip to virtual shopping and turning to natural products in droves to stay healthy. Plus, people in their 20s and 30s can potentially become customers for life, which could mean 40, 50 or even 60 more years of sales.

Besides mobile platforms, Vitacost and Vitamin Shoppe reach millennials through social media. “These companies are clearly targeting a younger demographic because they’ve become active on YouTube, Pinterest and Google+, along with Facebook and Twitter,” Carnett says.

“Vitacost has been especially aggressive on Facebook, Twitter and Pinterest in the last six months,” Zucker says. “We’ve changed our social media strategy and are more diligent about how, what and when we post. It has increased revenue by hundreds of percentage points, although the numbers had been low, so they weren’t tough to raise.”

Carnett says social media is integral to roping in millennials. “The Facebook generation expects manufacturers and sellers to cater to them,” she says. “If they don’t, these consumers cast them off as lazy. And since they’re outspoken and know their voice counts, they’ll say if they’re dissatisfied. And they’ll shop elsewhere.”

Vitacost also targets millennials by advertising aggressively on Google. “We tried radio and TV ads, but we’ve been more successful at reaching younger shoppers through Google,” Zucker says. “We’re not out there with a broad reach saying, ‘Hey, come shop here.’ Rather, if you’re looking for something we sell, you’ll find us.”

In another attempt to land shoppers in their 20s and 30s, Vitacost launched its Be Box Series in February. The company sends shoppers who sign up monthly sample boxes of vitamins, herbs and personal care products, along with coupons for future purchases.

Vitacost’s get-young strategies have clearly worked. Zucker says that over the last year and half, the Vitacost customer’s average age has dropped three or four years, which he also credits to the company’s foray into food, an attractive selling point for millennials raising young kids.

More to come

Can Vitacost and Vitamin Shoppe continue their upward trajectories and keep growing? Horn thinks so. “It’s pretty clear that people like to buy supplements and get information online, so I’d predict growth,” he says. “It won’t be enough to destroy retail, but I see a bright future for companies that foster a relationship with consumers through an appealing online portal with up-to-date information and by continuing to get the mechanics right, like shipping orders on time and tracking returns.” Hauck says they also need to keep abreast of trends, as Vitacost did by launching its non-GMO store.

Expansion into new markets will also fuel growth. In February, Vitamin Shoppe acquired Super Supplements, a 31-store chain based in Seattle, which should funnel more shoppers to its online offerings. Vitacost is pushing its international business. “We have a huge and growing international presence,” Zucker says. “We ship to 65 countries right now, and international is a signature part of our growth strategy.” For its part, Vitamin Shoppe just opened its first international franchise, located in—where else?—Panama City.

As long as both companies continue to deliver on what they promise and aren’t slow to adapt to whatever shifts in consumer behaviors and trends lie ahead, it should be many more rosy years for Vitacost and Vitamin Shoppe.

Can KSM-66 Ashwagandha lengthen lifespan?

Can KSM-66 Ashwagandha lengthen lifespan?

A study published in the current issue of the Annals of Neurosciences journal featuring KSM-66 Ashwagandha demonstrated significant increase in lifespan, both in absolute terms and relative to alternative ashwagandha extracts or to a placebo. The study concludes that KSM-66 Ashwagandha can help improve longevity in healthy persons. An important finding from the study is that the KSM-66 full spectrum extract has a significantly stronger effect than hydro-alcoholic extracts of ashwagandha.

Like the vast majority of lifespan extension studies in the modern scientific literature, this study is an animal study. This research used Caenorhabditis Elegans worms because their metabolic processes are similar to those of humans. The animal species were provided by the U.S. Federal Government's National Institutes of Health, Bethesda, Maryland.

The study had a large sample size of over three hundred individual organisms. The researchers studied lifespan of the organisms as affected by treatment with a placebo, with the KSM-66 full-spectrum ashwagandha extract and with a normal hydro-alcoholic extract of ashwagandha. For each individual organism, the time to end-of-life was carefully measured using modern assay and examination techniques. Statistical survival analysis was then conducted. Individuals treated with the KSM-66 full-spectrum ashwagandha extract lived, on an average, 21% longer than individuals treated with the placebo and 14% longer than individuals treated with the hydro-alcoholic extract of ashwagandha. These results suggest that while hydro-alcoholic extracts of ashwagandha can improve lifespan significantly, the KSM-66 full-spectrum ashwagandha extract is even more effective.

The study was conducted by professors at the prestigious Indian Institute of Technology Kanpur, frequently cited as one of the top three science research universities of Asia.



AHPA's Dentali discusses botanical ID via live stream

AHPA&#039;s Dentali discusses botanical ID via live stream

American Herbal Products Association (AHPA) Chief Science Officer Steven Dentali, Ph.D., will discuss botanical identity and verification issues live from the SupplySide MarketPlace Global Expo and Conference on Wednesday, May 1, beginning at 11:15 a.m. EDT.

Dentali's 10-minute presentation, "Practical and Regulatory Solutions to Verification of Botanical Identity: AHPA's Botanical Congress," will provide a sneak preview of the association's one-day Botanical Congress to be held on May 2 at the trade show. His presentation is part of "The SupplySide Why..." series, two days of short presentations by industry thought leaders, innovators, and leading marketers broadcast from the SupplySide MarketPlace floor in New York and streamed live onsite and online. The live coverage will take place May 1 and 2 starting at 11 a.m. EDT.

The event is modeled after the popular TED talks, which offer live streaming of presentations addressing a wide range of topics. "The SupplySide Why..." plans to feature industry leaders and visionaries focused on innovations, issues, and ideas.

All sessions are available at no charge. To view the presentations, schedule of topics, and presenters, visit the SupplySide website.